2019-09-03
Kiwi Energy Supports BGI Half Marathon & 5K for the 7th Year
Kiwi Energy and Brooklyn Greenway Initiative are working together this year with the BGI Half Marathon and 5k for the 7th year in a row. Click the link to read all about the sponsorship and why Kiwi Energy supports this amazing race.Kiwi Energy announced that they will be sponsoring the Brooklyn Greenway Half Marathon & 5K Presented by NYC Ferry. Kiwi Energy has supported the event since its 2012 inception. Kiwi Energy is a leading energy retailer offering environmentally-conscious energy and natural gas plans to New York and Ohio residents.Operating as a non-profit organization, Brooklyn Greenway Initiative's (BGI) objective is to develop and maintain the Brooklyn Waterfront Greenway, which today consists of 23 NYC DOT capital projects, spanning 26 miles from Greenpoint to East New York. In addition to maintaining the 26-mile route, BGI also works to create additional open spaces along the greenway route in order to provide opportunities for envelopment in nature and relief from the built environment, such as the Naval Cemetery Landscape. BGI's open space development emphasizes the restoration of native plant communities that provide habitat and food sources for pollinators and birds.Studies have shown that there is a positive relationship between levels of neighborhood greenspace and mental health and well-being. When living in urban areas with more greenspace compared with less greenspace, individuals with access to green spaces tend to have less mental distress, less anxiety and depression, greater wellbeing and healthier cortisol profiles. Nearly 40 years of research evidence confirms that nearby nature, such as parks, gardens, and green spaces, support human health and wellness.Despite this fact, global urbanization has reduced access to and engagement with greenspace, which is why Kiwi Energy recognizes the impact of the work done by Brooklyn Greenway Initiative and has chosen to maintain a strong partnership with the organization. Having contributed to the BGI Half Marathon & 5K, as well as the Epic Ride for a number of years, Kiwi Energy continues to demonstrate its commitment to sustainability. Kiwi Energy's ability to support BGI, as well as many other organizations, has been made possible by the Ecogold Environmental Fund. The Ecogold Environmental Fund is privately funded with contributions from Kiwi Energy in order to support eco-focused nonprofit organizations."Public greenspaces are incredibly beneficial to people living in urban communities. Brooklyn Greenway Initiative's mission to maintain and develop the green infrastructure in our community is extremely important. We're proud to be able to continue to contribute to their efforts and help create a more sustainable city."– Nichola Clark, VP Marketing & Business Development, Kiwi Energy.The BGI Half Marathon & 5K is the ultimate tour of the Brooklyn Waterfront. If you want to experience Brooklyn like never before and show your support for Brooklyn Greenway Initiative, be sure to sign up for this year's event on Oct. 6, 2019.Click here to view Kiwi Energy's profile....
2019-09-03
Pro-Gamer Ninja Announces Adidas Deal
The world’s most famous professional gamer has been a busy beaver. A new book and a brand-new sponsorship deal with sport and fitness clothing and attire giant Adidas are just some of the latest developments going down in Tyler “Ninja” Blevins land.Ninja is obviously not the only pro-gamer doing his thing online, but whilst other online gaming personalities mainly focus on swinging their own goods on the ether, the world’s most famous gamer has bigger fish to fry. Ninja may soon be catapulting his very own line of branded clothing off the launch pad thanks to the partnership with Adidas.It has not yet been revealed exactly what the partnership will entail, but if its anything like existing brand partnerships between Adidas and the likes of Kanye West and McKenzie Coan, then Ninja-branded sneakers and clothing may soon be made available to purchase online.Ninja officially announced the new deal with the sportswear giant on Twitter and Instagram and under the tagline “Time In”. The special promotional video is rather profound and even touching in a way and describes how Ninja used to be regarded as having a totally unrealistic dream in terms of making a career out of something like “playing games”.The Adidas deal follows short on the heels of another deal that is equally impressive. Ninja at the beginning of August announced on social media that he would no longer be streaming his branded games content on Twitch but will be moving over onto Microsoft’s Mixer game streaming platform instead. Ninja enjoyed a huge following during his time on Twitch, with as many as 14 million followers following his every move on the platform. Since his having crossed over to Mixer at the beginning of August, the celebrity-style gaming pro has gathered onto himself 2 million more followers on Mixer.Article by Ben Hamill as posted on Gaming Post.Click here to view Adidas' profile....
