2019-06-19
Lakeshore Securities Enters Into Sponsorship Agreement with The Oakville Centre For The Performing Arts
Lakeshore Securities, a leading independent investment advisory and portfolio management firm, today announced that it has entered into a Sponsorship Agreement with The Corporation of the Town of Oakville and The Oakville Centre for the Performing Arts, effective May 31, 2019.  Lakeshore is Series Sponsor of the 'Classic Albums Live', 'Comedy', and 'In Conversation With' performances for the 2019/2020 Season."We are very pleased to support The Oakville Centre for the Performing Arts in its endeavors to nurture Canadian talent, bring world class artists to Oakville and build the cultural strength of the community," stated William Podolsky, President and Chief Executive Officer of Lakeshore.Click here to view Lakeshore Securities Inc.'s profile....
2019-06-18
RBC signs multi-year sponsorship deal with Canadian basketball star RJ Barrett
Top NBA prospect and 2020 Olympic Games hopeful joins Team RBCToday, RBC announced its newest Team RBC brand ambassador – rising Canadian basketball star, RJ Barrett. Barrett is anticipated to be a top overall pick in the upcoming 2019 NBA Draft on June 20th, as well as an essential part of Canada's Senior Men's National (basketball) Team. Barrett joins an impressive group of Team RBC ambassadors, including Dustin Johnson, Brooke Henderson, Mark McMorris, and Penny Oleksiak, among others.At only 19-years-old, Barrett has experienced remarkable athletic achievement, including winning the FIBA Junior World Cup (2017), being awarded the FIBA U19 World Cup MVP (2017), and being the first player since LeBron James to take home all major USA high school Player of the Year awards.Like many Team RBC athletes before him, Barrett will build on RBC's long-standing commitment to youth, and giving back to communities. As a brand ambassador, Barrett will help raise awareness about the importance of sport and financial literacy for young people, inspire youth to unlock their potential, and mentor the next generation through programs like RBC Future Launch and RBC Training Ground.Motivated by his father (Canadian basketball icon and former RBC Olympian) Rowan Barrett and his godfather (Hall of Famer and 2-time NBA MVP) Steve Nash, Barrett understands the impact that strong mentorship has played in his own life and aspires to give back in the same way.RBC's connection to the Barrett family spans generations, both on and off the court. In addition to his partnership with RBC as an RBC Olympian and his longstanding client relationship, Rowan Barrett worked as an RBC Branch Manager for three years. Kesha Barrett, RJ's mother, also spent time as an RBC customer service representative, and has even been recognized for her performance with multiple awards of distinction.Quotes:"RBC is proud to welcome RJ Barrett to Team RBC as our newest ambassador. RJ is at an exciting stage of his career with the upcoming 2019 NBA Draft and the Tokyo 2020 Summer Olympic Games qualification, and we are thrilled to help fuel his athletic aspirations, and to join forces on youth-focused community and marketing initiatives."– Matt McGlynn, Vice-President, Brand Marketing, RBC"I'm excited to continue my family's long-standing relationship with a world-class brand like RBC. Through basketball and community, we have been connected for as long as I can remember. I'm honoured to partner with a group that shares my passion for supporting the youth and young athletes in Canada, and look forward to connecting with these communities through programs like RBC Future Launch and RBC Training Ground."– RJ Barrett, Team RBC"Today is a proud day for myself and my family, as we see RJ join Team RBC's impressive roster of athletes. We continue to be thankful for RBC's years of support, which began during my Olympic career, continued during my experience in sales leadership at RBC and with my wife's role at RBC in customer service, and is now expanding with RJ's budding career. We look forward to years of continued partnership ahead."– Rowan Barrett, General Manager, Senior Men's National Team, Canada Basketball...
