2019-05-29
Waddington's Auctioneers to Deliver Dram Size Auction
The 2019 St. Andrew's Charity Ball in support of local Toronto grassroots charities will be held for the first time since 1924 will be held at the Carlu, the art deco masterpiece event space located at the top of College Park, 444 Yonge St. The highlight of the social calendar for Toronto's Scottish community and the 48th Highlanders of Canada, the Ball is a splendorous celebration of Whisky, Dancing, Music and Colour.  The Ball Committee is pleased to announce the involvement of Waddington's Auctioneers in carrying the gavel, during the Live Rare Whisky Auction. Officiated by Stephen Ranger, the special lot auction will see all proceeds raised support the St. Andrew's Charitable Trust.  This auction will tie in with the Waddington's Fine Spirits Auction - November 25-Dec 3 (https://www.waddingtons.ca/auction/fine-spirits-dec-03-2019/)Event: Saturday, November 30th, 2019, Carlu, 444 Yonge StreetTickets & information: info@standrewscharityball.caWaddington's275 King Street East2nd FloorTorontoOntario, CanadaM5A 1K2Phone: 416-504-9100Toll Free: 1-877-504-5700Fax: 416-504-0033info@waddingtons.caFor more information, go to https://www.sponsorcircle.com/organizations/1449...
2019-05-29
Local Olympian Mandy Bujold Named Canada Day in Wilmot Grand Marshal
For Immediate Release New Hamburg, ON, CANADA – May 24, 2019 – The Canada Day in Wilmot Committee is beyond honoured to announce Olympian, 2-time Pan American Games Gold Medalist and Eleven-time Canadian National Boxing Champion Mandy Bujold as their 2019 Canada Day In Wilmot Grand Marshal. Bujold’s amateur boxing career has taken her to roughly 40 countries where she has proudly represented Canada and our region in pursuit of her athletic endeavor. In addition to being a Conestoga College business program graduate, Bujold is a part-time student studying hard to attain a bachelor's degree at the University of Waterloo and most recently a proud mom to her little K.O., Kate Olympia. You can check out Bujold’s heartwarming and inspiring Mother’s Day letter to Kate in the May-June edition of Grand Magazine. As if her plate isn’t full enough Bujold has supported numerous charitable causes and has organized fundraising events and galas for charitable organizations close to her heart. The Canada Day in Wilmot Committee is equally honoured to share that Bujold will be lacing up her gloves again to step into the ring in Tokyo at the 2020 Olympics to accomplish her goal of winning an Olympic boxing medal. Follow her journey to the 2020 Olympics in Tokyo on Instagram and Twitter at @mandybujold and on Facebook at www.facebook.com/teambujold, as well as on her Website mandybujold.com. A trailblazer in many ways, Bujold’s efforts have been recognized by many local organizations. She’s been honoured with the Woman of the Year, Sports and Recreation Award through Oktoberfest and was nominated for a 2016 WowtheWorld – Waterloo Region award. She has been named Waterloo Region’s Athlete of the Year twice and is also an ambassador for Fast and Female, an organization dedicated to empowering young women through sport.Gates open to the public at 1 pm providing a great opportunity to explore the Vendors Market. Our Grand Marshal will help lead the official Canada Day in Wilmot opening ceremonies that kick off at 2 pm on July 1st at the New Hamburg Grandstands located at Norm S. Hill Park. She’ll be joined by a few local dignitaries who’ll also offer a few words of welcome to the proud Canadians in attendance from across the region and will help with serving of Canada Day Cake to guests. The Canada Day in Wilmot Committee encourages attendees to show their Canadian pride by wearing Canada themed attire and any Team Canada Olympic apparel they may own to show Mandy their support for her journey to the 2020 Olympics in Tokyo. The Canada Day in Wilmot Committee continues to deliver an unprecedented level of family-friendly entertainment for seven-thousand proud Canadians who’ve enthusiastically come together to enjoy in New Hamburg the past two years. This year’s theme is #ThisIsWilmot. Together, as a community we wish to share our welcoming community and Canadian pride with the Region of Waterloo. Being held at Norm S. Hill Park New Hamburg the day runs from 2 pm to dusk - culminating