2019-09-03
ProcessPro Sponsors SOCMA's 2019 Annual Chemical Industry Golf Tournament
ProcessPro, leading ERP software solution company, is pleased to announce sponsorship of the 15th Annual Chemical Industry Golf Tournament, hosted by the Society of Chemical Manufacturers and Affiliates (SOCMA). The tournament is set for September 3, 2019, at Dunes West Golf & River Club in Mount Pleasant, SC.This event provides the opportunity for SOCMA members to socialize while raising funds for the American Chemical Society (ACS) Scholars Program. Proceeds from the tournament help sponsor scholarships for qualified applicants seeking degrees in chemical technology in the chemistry, biochemistry or chemical engineering fields."We are pleased to continue to offer our sponsorship of the SOCMA Golf Tournament," stated Paul Lundquist, Vice President, Corporate Development. "This event is a great way to network with SOCMA members and help foster the future of the chemical industry through the support of educational opportunities."ProcessPro has been a proud supporter of the SOCMA organization and its events since 2014.Coinciding with the golf tournament, the Specialty & Agro Chemicals America tradeshow is being held in Charleston, SC from September 4-5, 2019. ProcessPro representatives will be attending the show as it provides excellent opportunities to explore new trends and strategies in the industry.SOCMA is the only US-based trade association dedicated solely to the batch, custom and specialty chemical industry. Since 1921, SOCMA has represented a diverse membership of small, medium and large chemical companies, making them the leading authority on this sector. For more information, visit www.socma.com Click here to view ProcessPro's profile....
2019-08-29
Developing your sponsorship plan? 4 things you need to consider for successful sponsorships
4. AlignmentFor a successful sponsorship, your brand’s engagement and interactions need to fit within the ethos of the event and need to match the audience in attendance. How much information have you received from the event about their audience – including demographics (and psychographics if available)?Attendees at an event are passionate about the activity they have come to see. Your interaction needs to match that passion.Are you going to look like a sales pitch or a passionate fan – just like the audience you want to reach?3. Rising Above the Crowd.How important is it for your brand to be distinct? Does your brand or brand activation have the ability to stand out in a crowded sponsorship space?Or, does your brand enhance the event’s own activities and/or complements the other sponsors in attendance?If not, do you need it to? Do you need to examine ways to modify your engagement or to find other sponsor placements that will fulfill your brand’s KPIs?2. Getting the Benefits You Actually NeedDon’t be afraid to ask about customizing your benefits. Properties don’t always know or fully understand what is key to your business’ success.The menu of sponsor benefits do not always fit everyone. You can save yourself and the property both time and effort by eliminating the benefits that aren’t of value to you. If you can’t make use of 10 tickets to their gala, you’ll be saving yourself time filling a table and saving the property significant funds by removing it from the benefits.Don’t be afraid to get creative discussing benefits the property may not have even realized they could provide you. This could provide those opportunities to rise above the crowd of other sponsors.1. Have An Activation BudgetThe rights fees secured you alignment with the event. The key to successfully standing out is how you activate upon those rights.Activation engagements are the key to separating your brand from others at the event. They also provide a great brand experience for the audience(s) you want to reach.No one wants to stop and talk to two bored brand ambassadors sitting with ballot forms behind a table. How can you draw your customers in and provide them an “aha” moment with your brand?...