2019-06-18
Time is 'ripe' for big businesses to get behind Canadian basketball: Men's national team GM
Basketball has everything a big-name sponsor could want, says Rowan BarrettCorporations looking for sponsorship opportunities should be sitting up and taking note of the Toronto Raptors' win, according to a leading figure in Canadian basketball."This situation is ripe for sponsors to jump in, to support and grow our game — more games, more camps, more programs," said Rowan Barrett, a former pro basketball player and the general manager of Canada's senior men's national basketball team."Seven million Canadians tuning in, right? Half the country watching some part of that finals game," said Barrett, whose son, R.J. Barrett, is one of the top projected picks for this year's NBA draft on Thursday."If you want diversity, it's in this sport. If you want to find newcomers, it's in this sport," he told The Current's Anna Maria Tremonti."If you want to find wholesome programming that's good for families, with great role models, it's in this sport. It's all here."The Raptors won the NBA championship Thursday night when they defeated the Golden State Warriors 114-110 in a nail-biting game at the Oracle Arena in Oakland, Calif. Up to two million fans are expected to line the route of a victory parade in Toronto Monday.Even before the win, interest in the game was increasing, said Mark Poyser, a teacher and basketball coach at John English Middle School in Toronto."I noticed that enrolment is going up, where we're turning away kids because we don't have gym space," he said.Poyser said he was at a charity golf tournament the day after the Raptors won, where he met a lot of business people who don't "normally follow the Raptors."They asked him what their businesses could do to continue the team's success."I straight up said that we need guys like you guys to put some money into more courts, to put some money into some of those facilities," he told Tremonti."We travel from Toronto with our kids in vans, to go to some of these facilities in the U.S., where kids have the opportunity because there's like 10 courts under one roof," he said."We don't have that here."Article by Padraig Moran as posted on CBC....
2019-06-14
Philips Norelco and Barstool Sports Partner to Empower Men to Do What Feels Right
Norelco's latest grooming innovations will be put to the test by consumers and Barstool Sports talent at some of the nation's biggest sporting eventsPhilips Norelco, a leader in male grooming technology, today announced a dynamic partnership with Barstool Sports, one of the country's fastest-growing sports and comedy media brands. Throughout the summer and fall, Philips Norelco will join Barstool Sports at some of America's biggest sporting events to give consumers the opportunity to try its portfolio of innovative shaving and grooming products for men first-hand.The partnership kicks off in June, with Philips Norelco's sponsorship of Barstool Breakfast Radio and Barstool's The Rundown, and culminates on Father's Day weekend at golf's third Major of the year and one of the most prestigious events on the tour calendar: the U.S. Open. Philips Norelco products, like the new Shaver 6000, will have a presence in Barstool Sports' golf coverage, and will be used by Barstool founder Dave Portnoy to craft the perfect look as he attempts to conquer the famed Pebble Beach golf course."Philips Norelco believes that men should do what feels right, and we're excited to partner with Barstool Sports to showcase our innovation in action," said Marci El-Deiry, Senior Marketing Director Personal Care, Philips North America. "Our male grooming solutions like OneBlade Face + Body and Shaver 6000 use cutting-edge technology to help men achieve their look with confidence and assist them in their never-ending pursuit to be true to themselves."Beginning in August, Philips Norelco will be featured weekly on one of Barstool's most popular shows – the Barstool College Football Show – and will have an on-campus presence for College Football Show tapings at some of the season's biggest games, where it will invite fans to show their game face and shave the most creative designs into their facial and body hair using Philips Norelco OneBlade Face + Body."We are proud to partner with Philips Norelco, a brand that is synonymous with innovation," said Deirdre Lester, Chief Revenue Officer, Barstool Sports. "Through this partnership, we will create authentic and engaging content for Barstool Sports readers and viewers, showing them how Philips Norelco's breakthrough technology can help them confidently complete their look."Click here to view the Philips Norelco profile....
