2017-08-31
Yili Signs with Beijing 2022 Olympic Winter Games to become the First Healthy Food Enterprise with the Label of "Both Olympics"
On the morning of August 30 (Beijing time), Beijing Organizing Committee for the Olympic Games (BOCOG) and Yili Group officially announced that: Yili Group will be the only supplier of dairy products for the Beijing 2022 Olympic and Paralympic Winter Games. Sticking to the idea of "Keep Climbing All the Way and Infuse Vigor into the Chinese Dream", put forward by its chairman Pan Gang, Yili rekindles the relationship with the Olympics and has become the only food supplier for both the Summer and Winter Olympic Games - Yili has led the trail for the Chinese dairy industry.Yili became the first and also the only dairy product sponsor for the Olympics starting in 2005. For over 12 years, Yili has grown along with the Olympics, has stood out as a top Asian dairy industry and the top eight worldwide. Today, Yili holds hands with Beijing 2022 Winter Games to engage in the invigoration of the Chinese Dream.Participants said that Yili's partnership with the Winter Olympics will provide distinguished guests worldwide with the best products and services during the Games. Yili also advocates a healthy lifestyle and advertises winter sports, boosting the national health through deeds. Yili echoes the Olympic Spirit in advancing the health development of human beings. Chinese Olympic Committee tries to promote health via sports, while Yili obtains this goal with quality product and services. This explains why COC chose Yili.Pan Gang said that after the 12-year cooperation, the Olympic Spirit "higher, faster, stronger" has already been integrated into Yili's genes. As indicated in the theme "Keep Climbing All the Way", Yili always seeks self-transcendence and has implemented such spirit into every development milestone. The cooperation between Yili and COC is based on the shared values and Yili's intention to let every customer enjoy their health. Yili is proud of providing services for global events and assisting the Chinese towards a healthy Chinese Dream.Yili believes in "Yili represents the highest quality", and has become a global leader in the dairy industry through endless innovation and global strategies. It presented several impressive appearances on the global stage on behalf of Chinese enterprises. In terms of quality, Yili follows the "quality-first" strategy and introduces quality management to every partner of global production chains, forming a quality management system worldwide for healthy food that meets Olympian standards. In terms of innovation, Yili actively implements the "whole-chain innovation" strategy for the realization of the innovation and upgrading of the whole production chain and to establish "global smart line" for the introduction of global innovative resources. In terms of globalization, Yili, under the strategy of "global network", has initially created the establishment of a global resource network, a global R&D network and a global market network covering Asia, Oceania, Europe and America. It provides customers with quality products and services by the integration of the optimal resources of milk source, technology and talent.Yili is committed to delivering a healthy lifestyle to over a billion customers. Joining hands with the Olympics again, Yili has become the first healthy-food provider worldwide that meets the "Both Olympics" standard. With this, Yili will embark on a new journey to transfer nutrition and vitality with Olympia quality, to accelerate the healthy Chinese Dream, and contribute to China's goal of building a prosperous society in all respects....
2017-08-30
Anaconda Presents $10,000 for Free Swim Program
Anaconda Mining Inc. was pleased to present a cheque for $10,000 in the second of a five-year $50,000 commitment to the Baie Verte regional swim program. The commitment was prompted by the overwhelming success of an initiative started in 2015 to provide youth in the region with free swimming lessons.Prior to the 2015 summer season, average annual enrolment at the Baie Verte regional pool was about 40 swimmers, however it now exceeds 180 participants each year. Over 460 lesson blocks (10 lessons per block) or approximately 4600 free swimming lessons have been sponsored by Anaconda over the past three summers."The Point Rousse Project has been Anaconda's flagship operation with most of our employees living in the Baie Verteregion. Companies and communities thrive when they work together, and we are pleased to give back to those who have supported Anaconda as employees, contractors, suppliers and neighbours. Sponsorship of the swim program at the Baie Verte regional pool provides an opportunity for young people throughout the region to benefit from Anaconda's success while developing a safety skill that they will enjoy for a lifetime."~ Dustin Angelo, President & CEO, Anaconda Mining...