in an unforgettable professional pyrotechnic display. Admission is only $5 per adult and children 13 and under get in free. Before the day’s activities officially get underway, the DARK KNIGHT (Brampton Batman) and Chef Adam Brenner team up once again for a unique experience to help proud Canadians battle the Canada Day morning munchies. Attendees will have a chance to meet the Brampton Batman and see his 1980s movie replica Batmobile in person in the New Hamburg arena. Breakfast prices are; Adults $15, Kids $5 (6-12yrs), Kids 5 and under free – cash only. The New Hamburg Concert Band will also serenade guests with a selection of musical treats. Breakfast with Batman will be held upstairs at the New Hamburg Community Centre and concludes at 11 am.The Vendor’s Market, New Hamburg Optimist Food Booth and the New Hamburg Legion Beer Garden open at 2 pm. Attendees are encouraged to enjoy their beverages and burgers responsibly- as free Canada Day cake will be served shortly after the opening ceremonies. The Kids Zone opens for fun at 2 pm and features various activities including inflatables, bouncy castles, face painting and more. Additionally, the Wilmot Agricultural Society Petting Zoo offers a variety of family friendly farm animals who look forward to meeting children of all ages. Acclaimed children’s entertainer Erick Traplin will perform his highly interactive show at 4 pm and 7:45 pm on the Main Stage. The first of three Twice the Deal Pizza – New Hamburg, high-flying FMX Stunt Shows, featuring World-class Canadian FMX stunt riders Ray “Postman” Post and Tyler Davidson gets underway at 2:30 pm. This pizza loving duo will take Canada Day to new heights with their crowd pleasing aerial-acrobatic moto-magic. Autograph sessions will follow each show. MC Rob Pagetto alongside DJ Habermehl returns to help keep the day moving along and to have some fun with the audience. Pagetto and Habermehl will host a variety of engaging games including the highly entertaining Sweets New Hamburg – Pie Eating Contest and will assist with the New Hamburg Board of Trade Duck Dive. Attendees are advised to get their tickets early. Duck Dive takes place at 4 pm. Canada’s premier cover band Orangeman hits the stage with their non-stop show featuring top party songs from the 70’s, 80's, 90's and some top 40 hits played to perfection. Known as "… one of the country's hardest working cover bands" Orangeman has played across Canada and has graced the stage at Casino Rama Resort where The Tragically Hip, Carrie Underwood and ZZ Top have performed as well. To cap off an already jam-packed Canada Day in Wilmot, the Fireworks Spectacular will light up the sky with an unforgettable professional pyrotechnic display to complete the Canada Day In Wilmot festivities. "Canada Day in Wilmot is a chance to unite to share our Canadian and ‘This IS Wilmot’ pride together as a community." Angie Hallman, Canada Day in Wilmot Committee Chair To Learn more about this year’s Canada Day festivities please visit www.canadadayinwilmot.com or follow us on Twitter and Instagram at @CanadaDayWilmot and on Facebook at @CanadaDayInWilmot. We wish to thank our Canada Day in Wilmot sponsors and partners: , Sobeys – New Hamburg, Riverside Brass, TLC Pet Foods, Wilmot Agricultural Society, NorthStar Fireworks, Carey Homes, Sweets- New Hamburg, New Hamburg Board Of Trade, Infinet Motorsports, Region Of Waterloo Medical Venturers and Medical Rovers, The Waterloo Region Record, New Hamburg Independent, and the Baden Outlook. We’d also like to thank the small businesses and individuals for donating to the overall event. ~ ENDS ~ Photo Credit: One for the WallABOUT CANADA DAY IN WILMOT: Canada Day in Wilmot is a not-for-profit single-day festival celebrating Canada Day and Canadian values that our great country and communities are built on; integrity, hard work, compassion, inclusion, equality and diversity. The day is designed to foster these core values through fun, educational and entertaining family-friendly activities while supporting local businesses, artists and our community partners. With community support, through public donations and corporate partners the committee endeavors to make this a self-sustaining annual event for many years to come. Angie Hallman, Canada Day in Wilmot Committee Chair ahallmanrmt@gmail.com ...