2019-06-13
Rakuten Has Generated 'North of $40 Million' From Sponsoring the Golden State Warriors
For a generation of NBA fans, the Golden State Warriors have become synonymous with winning.On the court, sharp-shooting Stephen Curry and co. are currently vying for their fourth championship in five seasons; off it, Golden State has hit on a number of recent business ventures—chief among them, its jersey sponsorship agreement with Japanese e-commerce giant, Rakuten.The deal was announced in September 2017 as part of a three-year pilot program instituted by the NBA, wherein each of the league’s 30 teams were permitted to sell 2.5 inch by 2.5 inch logo patches on their in-game jerseys to advertisers. Though the MLS and the WNBA espouse jersey sponsorship and MLB recently tested out sponsorship jersey patches in select international contests, the NBA program is the only one of its ilk in the four major American sports.“Jersey patches are unique because people are always taking pictures of players, teams are posting highlights of players, and there’s all this focus on the players with the one brand tagged to them,” said Matt Balvanz, Senior Vice President of Analytics at Navigate, a sports and entertainment research firm. Navigate has analyzed five NBA jersey patch deals—not including Warriors-Rakuten—and valued all of them above their annual sponsorship fees, which ranged between $3 – $7 million.And if you’ve noticed that the patch sponsors seem a little…random? Well, you’re not wrong. Participants include networking site Bumble (Los Angeles Clippers), Blue Diamond Almonds (Sacramento Kings) and even truck stop and convenience store chain Love’s (Oklahoma City Thunder). Regardless, the program has proven successful by all accounts. “[Most] of the badge partners were not spending one dollar with the NBA before [the program], so you didn’t cannibalize any piece of your business—it was all growth,” said Mike Kitts, Vice President of Corporate Partnerships at the Warriors.Many of the sponsors have some strand of a local connection with their partnering team, but Rakuten is the only internationally-based company to sign on (other than Sun Life Financial, which is based in Toronto and sponsors the Toronto Raptors). So how did the Warriors end up with Rakuten, a Japanese company B2B e-commerce platform and coupon purveyor, in a deal reportedly worth $60 million over three years?“As an organization, we were really blossoming, we really felt ourselves moving into a global brand,” Kitts said. “Rakuten was very intentional in that this was a long game for them, not just a flash in the pan. It really tied into their long-term initiatives here in North America.” That has translated to more than just jersey patches: Rakuten also became the Official E-Commerce Partner, Official Video-On-Demand Partner and Official Affiliate Marketing Partner of the Warriors, and was awarded naming rights to the Warriors’ Oakland practice facility.Rahul Kadavakolu, Executive Director of Global & Group Marketing & Branding/Sports Entertainment Partnerships at Rakuten, says the partnership has been “an extremely positive start in terms of awareness and membership,” and, though he didn’t attribute it directly to partnering with the Warriors, Rakuten has recently been flush with new partnership opportunities, as well.Just one month after announcing the Warriors deal, the NBA announced a multiyear partnership with Rakuten to bring “comprehensive live NBA coverage to Japan” via NBA League Pass, NBA.com, the NBA app and Rakuten TV. In January of this year, Rakuten also announced a partnership with Stephen Curry that named him a Rakuten Brand Ambassador and Rakuten the title sponsor of Curry’s Underrated Tour. Then in March, the NBA and Rakuten combined to announce a pair of preseason games between the Houston Rockets in Toronto Raptors in Saitama City, Japan this October—the first time the NBA has returned to Japan since 2003.The Warriors, through new rules with the NBA, will also work with Rakuten to soon make the badged jerseys available on the Rakuten website in Japan—to this point, the only badged jersey not sold through a league-operated store. “The NBA and basketball was pretty popular [in Japan] for most of the 1990’s,” Kadavakolu said. “We thought this could be an opportunity for us to bring basketball back as a mainstream sport… And we thought this would be a good opportunity for our streaming and on-demand business.”As is the case for most exposure-based marketing, the Warriors-Rakuten badgedeal—as Kitts and Kadavakolu refer to it—is making its most boisterous waves in new media. “We are putting a big emphasis on our digital footprint,” Kitts said, who went on to highlight promotions that the Warriors have executed through Rakuten with partnering social networks like Weibo and Viber to touch regions that Golden State doesn’t yet have high penetration. “To the extent that we can tie into Rakuten and promote ourselves in Japan, that’s a marketplace that we believe is absolutely ripe for basketball.”Per GumGum Sports, an artificial intelligence company that comprehensively analyzes the media value of sports sponsorships, the Warriors drove $19 million worth of value to Rakuten in the 2018-19 season from social media value alone (with $3.8 million of that coming from team-operated accounts). Add broadcast television to that calculation, and GumGum reports a generated value “north of $40 million” which would be a healthy return on investment for Rakuten based on the reported $20 million annual sponsorship fee.Of course, the Warriors dynastic run of dominance in the latter part of the decade is a factor in how lucrative the partnership has been. “It’s significant,” Kadavakolu said. “Obviously, once they get to the Finals, that’s more exposure in every possible form.” Rakuten knows this well from its partnership with one of the premiere football clubs in Europe, FC Barcelona, which reached the Champions League semi-finals this year. “It’s also a chance to be a part of history,” Kadavakolu added.The 2019-20 season will mark the last of the aforementioned three year trial period on these patch deals, but the returns to this point have silenced any would-be-doubters worried about aesthetics or potential dips in merchandise sales. “We have not seen one level of drop off in an in-store purchase or an in-team purchase because people were ‘trying to avoid the badge’” Kitts said. “In fact, we’re seeing 100 percent great adoption of it… If you want to look at the KPIs, that’s a huge success. And then the economics that far surpassed everybody’s expectations. So I think all of those successes aggregated tell us that this program is here to stay for the long-term.”Or, put another way, it’s a badge of success.Article by Rob Schaefer as posted on Fortune.Click here to view the Rakuten profile....