2017-08-29
Hydro-Québec to sponsor TeamMTL's entry in Solar Decathlon China
McGill University and Concordia University students are teaming up as the sole Canadian entry in the prestigious international housing design competitionHydro-Québec announced today that it will sponsor TeamMTL's entry in the Solar Decathlon China 2018, which takes place in Dezhou, Shandong Province, in northeastern China. Hydro-Québec, with the support of Québec's Ministère de l'Énergie et des Ressources naturelles, will provide the team with $250,000 in funding, as well as in-kind support, to help complete the construction of its green residential design concept. The house was recently opened to the public and will later be disassembled and rebuilt in China.TeamMTL is a joint project of McGill University and Concordia University. A student-led team, the group is composed of roughly 40 members from both institutions. Their entry, known as the Deep Performance Dwelling (DPD), combines Montréal row-house design with elements of traditional Chinese siheyuan courtyard architecture."By supporting TeamMTL's innovative project, Hydro-Québec demonstrates its ongoing commitment as a central player in technologies that will make our houses even smarter and help us meet our customers' needs into the future," said Éric Filion, Vice President - Customer, Hydro-Québec Distribution. "We want to lead the energy transition and help our customers choose the right technology.""We are extremely grateful and excited that Hydro-Québec is willing to support us throughout this significant research endeavor," said Sophie Jemtrud, Communications Lead for TeamMTL. "The opportunity to work with industry partners in the design and construction of a home that is a model of sustainability and affordability is rare for students, and it is an invaluable learning experience for our team. The support of a prestigious company like Hydro-Québec will go a long way to ensuring our success in the Solar Decathlon China 2018 competition.""Our government's energy policy is clear: the success of our energy transition hinges on innovation," added Pierre Arcand, Minister of Energy and Natural Resources. "Projects like those of TeamMTL will enable us to reach our GHG reduction targets and use the energy we do consume more efficiently.""Working with Hydro-Québec is a huge boost to the validity of our concept," said Yves Beauchamp, Vice-Principal, Administration and Finance, McGill University. "We're continuing to bring together numerous public and private sector partners who have a shared concern for building a sustainable world while simultaneously educating the best and brightest young thinkers and doers from our community.""This project demonstrates the key role universities play in shaping smart, sustainable and resilient cities," said Alan Shepard, President of Concordia University. "With the support from Hydro-Québec and the Government of Quebec, TeamMTL now has even more momentum going into the Solar Decathlon competition. These young urban leaders are making a difference in proposing solutions to create sustainable cities."The competition requires each team to design and build a two-storey, Net Zero Energy capable, solar-powered house with a floor area of 120 to 200 m2 (1290 to 2150 ft2) that is equipped with all necessary household appliances and capable of charging an electric vehicle. Each entry will be evaluated for cost feasibility, power efficiency, environment adaptability, power generation capacity and architectural quality. The house was officially opened to the public at a ceremony on Thursday, August 29, at 11:00 AM, at Concordia's Loyola campus (7141 Sherbrooke Street West, Montreal, Quebec H4B 1R6)....