2019-05-28
Bud Light Canada Celebrates Pride with Limited-Edition Rainbow Inspired Cans Benefitting Rainbow Railroad
Bud Light is partnering with the Canadian-based human rights organization to pledge up to $100K toward Rainbow Railroad's work to help persecuted LGBTQ+ people escape harassment and violenceIn their continued support of inclusivity and the LGBTQ+ community, Bud Light Canadais partnering with Canadian-based international charity Rainbow Railroad, that has been supporting LGBTQ+ people at risk around the world since 2006, to launch a limited-edition, rainbow inspired can to celebrate Pride.Bud Light will donate up to $1.45 for every limited-edition case purchased to Rainbow Railroad, assisting in their efforts to help people flee state-sanctioned persecution and find pathways to safety with emergency travel support.In addition to swapping out the cans' iconic Bud Light blue for a colour scheme inspired by the rainbow Pride flag, Bud Light has also adjusted its brand name's logo to emphasize the letters LGBT+."Bud Light is a beer that brings people together – it's truly made for all, so we're excited to be leading an initiative that not only celebrates inclusivity, but that also makes a positive impact," says Todd Allen, vice-president, marketing, Labatt Breweries of Canada. "We have been a long-standing supporter of Pride in Canada for over 20 years, and we're looking forward to continuing to engage more people and have further positive impact within the community.""We are so proud and inspired to partner with Labatt this Pride season on a stunning rainbow can," said Executive Director Kimahli Powell. "It's generous support like this that makes our lifesaving work possible. And that support is needed more than ever before.""In 2018, we helped almost 200 people travel from fear to freedom," says Powell. "But what we remain focused on is the people we can't help because of lack of funds. Already in 2019, we've had more than 1,000 requests for help, putting us on track to more than double the number of requests last year."Beyond the partnership with Rainbow Railroad, as an official sponsor of Toronto Pride, Bud Light will also be announcing a series of other initiatives throughout the month of June, culminating in their interactive footprint at Toronto Pride, and their float at the Pride Parade on June 23rd. Click here to view the Anheuser-Busch InBev profile...
2019-05-28
TD Bank to Sponsor the 2019 Achilles Hope & Possibility® 4-mile Road Race in Central Park, New York City
TD Bank and Achilles International are proud to announce the 17th Annual Achilles Hope & Possibility® 4-mile road race by TD Bank, among the world's largest road races supporting people with disabilities. The event, operated by Achilles International and New York Road Runners, will be held on Sunday, June 23, 8:30 a.m. ET in Central Park in New York City.Inspired by The New York Times bestselling memoir, I Am the Central Park Jogger: A Story of Hope & Possibility, written by Achilles board member Trisha Meilli, the race is founded on the conviction that athletic competition unites people of all abilities. The race joins the TD 5 Boro Bike Tour as the second major sporting event sponsored by TD Bank that traverses Central Park."TD Bank and Achilles share a deep and abiding belief in enabling people of all abilities to achieve their full potential," said Andrew Bregenzer, Regional President, Metro NY at TD Bank. "We recognize that promoting inclusion is not only the right thing to do, it also supports a more robust, innovative and productive economy for all."The Achilles Hope & Possibility Race® is open to everyone and has attracted athletes with disabilities from around the world, including wounded veterans, many of whom have incurred multiple amputations or traumatic brain injuries from serving in Operation Iraqi Freedom and Operation Enduring Freedom. Among the race's most notable milestones, Prince Harry helped a wounded veteran quadruple amputee cross the finish line in 2010.This sponsorship grows out of TD's longstanding commitment to diversity and inclusion as embodied by its corporate citizenship platform The Ready Commitment, which aims to build vibrant and connected communities across its North American footprint, opening doors for people of all abilities and backgrounds to succeed with confidence in a changing world."As a loyal TD Bank client for over 15 years, Achilles values TD's commitment to make banking more accessible to people with disabilities," said Dick Traum, President and Founder of Achilles International. "We are thrilled to have TD Bank sponsor this landmark event, which celebrates the extraordinary capabilities and resilience of the human spirit."Click here to view the TD Bank profile...
2019-05-27
Subaru Canada Sponsors Inaugural Sea Otter Canada Cycling Festival
Subaru Canada, Inc. (SCI) is pleased to announce an agreement that will see the brand become the official automotive partner of the inaugural Sea Otter Canada cycling festival.Set to take place July 4-7, 2019, at Ontario's Blue Mountain Resort, just north of Toronto, the event will feature nine separate racing/riding events across a wide range of dirt and road categories, as well as an expo area featuring 100 cycling brands, bike demos, entertainment, craft breweries and food vendors."Cycling has long been synonymous with the Subaru brand," said Geoff Craig, SCI's Central Region director. "Events like Sea Otter Canada are an excellent way to showcase that synergy and connect with Subaru fans doing what they love."Sea Otter Canada is now the third such cycling festival globally, joining the original Sea Otter Classic, held each year in California, and Sea Otter Europe, which is entering its third year."We are proud to partner with Subaru Canada," said Jesper Wahlberg, partner, Sea Otter Canada. "Subaru has a long history of supporting endurance sports and endurance athletes in Canada, especially in the triathlon space, so we are thrilled to have Subaru onboard as a valuable partner in the first ever Sea Otter Canada festival."Click here to view Subaru Canada's profile....