2019-06-13
Toronto Raptors Incredible Skills Have Cost McDonald’s Nearly $6 Million in Free Fries
The Toronto Raptors’ recent winning streak has cost McDonald’s a pretty penny. In 2018, the chain kicked off a major sponsorship deal that mandated stores in Ontario, Canada, would give away a free medium french fries every time the team made 12 three-point shots in a game — and the agreement has already cost the fast-food behemoth more than $5 million!Less than three weeks after the deal was finalized, the Canadian basketball team traded its star forward, Demar DeRozan, to San Antonio for an injury-plagued player named Kawhi Leonard. The Leonard trade also brought skilled three-point shooter Danny Green to the Raptors, meaning the team soon began scoring many more three-point shots than initially anticipated.In fact, that coveted three-point threshold was reached 44 times in the regular season and another 10 — so far — in a much longer playoff run. The Raptors are currently facing off against the Golden State Warriors in the NBA finals and are leading by one game.That means McDonald’s has given away more than two million medium-size orders of french fries to date. According to a Canadian publication called the Financial Post, that figure is nearly three times the 700,000 orders the company projected its Ontario restaurants would give away during the promotion, and has cost McDonald’s an estimated $5.8 million.Chuck Coolen, head of marketing for McDonald’s in Eastern Canada, told the outlet that, based on previous seasons, the restaurant chain predicted the Raptors would likely hit at least 12 three-pointers in about half of the 82 games in the regular season, but wouldn’t exceed that estimate by much.In addition to not foreseeing a deluge of three-pointers, the Chicago-based company also underestimated Ontario customers’ appetite for free food. For example, in Game One of the finals, where the Raptors scored 13 three-point shots, McDonald’s gave away a record 80,000 orders of free fries. Some franchises even had to hire an extra fry cook for the lunch rush on “free fry days” just to keep up with the demand.Coolen admitted that he is “of course” concerned McDonald’s is hemorrhaging potato pieces, but is instead choosing to focus on the bright side. Since customers must download and use the McDonald’s app to redeem their fries, the hope is that this promotion will result in many additional users. Tweeted one happy fan: “Props to @McDonalds franchisees for their largesse! They have now given away $5.8MM in free fries as part of their three point promotion with the @Raptors. Take that @ChikfilA!”Article by Samantha Leffler as posted on US Magazine.Click here to view McDonald's profile....
2019-06-10
Spyder Renews, Expands Sponsorship Deal With U.S. Ski Team
Skiing fans can see the exclusive Spyder uniforms in action at more than 35 events in the U.S. annually and at the 100-plus international events that are part of the World Cup circuit.Just like the elite athletes vying to compete, sports fans know it is never too early to anticipate the next Olympics.Spyder is of a similar mind-set, having renewed and expanded its sponsorship deal with the U.S. ski team. Having served as the team’s official apparel partner since 1989, Spyder’s agreement will see it continue to design and create the exclusive men’s and women’s uniform for the U.S. alpine team. In addition, the brand will suit up the U.S. freestyle team and the U.S. free-ski team. The agreement extends to outerwear and base layers with nonexclusive rights for headwear, shells, pants, insulators, fleece, training gear, gloves and eyewear, which will be provided to athletes as part of the official uniform.Skiing fans can see the exclusive Spyder-branded uniforms in action during more than 35 events in the U.S. annually and at the 100-plus international events that are part of the World Cup circuit. The aerodynamic Spyder uniforms were rolled out at the World Championships in February 2019. The U.S. skiers will continue to race down the mountains in upcoming competitions, leading up to and during the 2022 Olympic Winter Games in Beijing.With upward of 100 hard-charging athletes, the U.S. ski team features standouts such as World Cup winner Steven Nyman, double-Olympic gold medalist and three-time World Cup champion Mikaela Shiffrin, junior Olympic gold medal winner River Radamus, the U.S. Freeski Team’s X Games gold medalist Maggie Voisin and the U.S. freestyle team’s World Championship winner Ashley Caldwell and World Championship silver medalist Jaelin Kauf. Over Memorial Day weekend, Shiffrin flew as a passenger with the U.S. Air Force Thunderbirds at speeds between 450 and 500 mph.Through a paid partnership with Visa, she recently posted a “How I Champion My Worth” video on Instagram. Shiffrin said, “If more and more athletes accept less, then everybody has to…If you’re willing to do that work, you should not be willing to accept any less than you deserve,” she said.Nick Adcock, chief executive officer of Spyder, global brand group U.S., said, “Performance and innovation is the foundation of everything we do at Spyder and the U.S. ski team allow us to continually elevate our product through their insights and feedback.”Article by Rosemary Feitelberg as posted on WWD.comClick here to view the Spyder profile....