2017-08-29
MLSE agrees to record arena rights deal with Scotiabank
Maple Leaf Sports & Entertainment has agreed to a landmark 20-year sponsorship agreement with Scotiabank to rename the Air Canada Centre, TSN has learned.The agreement is worth about $800 million (Canadian), according to three sources familiar with the matter. Under MLSE’s previous agreement with Air Canada, struck in 1999, the airline paid about $4 million per year.The agreement with Scotiabank, which will see the downtown Toronto arena renamed the Scotiabank Arena next July 1, is believed to be the highest-priced annual building and team sponsorship in North American sports history.David Hopkinson, MLSE’s chief commercial officer, said in an interview that he received serious offers for the arena naming rights from eight companies.“To be honest, it wasn’t that difficult to find interested suitors,” Hopkinson said. “This is already firmly established as Canada’s premier entertainment venue… We felt we had a very good sense about what the market would bear and Scotia and ourselves have agreed on what that number should look like.”Arena naming rights have become a major revenue source for pro sports teams. Financial services companies such as Scotiabank, in pursuit of new young consumers, have become prime buyers.Scotiabank chief marketing officer John Doig said the Maple Leafs and Raptors home arena is “the pre-eminent property in the country.”“There isn’t a busier sports and entertainment venue in Canada,” Doig said in an interview. “Frankly, it’s in the top echelon of venues around the world.”Former Toronto Argonauts president Brian Cooper, president of the sports advisory firm MKTG Canada, advised Scotiabank on the deal.   The MLSE-Scotiabank agreement eclipses a (U.S.) $30 million-per-year sponsorship deal struck in 2010 by investment bank JPMorgan Chase for Madison Square Garden, Radio City Music Hall, and other venues.Last year, JPMorgan agreed to pay the Golden State Warriors a reported $15 million to $20 million (U.S.) per year for naming rights at the team’s new arena, which will open in time for the 2019-20 season.The MLSE deal is the third major arena naming rights pact for the Canadian bank, which also sponsors the Scotiabank Saddledome in Calgary and the Scotiabank Centre in Halifax.Scotiabank also owned naming rights to the Ottawa Senators home rink from 2006-2013.Air Canada plans to keep its ties to MLSE. The carrier has agreed to become a major sponsor of both the Raptors and Maple Leafs for the next eight years, according to a source familiar with the matter.It’s unclear what the agreement means for BMO’s future relationship with Canada’s largest sports holding company. BMO has been Toronto Raptors’ presenting sponsor since 2013 and has a year left on its deal.As part of the deal, MLSE will partner with Scotiabank to develop a Centre for Excellence in downtown Toronto where both MLSE and Scotiabank employees will work together to address mutual customer concerns.Earlier Tuesday, Scotiabank, Canada’s third largest lender by assets, raised its dividend by nearly 4 per cent as its third-quarter profit rose faster than expected, The Globe and Mail reported.Major arenas and stadiums in CanadaMontreal: Bell Centre, Percival Molson Memorial Stadium, Stade SaputoQuebec City: Videotron CentreToronto: Rogers Centre, Air Canada Centre, BMO FieldOttawa: Canadian Tire Centre, TD Place StadiumHamilton: Tim Hortons Field, FirstOntatio CentreLondon: Budweiser GardensWinnipeg: Bell MTS Place, Investors Group FieldRegina: Mosaic StadiumEdmonton: Rogers Place, The Brick Field at Commonwealth StadiumCalgary: Scotiabank Saddledome, McMahon StadiumVancouver: Rogers Arena, BC PlaceArticle by Rick Westhead as posted on TSN.ca...
2017-08-28
Backlash results after Uber teams up with Girls Who Code
Uber pledged $1.2 million to Girls Who Code, a nonprofit that provides free coding classes to grade school and high school girls. As part of the multi-year partnership announced Thursday, Uber's new chief brand officer Bozoma Saint John is joining the organization's board.The news didn't sit well with everyone -- including those who run nonprofits that also push to get more women and girls into technical careers."What's the point of offering women avenues to learn web/software skills if we're going to then lead them astray by recommending they work at a company that actively harms them?" asked Corinne Warnshuis, executive director of nonprofit Girl Develop It, in a series of tweets. "That's the worst outcome."Uber has yet to prove itself a welcoming place for women. In February, former Uber engineer Susan Fowler published a lengthy blog post that forced the startup to address its toxic work culture and systemic sexism. The $68 billion transportation startup then launched a months-long internal investigation into its workforce culture. They ultimately purged a number of top executives, including CEO Travis Kalanick.The investigation and subsequent coverage had a chilling effect on Uber partnerships.In May, the Anita Borg Institute -- the organization behind the annual Grace Hopper Conference, the largest gathering of women in computing that takes place every fall -- cut ties with Uber."We require our partners to take action to improve the retention and advancement of women technologists," CEO Telle Whitney told CNN Tech at