2019-08-28
Credit One Bank becomes an Official Sponsor and the Official Credit Card of the Raiders, and a Founding Partner of Allegiant Stadium
Partnership Brings Together Las Vegas' First NFL Team and One of America's Leading Credit Card Issuers, Credit One BankCredit One Bank, a technology and data-driven financial services company, announced a partnership with the Raiders beginning in 2020, making them the Official Credit Card of the Raiders and a Founding Partner of Allegiant Stadium."I am delighted to welcome Credit One Bank, a Las Vegas-headquartered company, to the Raiders family," stated Raiders President Marc Badain. "This is an amazing opportunity for fans of the Silver and Black to reap the benefits offered by Credit One Bank, the Official Credit Card of the Raiders.”As a partner of the Raiders and Allegiant Stadium, Credit One Bank will host a branded sideline club. In addition, game day activations, and numerous television, radio, and social media assets will be featured. Credit One Bank will continue its philanthropic efforts by launching, Credit One Bank for the Community, an initiative alongside the Raiders."With this partnership, Credit One Bank will become an essential part of the game day ritual for Raiders fans everywhere. From card member benefits and in-game activations, to exclusive experiences, fans of Raider Nation will see Credit One Bank’s commitment to the team on and off the field,” said John Coombe, senior vice president of marketing for Credit One Bank.The announcement comes a year after Credit One Bank launched the Official Credit Card of the NHL’s Vegas Golden Knights, and serves to bolster the company’s prominence in the world of sports. Credit One Bank is also the Official Credit Card of NASCAR®, the Big 12 Conference, and the Las Vegas Aviators.Click here to view Credit One Bank's profile....
2019-08-28
Confie to Sponsor Toys for Tots for Third Straight Year
For the third year in a row, Confie — one of the country's top 10 insurance brokers — will be a corporate sponsor of Toys for Tots. As a non-profit organization run by the United StatesMarine Corps Reserve, Toys for Tots collects and distributes unwrapped toys to children during the holiday season.The partnership between Confie and Toys for Tots has been successful in the past, with Confie donating over $2 millionin advertising services and contributing more than 2,500 toys in previous years. For the 2019 holiday season, Confie hopes to improve these numbers even more.Since corporate social responsibility is such a core part of Confie's values, the partnership with Toys for Tots is key to giving back to the community."We're pleased to help out an organization like Toys for Tots," said Cesar Soriano, Confie's Chief Executive Officer. "Toys for Tots does great things for the communities we serve, and together, we can help improve the holiday season for children across the country."Toys for Tots began in 1947, and since then, has provided 258 million children across the United States with over 566 million toys. As a top-ranked charity, their mission is to help America's less fortunate children still experience the joy of Christmas with the gift of a new toy."Having Confie as one of our major national corporate sponsors again this year is greatly appreciated," said retired Marine Lt. Gen. H.P. Osman, President & CEO of the Marine Toys for Tots Foundation. "Their support allows us to spread the word about Toys for Tots to increase donations and send a message of hope to children who might not otherwise receive gifts at Christmas."Click here to view Confie's profile....
2019-08-28
Viterra Renews Partnership with STARS
Viterra Inc. ("Viterra") is pleased to announce that it is continuing its partnership with STARS air ambulance to sponsor its 2020 fundraising calendar. Viterra has sponsored the STARS calendar campaign since 2015 by covering the full printing costs of each of the more than 65,000 calendars sold across Western Canadaevery year. The calendars will be available for purchase at most Viterra facilities in Western Canada. This year's campaign kicked off at STARS' Saskatoon base at an event with officials from each organization, employees and local media."As a company with a major presence in rural communities across Western Canada, we have witnessed the incredible impact that the Shock Trauma Air Rescue Service (STARS) has had in the lives of our employees, our customers and their families," said Kyle Jeworski, President and CEO of Viterra North America.  "We've been building on our partnership for the last several years, and all of us at Viterra are proud to work with STARS and assist them in its ongoing mission to save lives and provide hope when people are at their most vulnerable.The annual STARS calendar campaign is a long-standing and important fundraiser for STARS. The campaign is entering its 27th year and has raised millions of dollars to-date with over 425,000 door-to-door visits made each year."STARS is so proud to once again have Viterra as our partner for our calendar campaign," said Andrea Robertson, president and CEO, STARS. "We truly value this long-term relationship that helps us share very important patient (VIP) stories and ensures we are there for rural communities across Western Canada." The calendars will be available until December at most Viterra locations, as well as online at starscalendar.ca and at all STARS bases. Those interested in purchasing a calendar, or making a donation to STARS, can contact their local Viterra facility for more information.Click here to view Viterra's profile....