2019-06-07
BMO Celebrating Women: BMO Recognizes Outstanding Women in Vancouver through National Program
The BMO Celebrating Women Vancouver awards ceremony – an official side event of the Women Deliver Conference – honoured four women for their remarkable contributions to business and local communities. The Women Deliver Conference hosted over 6,000 government officials, academics, activists, journalists and private sector leaders from more than 160 countries to discuss solutions to advance gender equality in sectors including education, political participation, economic empowerment, healthcare and reproductive rights.BMO Celebrating Women recognizes female leaders as part of the bank's commitment to drive the advancement of women by highlighting contributions in one of three categories: Trailblazers & Innovators; Community & Charitable Giving; and Expansion & Growth in Business.The following honourees were recognized:Trailblazers & Innovators: Andrée St-Germain. As Chief Financial Officer of Integra Resources Corporation and Director of Bakerville Gold Mines and Ascot Resources, Ms. St-Germain is an experienced mining finance executive with an extensive background in banking and financial management. Starting her career in investment banking for Dundee Capital Markets Inc., Ms. St-Germain worked exclusively with mining companies on mergers and acquisitions advisory and financing. In 2013, she joined Golden Queen Mining Co. Ltd. as the Chief Financial Officer and was instrumental in securing the project's finance and overseeing Golden Queen in its transition from development and construction to commercial production. She later joined Integra Gold in 2017, overseeing the $590 million sale to Eldorado Gold Corporation that year. A trailblazing leader in her industry, Ms. St-Germain was awarded the 2018 Eira Thomas Young Mining Professional Award by the Canadian Mining Journal for her exceptional leadership and innovative thinking.Trailblazers & Innovators: Barbara Mowat. Dedicated to the advancement of women in business, Ms. Mowat is an international leader in the development of small and medium-sized enterprises (SMEs), using her extensive network to promote entrepreneurship, business development and growth on several continents, including North America, Europe, South America, and Africa. Ms. Mowat serves as president of GroYourBiz and Impact Communications Ltd., a multi-faceted consulting company providing management training and consulting services alongside international product, business and market development for the global marketplace. GroYourBiz also provides monthly advisory boards to women entrepreneurs who want to take their business to the next level. She also created Uniquely Programs, which has helped over 12,000 Canadian entrepreneurs access increased markets. Ms. Mowat has also created and owned a national magazine, retail store and an e-commerce website supporting small, home-based businesses.Community & Charitable Giving: Shelina Mawani. Immigrating to Canada in 1983, Ms. Mawani's journey inspired the co-founding of Nana's Kitchen and Hot Sauce Ltd., producing ready-to-eat items for food service and grocery retail customers across North America since 2000. The company currently employs 60 diverse staff and personnel. Several of the original restaurant staff progressed into management roles in the company's production facility. Ms. Mawani's company offers new immigrants - specifically women - with opportunities to gain financial independence and learn ways to contribute to their new country. Passionate about giving back to local and global communities, Ms. Mawani is a proud supporter of the B.C. Children's Hospital and has participated in the World Partnership Walk to raise funds towards ending world poverty. Since 1970, Ms. Mawani and her co-founder have contributed to the SOS Children's Village in northern Africa.Expansion & Growth in Business: Véronique Lecault. An entrepreneur, scientist and engineer, she enjoys working at the interface of business, technology and biology to deliver improved therapies to patients. She co-founded AbCellera, a Canadian biotechnology company focused on the discovery of therapeutic antibodies from natural immune repertoires. Engaged in partnerships to develop next-generation antibodies, AbCellera recently announced its collaboration with global healthcare company Novartis. Earlier this year, AbCellera signed an agreement with the Bill and Melinda Gates Foundation to fight infectious disease and accelerate global health research. In 2017, AbCellera won the LifeSciences BC Growth Stage Company of the Year Award."Our innovative honourees have shown that hard work and passion can deliver creative solutions and progress in any industry and sector," said Jennifer Muench, Regional President (B.C.), BMO Private Wealth. "We are thrilled to recognize these women through this important initiative and are committed to developing and furthering programs that support the advancement of women across British Columbia and in communities nationwide."The Honourable Mary Ng, Minister of Small Business and Export Promotion, was also in attendance at last night's event to highlight the importance of supporting women-led businesses and community leaders."Women remain underrepresented in our economy. In fact, only 16 per cent of Canadian businesses are women-owned.  