the timeGirl Develop It's Warnshius told CNN Tech that it's very difficult for a nonprofit that gives women access to affordable tech classes to accept largesse from a company with a bad reputation. It's also hard to turn it down, but they've said no a few times to donations from other tech companies struggling to fix their reputations."We operate as a very lean nonprofit and although our program model is sustainable ... we can always use additional support to grow our programs and increase our impact," Warnshius said.In response to Warnshius, Black Girls Code founder Kimberly Bryant tweeted that her organization also turned down money. She added that it was a fraction of amount Uber is donating to Girls Who Code. Bryant did not immediately respond to request for further comment."We love to see people make investments in organizations like Girls Who Code, Black Girls Code, Girl Develop It -- all of those organizations are worthy of investment. But, we also think it is no substitute for fixing the problems with Uber," Elizabeth Ames, senior vice president at the Anita Borg Institute, told CNN Tech.Ames added that an organization like Uber should focus on the retention and advancement of its current employees, ahead of focusing on recruiting.Some see Uber's partnership announcement as a public relations charade that's part of an effort to clean up the company's image. Susan Wu, a founding team member at the nonprofit Project Include, which focuses on diversity and inclusion efforts, referred to the news as "diversity theatre" in a tweet, noting that it "hurts the industry. Shifts focus from real impact to check lists." Uber and Girls Who Code did not immediately respond to request for comment.The announcement also drew the ire of Fowler, the former Uber engineer whose blog post forced the startup to address its culture. She tweeted directly at Saint John to "help the women who Uber hurt first. There are hundreds of 'em.""I'm sure HR can give you a list of the employees who attempted suicide, the ones who committed suicide, and the ones who were hospitalized," she wrote, adding that she won't believe Uber has improved until those people are helped.Uber's pledge to Girls Who Code, which comes from a $3 million diversity fund, will help support Girls Who Code chapters across the country. Members of Uber's employee resource group "LadyEng" will start volunteering for the organization, according to the press release.Reshma Saujani, founder of Girls Who Code, made no mention of Uber's recent struggles in the announcement."Now more than ever it's important to see strong female leadership in the tech industry," read her statement. "Bozoma exemplifies this, and we're thrilled to have her on our board."Article by Sara Ashley O'Brien as posted on CNN...
2017-08-24
Semex Named Foundational Sponsor of The Royal Agricultural Winter Fair
The Royal Agricultural Winter Fair and Semex are happy to announce that they have entered into a three-year agreement in which Semex extends and deepens its foundational sponsorship of The Royal. Semex is the presenting sponsor of what will now be known as the Semex Ring of Excellence, the main cattle show venue at the annual 10-day Fair. Semex will also expand its commercial presence and assume presenting sponsorship of the International Business Centre."Semex has a long and proud history with The Royal, and we are thrilled to be able to expand our partnership on behalf of all Canadian breeders," says Paul Larmer, Semex's Chief Executive Officer. "Our global clients come to watch this amazing showcase of Canadian agricultural excellence each year. And, in 2017 we're excited about our expanded presence, and we once again look forward to welcoming hundreds of guests worldwide to experience The Royal in the newly named Semex Ring of Excellence!"The 2016 Fair saw the Ring of Excellence expand and relocate to accommodate the growing breeding cattle shows as well as host three significant 4-H youth shows. It was also the first year that all shows were webcast with state of the art webcasting technology. This premier show venue places agriculture front and centre on the fair floor."Semex and The Royal have a long and thriving relationship," says Charlie Johnstone, Chief Executive Officer of the Royal Agricultural Winter Fair. "We're taking that relationship to the next level with this new agreement. With Semex's generous sponsorship, we can continue to build on our mission to improve exhibitor experience for our world-class livestock shows."World renown for delivering high quality bovine genetics, Semex has been solving problems and satisfying producers through its distributor network for over 43 years. Working shoulder-to-shoulder with their clients, Semex's staff is the best trained in the industry, offering profitable genetic solutions for producers worldwide. With a successful history as its foundation, Semex is committed to ensuring success for its clients, Canadian owners, employees and partners for generations to come.About The RoyalThe Royal Agricultural Winter Fair is the world's largest combined indoor agricultural and equestrian show. This year, the 95th Royal Agricultural Winter Fair runs November 3-12, 2017 at Exhibition Place, Toronto. For competition schedules, live webcasting, results and to purchase tickets, please visit www.royalfair.org....