2019-05-24
Real Madrid sell sponsorship income to Providence
Investment fund paid €200 million to assume control of future sponsorship direction.Spanish soccer giants Real Madrid have reportedly sold their sponsorship rights income for the next four seasons to investment firm Providence, after receiving €200 million up-front from the firm to offset costs to the redevelopment of Santiago Bernabéu stadium.Documents released show that at meeting of Real Madrid members in September 2018, the club noted that they had appointed a ‘participant manager’ to control ‘all the territories and sponsorship categories’, according to El Confidencial. According to Palco23, that ‘participant manager’ is US-based Providence.The agreement revealed at that September meeting between Providence and Real Madrid is ‘linked to the growth and development of sponsorship revenues’.According to Palco23, Providence will pay Real Madrid €200 million spread over four seasons to reach a base level of sponsorship. From there, they will assume full control of the club’s future sponsorship direction, with exception to stadium naming rights, training ground naming rights and shirt sponsorship deals. Providence would then expect to receive their investment back in full, as well as ten per cent of any new income generated above this total.However, Providence are reportedly concerned with the rate at which Real Madrid’s sponsorship income is moving, having risen only 18.2 per cent in 2017/18. El Confidencial stating that Providence are ‘not satisfied with the evolution of the business.’The partnership with Providence coincided with Real Madrid’s appointment of former Maple Leaf Sports and Entertainment (MLSE) chief commercial officer Dave Hopkinson as their head of business operations.According to both Palco23 and Mundo Deportivo, Providence pushed for the hiring of the Canadian to assume greater control over the club’s sponsorship direction.Several other senior figures at the club have moved on recently and been replaced, with some speculation over how much control Providence has at the club. A Real Madrid spokesman unequivocally denied this, saying “The changes have been promoted by the club's management [i.e president Florentino Pérez].”Real Madrid had previously sold its internet images rights to Providence for around €500 million over a ten-year period in 2017, but the information coming out of Spain now shows the pair’s relationship has accelerated.Whilst the original four year deal was signed in 2018, there is also the option for a two-year extension to the partnership depending if certain economic targets are hit.Although Providence are currently cautious, the redevelopment of the Santiago Bernabéu could be an enticing proposition to extend. The stadium is expected to be completely renovated in 2023, one year after Providence’s original agreement expires, but the opportunity for future sponsorship deals to activate at the new stadium could boost the investment fund’s income.On the pitch, Los Blancos finished in a disappointing third place in La Liga and failed to retain their Champions League crown, losing to Dutch outfit Ajax.Article by Joe Levy as posted on SportsPro....
2019-05-23
Elephant Insurance Supports Youth Sports Leagues Across Three States
Making Youth Sports More Accessible for Hundreds of FamiliesElephant Insurance, a multi-state provider of direct-to-consumer insurance products, today announced their support and partnership with youth sports leagues across three states. Through this partnership, the company will provide ongoing support that includes over 3,000 jerseys for 14 youth sports league teams across Indiana, Tennessee and Virginia for their Spring 2019 season.  "Elephant Insurance has always maintained a deep sense of community pride and we're happy to continue that commitment as we partner with and provide sponsorship support to youth sports leagues across the states we serve," said Elephant Insurance Brand Manager Richard Lewis. "This partnership eases the financial burden for hundreds of community families and allows kids to focus on playing sports."Click here to view the Elephant Insurance profile....