2019-08-27
Giants announce partnership with Oakley
The New York Giants will see the game differently in 2019 and beyond.On Monday, Oakley announced a monumental four-year partnership with the National Football League, becoming an official on-field partner and licensee. The partnership – the brand’s biggest deal in history – will commence at the start of the forthcoming football season, providing all 32 teams with Oakley shields and eyewear Powered by Prizm Lens Technology. There will also be officially licensed NFL eyewear available to fans.To celebrate the landmark partnership, Oakley took over New York City’s iconic Times Square on the evening of August 26, hosting some of football’s most influential personalities and athletes, both past and present, for an exclusive launch moment.In an immersive and impactful 360 experience, the giant billboards in Times Square went dark, creating a disruptive blackout moment. The area then quickly roared back to life as larger-than-life visual spectacle in a creatively-orchestrated and high-energy content piece systematically developed to run across the various screens.Following the dramatic content piece, Oakley announced that the brand is now a Proud Partner of the New York Giants and welcomed linebackers Alec Ogletree and Lorenzo Carter to the stage in the heart of their city.As a brand rooted in high-performance optics, Oakley’s primary focus for the partnership is to deliver leading lens technology to the game, as well as to consumers around the world. In such a fast-paced sport where quick decision-making is key and clear vision is crucial, Oakley shields will help improve the performance and safety of NFL players. Then for everyday life, Oakley’s lifestyle and sport eyewear will provide everyday athletes the chance to experience the same benefits of Prizm – making the world look vivid and vibrant and revealing nuances that would normally be missed by the naked eye.“The Oakley brand started in stadiums and now we will continue our brand journey inside the biggest and most relevant stadiums in North America, the football stadium,” said Gwen Van Lingen, Vice President of Sports Marketing for Oakley. “We are thrilled to partner with the National Football League and its players and personnel to help push the boundaries of performance and help them see the game differently through Prizm.”As part of the partnership, for the first time in NFL history, all players will have the option of wearing Prizm Clear shields during games. Prizm Clear, grounded in decades of research, has a slight color tint engineered to help optimize detail recognition in the football environment. As the sport evolves to include tinted shields, Oakley’s Prizm Lens Technology will be at the forefront of football gear.Oakley develops products and technologies designed to meet the performance demands of the world’s best athletes, but also makes those same innovations available for athletes of all levels. As the official on-field eyewear partner of the NFL, fans will have access to the same eyewear technology that they see on the sidelines of the NFL.Additionally, as an official licensee, Giants fans can now represent their favorite team with a special-edition NFL eyewear collection from Oakley. The special-edition NFL eyewear collection comes equipped with Prizm, official team logo etch and team color accents throughout. Giants fans can also customize select frames with the Oakley Custom Program, building a unique piece of eyewear with their NFL team’s logo and preferred colors.Oakley has produced football shields for helmets for more than 20 years, bringing the brand’s leading optical innovations to athletes of all levels. The brand is excited to be a part of the National Football League and continue to expand within the sport. In addition to Oakley being an official on-field partner of the League, the Giants have one of three NFL team partnerships with the brand.For more information on Oakley’s football and lifestyle collection, Prizm technology and Team Oakley, please visit: Oakley.com.Click here to view Oakley's profile....