Studies show that advancing gender equality could add up to $150 billion to our economy in just a few years," said Minister Ng. "We all have a responsibility to support women because when women succeed, we all succeed. I commend BMO for celebrating and honouring women's commitments in business, innovation and society and congratulate the remarkable honourees for their impressive contributions."BMO has developed products to address the needs of its female clients, including the recent Women in Leadership Mutual Fund – the first impact-investing mutual fund focused on gender diversity to be offered by a Canadian bank. In April 2019, CEO Darryl White signed the UN Women's Empowerment Principles (WEPs) on behalf of the bank, making BMO the first Canadian financial institution to sign the WEPs.The Women Deliver Conference is the world's largest conference on gender equality and the health, rights and wellbeing of girls and women. On June 3, Joanna Rotenberg, Group Head of BMO Wealth Management spoke on a panel titled Taking Action Supporting Women in the Future Workplace, and on June 4, Mike Bonner, BMO's Regional President, B.C. & Yukon, delivered a presentation on Women's Access to Capital. In the lead-up to the Women Deliver Conference, BMO and the federal department for Women and Gender Equality Canada announced a partnership to provide women's organizations training on strategic and financial planning.For more information about BMO Celebrating Women, please visit bmoforwomen.com and join the social conversation using #BMOforWomen.Click here to view the BMO profile...
2019-06-06
London Convention Centre renamed RBC Place London
The London Convention Centre has a new name.The city-owned building on York Street will now be known as RBC Place London under a 10-year sponsorship deal with Canada’s largest bank.“It really is exciting for us,” said convention centre CEO and General Manager Lori Da Silva. “RBC Place London has a bit of cachet about it. It really does feel that we are in the big leagues in terms of our ability now to be out there, out front. It is a great partnership for us… We certainly operate in a very competitive world. It helps elevate the brand and give us a little bit more profile out in the greater Canadian community.”The agreement with the Royal Bank of Canada, which included the naming rights to the convention centre, was announced at a news conference on Wednesday. The deal was the culmination of years of work behind the scenes, according to Da Silva.“Very strategically we wanted to make sure we had the right partner and had similar values and were able to move forward with a really strong relationship,” said Da Silva.Neither side would disclose the dollar figure attached to the deal. However, RBC CEO Dave McKay stressed the decision to partner with the convention centre was about the bank’s strong commitment to community.“This is a meeting place. It is where business is done. This is where arts and community come together. We thought that was an important place to show our support and our strength and we are really thrilled that this convention centre plays such an active role in the economy and we wanted to be part of it,” said McKay.Last year, RBC contributed more than $100-million in donations and sponsorships worldwide, including $4 million in southwestern Ontario and $1-million in London.The convention centre hosted more than 300 events last year, resulting in a record economic impact of $21.3 million for the London region.“Our convention centre has a long history of contributing to our local economy and serving the region as a preeminent place for conventions, meetings and events,” said Mayor Ed Holder. “We are proud to link a respected national brand to the exceptional reputation of our convention centre in a way that opens up new opportunities for both organizations, and brings additional profile to London and our strong tourism and hospitality sectors.”Article by Miranda Chant as posted on BlackBurnNews.Click here to view the RBC profile....
2019-06-05
Gildan Announces Multi-year Partnership With Live Nation
Gildan announces the launch of a multi-year partnership with Live Nation, featuring it’s American Apparel® brand, as the official printwear partner across 16 Live Nation® music venues and 6 music festivals in their portfolio including, BottleRock, Bonnaroo, Rolling Loud, HARD Summer, Mala Luna and EDC Orlando. The Company is also granted, under the agreement, promotional and marketing rights related to these venues and events into the broader consumer channel across North America.The partnership, while supporting Gildan’s strategic growth drivers of pursuing continued growth in the fashion basics category and leveraging our brands to grow our e-commerce revenues, strengthens American Apparel’s position as a preferred vendor to Live Nation. At these festivals consumers will be able to capture the rich memories of these live experiences across a range of American Apparel’s iconic collection of tanks, tees, raglans and hoodies.Click here to view the Gildan profile....