2017-08-23
EMD Serono, Canada announces sponsorship of Canadian Cancer Society's Mudmoiselle events in Ontario
EMD Serono, Canada, the Canadian biopharmaceutical business of Merck KGaA, Darmstadt, Germany, announced their 2017 sponsorship of the Canadian Cancer Society's (CCS) Mudmoiselle events across Ontario throughout August and September."At EMD Serono, Canada we are committed to supporting our community," said Russ Burrell, Commercial Director, Oncology. "The sponsorship of Mudmoiselle events across the province is a great opportunity for our employees and their families to join Mudmoiselles in raising funds for cancer research and vital cancer support services."The Canadian Cancer Society runs eight Mudmoiselle events in the province. These obstacle courses feature 5K stretches of the muckiest, filthiest, slimiest mud. Cancer fights dirty, but so do participants! In the last two years, close to 6,000 people have dragged cancer through the mud at these events. In 2016, EMD Serono had one of the largest teams at the Halton event and took top honours by raising over $5,000."We are thrilled that EMD Serono has come aboard as the Mudmoiselle event series' presenting sponsor," says Sacha Michna, Relay For Life and Special Events Manager in Ontario. "We are very thankful for this generous sponsorship because it will enable our event participants to make muddy memories all while supporting cancer research and support services for patients and their families."To support the EMD Serono team or donate to Mudmoiselles across Ontario, visit Mudmoiselle.ca...
2017-08-22
Melitta helps brew up funds for Alzheimer Society
On September 21, World Alzheimer's Day, Canadians are invited to take part in Coffee Break®, the Alzheimer Society's largest nationwide fundraiser that simply asks participants to share a cup of coffee in exchange for a donation to their local Society.Each year, Coffee Break events raise over $1 million and this year, we're excited to welcome Melitta as our coffee sponsor. All monies raised locally stay in the community and help the Alzheimer Society deliver vital services like day programs support groups, counselling and respite care. With 25,000 more Canadians developing dementia each year, these services are needed more than ever to give people living with dementia and their caregivers the best quality of life possible.  Hosting a Coffee Break is easy:Find a venue: Your home, your office, your community centre or favourite hangout.Invite your friends, co-workers and families.Sign up on our website to receive your host package, including Melitta coffeeSee the "perk-up" tips to make your fundraising event fun and successfulYou can also participate in Coffee Break from your computer by donating online or from your phone by texting: "Coffee" to 45678 to donate $5.Coffee Break events run throughout September and October in communities across Canada, and are generously supported by Melitta. To brew up your event, visit our Coffee Break website: http://www.alzheimercoffeebreak.ca/. Follow us on Twitter and Facebook, and share your event photos on Instagram....