2019-05-22
Sponsor Circle Launches Its SignPost Sponsorship Platform At SponsorshipX in Toronto
SignPost enables brands to target, group and create on-going engagement with sponsored audiences.Sponsor Circle, a technology solutions provider for the sponsorship marketing industry, is announcing the launch of its SignPost sponsorship platform. This new platform, a first in the sponsorship industry, enables brands and events to deliver targeted sponsorship messaging and ongoing sponsorship activation to audiences."At Sponsor Circle, our mission is to help sponsors and those seeking sponsorship develop better ways to find, manage and measure their sponsorships. We are thrilled to deliver on that promise by bringing this new audience-focused platform to our current and prospective clients so that they can create more impactful sponsor engagement", said Mary Beth Kyer, Principal at Sponsor Circle. "One of the biggest challenges for brands is finding interactions with existing & potential customers in ways that are timely and are aligned to their individual needs. Sponsor Circle's Insignia platform creates such a tailored sponsorship experience."The SignPost sponsorship platform sets out to provide marketers and events with sponsorship impact that effectively reaches the consumers they want. This includes:Geo-targeting their sponsored propertiesDefining and finding the audiences they want at events they are sponsoringFinding like modeled audiences located elsewhereProviding the ability to communicate with those audiences across all their devices through embedded sponsorship placement - maximizing sponsorship investmentBeing able to continue to interact with those audiences post-event"Events are currently able to control sponsor recognition on their stages, across their signage and via onsite activation, the SignPost platform allows them to now provide sponsoring partners with recognition and engagement opportunities across all of their audience's devices too", said Brad McCabe, Managing Partner at Sponsor Circle.  "The platform provides sponsors the ability to reinforce existing activations, build new activations and delineate the audience by specific demographics and messaging."Sponsor Circle is excited to be showcasing this new platform at the SponsorshipX conference in Toronto May 22-24, 2019.For more information on the SignPost sponsorship platform visit: www.sponsorcircle.com/signpost....
2019-05-21
Jack's Seeks Sponsorship Opportunities As It Continues to Grow in Chattanooga Area
Jack's Restaurants continues to expand its southern roots outside of Alabama as they open their newest location in East Ridge on Monday, May 20th. When the doors open at 5 a.m., the biscuit makers will already be well into their day. East Ridge will be the home of Jack's 166th restaurant, located at 4209 Ringgold Road, East Ridge, TN 37412.The store will welcome their new neighbors by celebrating "Five Days of Jack's," which features a different giveaway each day for customers making a purchase (while supplies last). On Day One (May 20th), the first 50 customers will receive free breakfast for a month.  At 6:00 p.m., giveaways of Jack's Swag and $500 in gift cards will begin. Later, from 7:00 - 10:00 p.m., Jack's will partner with East Ridge High School for Spirit Night (featuring the East Ridge High School band).The following four days will feature coupon giveaways while supplies last:5/21/18 - Free Single Gravy Biscuit Coupon5/22/18 - Free Single Scoop of Ice Cream Coupon5/23/18 - Free Sausage Biscuit Coupon5/24/18 - Free Cheeseburger CouponVice President of Marketing Jake Taylor says the company looks forward to each new grand opening: "Every time we open a store, we get excited about the chance to meet new neighbors and become part of a new Southern community.""Our mission at Jack's is to serve quality handmade food and Southern hospitality, every day. That's something that should fit right in to East Ridge," Taylor added.Jack's is proud to be a part of the local community and strives to give back in in any way they can. If you are seeking fundraising or sponsorship opportunities head to eatatjacks.com/donations for more information.Click here to view the Jack's profile....
2019-05-17
SSQ Insurance, proud partner of the 2019 Marathon SSQ Assurance de Longueuil
SSQ Insurance is proud to be title sponsor of the Marathon SSQ Assurance de Longueuil for the fourth year in a row. The 2019 edition will be held May 18 and 19. By renewing its commitment until 2023, SSQ Insurance is reiterating its intention to be involved in the community of Longueuil by contributing to the success of such a rallying event that promotes healthy and active lifestyles."Health and wellness have been of great interest to SSQ Insurance, given that these were the motivating factors for its foundation. This partnership enables us to promote healthy lifestyle choices while participating in the vitality and spirit of the city. We are very pleased to be able to extend our partnership with Courses Thématiques, the event organizer, and the city of Longueuil," said Jean-François Chalifoux, Chief Executive Officer of SSQ Insurance.The SSQ Insurance Après-RaceIn addition to being title sponsor, SSQ Insurance also wants to enhance the experience of participants and well-wishers by inviting them to the SSQ Insurance Après-Race, a relaxing area set up at the finish line, where people can have a little fun before or after the race.Click here to view SSQ Insurance's profile....