2019-08-27
Overwatch League™ Announces Xfinity as 2019 Playoffs and Grand Finals Presenting Sponsor
The Overwatch League™ today announced Comcast’s Xfinity as the presenting sponsor of the 2019 playoffs and Grand Finals. The sponsorship will give Xfinity significant presence during the playoffs’ digital broadcasts on Twitch and ESPN, the Grand Finals airing live on ABC, and also onsite at the Wells Fargo Center.“Xfinity is a world-class brand, and we’re excited to have them be a major part of our 2019 Grand Finals,” said Josh Cella, head of global partnerships for Activision Blizzard Esports. “We worked in conjunction with Twitch to create a customized postseason opportunity for Xfinity, engaging fans experiencing the excitement of the finals both onsite as well as digitally. We are thrilled to have them sponsor the most exciting portion of our season, as they are committed to providing fast, safe, and reliable internet for all gamers.”The 2019 playoffs begin on Friday, Aug. 30, in Los Angeles and culminate at the Grand Finals on Sunday, Sept. 29, at Wells Fargo Center in Philadelphia. All matches are livestreamed on Twitch and the ESPN app, and the Grand Finals will be live broadcast on ABC. The two teams that qualify will compete for the league’s championship trophy and a share of the US $1.7 million prize pool—with the winning team getting $1.1 million and the runner-up taking home $600,000.“We’re excited to be sponsoring the Overwatch League’s 2019 Grand Finals in our hometown of Philadelphia,” said Matt Lederer, vice president of brand partnerships at Comcast. “We know the importance of a fast and reliable internet connection for online gaming, and we look forward to showing gamers and fans how the speed and capabilities of Xfinity Internet can maximize their esports experience.”For more information on the Overwatch League Grand Finals, visit overwatchleague.com.Click here to view Xfinity's profile....
2019-08-26
Lavazza Continues To Serve A Perfect Pour At The US Open Tennis Championships
Lavazza Remains a Perfect Match as Official Coffee Sponsor of the US OpenLavazza is returning to the US Open Tennis Championships for the fifth consecutive year as the tournament's official coffee. From August 26th through September 8th, both athletes and spectators can enjoy a delicious cup of Lavazza coffee at the USTA Billie Jean King National Tennis Center during the tournament.In addition to coffee served in many food and beverage locations within the arena, visitors will be able to enjoy an authentic Italian coffee experience and two special recipes at each of the two Lavazza cafes located in the Food Village and by the Grandstand.Cherry Cold Brew Lemonade: combines Lavazza ¡TIERRA! Colombia cold brew with lemonade and black cherry syrup for a slight sweet and delicious fruity coffee experienceNutty Nitro: fuses Lavazza ¡TIERRA! Colombia Nitro blend with notes of nut from hazelnut syrup and almond milkThe coffee-infused beverages are specially made with Lavazza's new, sustainably-sourced ¡TIERRA! Colombia cold brew. Available in the US starting this year and made with 100% washed Arabica coffee beans from Colombia, the unique blend is characterized by a sweet and smooth taste and a rich body."For Lavazza, our commitment to curating an elevated coffee experience goes beyond the morning cup," said Davide Riboni, President and CEO of Lavazza Americas. "We are thrilled to continue our partnership with the US Open and further our commitment to serving an authentic Italian coffee experience at premiere sports and entertainment venues all over the world."For those who do not have a spot at the tournament, Lavazza is giving New Yorkers an opportunity to win tickets to attend the US Open. From August 26th through 30th, Lavazza coffee samples will be offered within the proximity of various stops on the Metropolitan Transportation Authority's (MTA) 7-subway line along with a chance to win tickets to the tournament. Lavazza will be stationed at the following stops between 8AM – 12PM and 2PM – 6PM:5 Ave Train Station – Monday, August 26thGrand Central Station – Tuesday, August 27thHudson Yards Station – Wednesday, August 28thQueensboro Plaza – Thursday, August 29thJackson Heights Roosevelt Avenue Station – Friday, August 30thLavazza's partnership with the US Open began in 2015, as a continuation of Lavazza's longstanding passion for tennis, beginning with a partnership with Wimbledon, the iconic English tennis tournament, in 2011. The sport and athletes exemplify Lavazza's company heritage, values and products, making these partnerships invaluable to the Lavazza brand. Today, Lavazza represents the only food & beverage brand in the world to partner with all four Grand Slam tournaments globally, including Australian Open (AUS), Wimbledon (UK), Roland-Garros (FR) and the US Open (US).Click here to view Lavazza's profile....