2017-08-21
PGA Tour gets new sponsor for winners-only Kapalua event
Wisconsin-based Sentry Insurance has agreed to a five-year deal to become the title sponsor of the winners-only PGA Tour event at Kapalua, a move that strengthens the tour's commitment to starting the new year in Hawaii.The Sentry Tournament of Champions will be Jan. 4-7 and marks the 20th straight time the PGA Tour starts a new year on Maui."We just felt this was a perfect opportunity for Sentry to tell its story on a national basis, which you can do through tournament sponsorship," said Pete McPartland, the chairman, chief executive and president of the 113-year-old mutual insurance company.South Korean broadcaster SBS had been the title sponsor and briefly farmed it out to Hyundai until the automaker switched its sponsorship to Los Angeles and the Genesis Open at Riviera. SBS had been looking for a new sponsor to take over before its deal expired at the end of 2019.Terms of the deal were not disclosed Wednesday.Sentry becomes the new sponsor during a strong youth movement in golf that has invigorated the winners-only event at Kapalua. The Tournament of Champions had lost some lustre when Tiger Woods stopped playing after 2005, a few years after Phil Mickelson decided not to start his year in Hawaii.PGA champion Justin Thomas returns to defend his title, after he held off Hideki Matsuyama a year ago. The previous winners were British Open champion Jordan Spieth, Patrick Reed, two-time major champion Zach Johnson and former U.S. Open champion Dustin Johnson.McPartland described Sentry as a "quiet brand" that had grown rapidly and decided a few years ago to become more aggressive in extending that brand. Stephanie Smith, vice-president of marketing and brand management, spearheaded a change in the company's logo from the iconic Capt. John Parker of the Colonial era to one that copies the concept of yin and yang with an "S'' visible in the middle.The deal has additional meaning to Smith, whose parents had a vacation home on Maui. Her mother has been a volunteer at the Tournament of Champions for 10 years and expects to do it again."Now she gets a shirt with my company on it," Smith said.McPartland said the company hoped to benefit immediately from more name recognition. He said the partnership with the PGA Tour would allow it to entertain more top clients at Kapalua and other tournaments throughout the schedule.Otherwise, only the name will change.PGA Tour Commissioner Jay Monahan had said last year that the tour was contemplating a scenario where the LPGA Tour and the PGA Tour play a winners-only format at the same venue. "That has not materialized here," Monahan said.Meanwhile, the Sony Open in Honolulu is the week after the Tournament of Championship. Its title sponsorship ends in 2018. For years there was concern that if one of the tournaments had left, it would be more difficult to stage the other as a single event in the middle of the Pacific Ocean."We have been playing golf in Hawaii for over 50 years," Monahan said. "And the two tournaments present a strong start to the calendar year that we looking forward to continuing."Article by Doug Ferguson, The Associated Press...
2017-08-18
T-Mobile enters the esports industry by sponsoring two top-tier North American orgs—Team Solo Mid and Cloud9!
You know a sponsor’s big when two North American powerhouses announce it at the same time! The news that both Cloud9 and TSM are going to partner up with T-Mobile came up on the teams’ official websites. What does a sponsor like this bring to the League of Legends scene?Reaching the AudienceIf you don’t know what T-Mobile is, it’s a major wireless network operator, and its massive customer base of 72.6 million makes the third largest wireless carrier in the US. A few years ago an esports org securing a sponsorship from a giant like that would be unthinkable. Yet here we are, in the year 2017, where everything is seemingly within reach.The news doesn’t exactly come out of the blue either. The recent introduction of franchising to the regions of China and North America resulted in an economic boom in the League of Legends scene, and many sponsors and investors have expressed interest in getting a slice of the esports pie. With the 2017 World Championship securing massive sponsors like Mercedes-Benz and L’Oréal, we’re likely entering the golden era of professional gaming. Of course, it would be disingenuous to credit everything to LCS franchising alone. Both TSM and Cloud9 are huge organizations with long-standing histories of competitive success over a variety of games. Sure, League of Legends might be the biggest esport, but scenes like Counter-Strike: Global Offensive, Dota2, Overwatch, and Hearthstone shouldn’t be disregarded either.In the end, anyone willing to invest in the esport industry reaches a valuable demographic of males, aged 18-44. And considering that T-Mobile is already providing a product that’s interesting to such a group, a concrete investment is the next logical step to take. Of course, not everything is sunshine and rainbows in the world of sponsorships. Major backers will likely want to see significant returns from their investments—otherwise, they simply wouldn’t bother. And this means more ads, more player involvement, and less practice time. In the past, TSM and Cloud9 have had great success balancing their competitive presence with contractual obligations. But as the number of sponsorships grows, juggling these might prove more difficult than esports orgs initially anticipated. Still, this is very much a positive development for the scene. More money equals more growth, and that means getting to witness the rapid evolution of the esports scene extend even further. And, really, what could we want more than that?Article by Daniil Volkov as posted on Real Sport 101....