2018-05-28
Sault Ste. Marie's Essar Centre to be renamed GFL Memorial Gardens
Sault Ste. Marie City Council will be asked Monday to award a 10-year naming, advertising and sponsorship agreement for the Essar Centre to GFL Environmental Inc.Brent Lamming, the city's director of community services, will recommend our pre-eminent sports and entertainment venue be renamed GFL Memorial Gardens.GFL Environmental Inc. has 140 facilities and 5,000 employees across Canada and Michigan, all headed by former Saultite Patrick Dovigi, who tended goal for the Erie Otters in the late 1990s and was drafted by the Edmonton Oilers.Canadian Business magazine estimates Dovigi's net worth at $1.08 billion, ranking him #97 on its list of Canada's richest people.Here in the Sault, a GFL team created to launch the new Essar Centre name will be headed by Chris Dovigi."GFL will actively involve the community for the reveal and will continuously strive to educate and lead the City of Sault Ste. Marie about waste and waste recycling," Lamming says in a report to Mayor Provenzano and City Council.GFL will pay the city $75,000 a year for 10 years in exchange for the naming rights, starting August 1.That compares to $130,000 received by the city annually from Essar Steel Algoma Inc. under a similar sponsorship deal.The proposed new deal has GFL giving the Essar Centre a 50 per cent discount on all waste and recycling containers.That will save the city about $3,600 each year.GFL's bid was selected over two other others by a committee comprised of Lamming, purchasing manager Tim Gowans and Tom Vair, deputy chief administrative officer for community development and enterprise services.Article by David Helwig as posted on SooToday....
2018-05-25
Vanilla® Prepaid to Support Athletic Dreams of World-Class Canadian Athletes Through New Partnership
Running, swimming and triathlon talents will be sponsored for two years  Kick-off will take place during the Caledon 18th Annual Kids of Steel TriathlonVanilla® Prepaid, the perfect gift for any occasion, has announced the sponsorship of eight Canadian high-performance athletes through a partnership with C3, the Canadian Cross-Training Club. The non-profit organization, located in Caledon, ON, provides opportunities for individuals of all athletic abilities to achieve improved health and personal fitness objectives.Vanilla Prepaid will provide C$40,000 over the two-year agreement, which will help support the athletes' costs for rigorous training, equipment, therapy and travel to competitions taking them one step closer to realizing their athletic career ambitions. During this time, the athletes will use Vanilla Visa* Prepaid Card to help pay for their training expenses."Excellence in sport takes many years to be built and proper support for it to become strong and world-class," said Barrie Shepley, coach and founder of C3. "Having spent 35 years helping young prospective Olympians, I know that the biggest hurdles have consistently been lack of funding for athletes who are in their development years," the founder of the Kids of Steel annual triathlon continued, "the seeds that are being planted in our 2018 workouts will undoubtedly generate amazing athletes in the years to come, and Vanilla Prepaid is a major reason why."The highly-motivated Vanilla Prepaid sponsored athletes are:Kira Gupta-Baltzar, 16, triathlete and swimmerTristen Jones, 17, triathlete and runnerHaley Sturrock, 17, triathlete and swimmerCassandra Dalbec, 18, runnerNicholas Lambert, 17, runnerKristen Marchant, 25, triathleteBob Knuckey, 70, triathleteThe kickoff of the partnership will take place during the 18th Annual Caledon C3 Kinetico Kids of Steel & Adult Pool Triathlon, on May 27th in Caledon. Over the years, nearly 15,000 boys and girls of all ages have participated, along with their parents, making this event a big family day."Vanilla Prepaid empowers several initiatives in Canada with the intent to foster community engagement, teamwork and innovation. The C3 partnership offers InComm the opportunity to be a small part of the amazing journey of developing young athletes, humbling our company while staying true to our values," said Felipe Papaleo, General Manager of InComm Canada....
2018-05-24
The NBA jersey sponsor patches are working
Corporate sponsors spent an estimated $1.12 billion on the NBA this season, fueled by the new sponsorship patches on team jerseys. The figure comes from IEG/ESP, which owns sponsorship.com and tracks sponsor spending and ROI on the major US sports leagues.The figure is 31% higher than the $861 million in NBA sponsor spend last season, a much bigger increase than was projected. Sponsorship spend in the big four pro leagues typically gets bigger every year, but the NBA spend grew by far more than anyone expected.The huge jump in spend was driven by the jersey patches.This is the first season that the NBA has experimented with letting teams sell real estate on their jerseys: small patches (2.5 inches by 2.5 inches) on the upper left side. So far, 21 of the 30 teams have done it. These nine teams haven’t yet: Chicago Bulls; Houston Rockets; Indiana Pacers; Memphis Grizzlies; Oklahoma City Thunder; Phoenix Suns; Portland Trailblazers; San Antonio Spurs; and Washington Wizards.The brands that have jumped in range from big, publicly traded American corporations (General Electric, Goodyear, Disney, Harley-Davidson, Western Union, eBay-owned StubHub) to private tech startups (dating app Bumble, Utah software “unicorn” Qualtrics) to one foreign company: Japanese gaming giant Rakuten (sponsor of the Golden State Warriors, of course: Silicon Valley’s sports team.)Some of the patch deals were made long before the current season started (StubHub and the 76ers were first, announcing their deal way back in May 2016) while the latest ones happened as recently as March (Bumble and the LA Clippers, and 5Miles and the Mavericks).The jersey patches only account for $137 million of this year’s total, IEG/ESP says. That’s a small chunk of the $1.12 billion, but it’s $137 million that is entirely new this season, since the patches are new. The average patch deal pays a team $6.5 million per year, and most are two-year deals.The lion’s share of the $1.12 billion comes from league-level sponsors: big blue-chip consumer brands like Anheuser-Busch InBev, American Express, Frito-Lay and Gatorade (both part of PepsiCo), Nike, and State Farm, which IEG/ESP says is the No. 1 most active NBA sponsor.“Our partners continue to activate with us at extraordinary levels and integrate into our platforms year-round,” says the NBA’s SVP of global partnerships Kerry Tatlock.While the NBA is reaping new revenue from the patch deals, the sponsors also sound happy with the experiment. GumGum Sports, which values sponsorships, estimated halfway through the season that each participating brand is getting $350 million in social media exposure from the patches, which is so much more than they’re spending that it looks like a no-brainer. (GumGum told Forbes it arrives at this figure by analyzing logo exposure in game footage that appears on social media.) The only better logo placement, GumGum says, is Nike’s full-league apparel deal, which puts the swoosh on every single jersey.In other words: the patches are likely here to stay, like it or not—by next year, it would be surprising if they aren’t on all 30 teams. And the patches are likely only the beginning.“The NBA’s foray into jersey patch advertising should serve as a wake-up call for other U.S. pro sports leagues,” says William Chipps, an editor at IEG/ESP. “The patches can drive significant revenue with zero repercussions on fan affinity.”Well, maybe not zero repercussions—there are certainly fans who simply don’t like the idea of ads on their favorite team’s jerseys. To alleviate some of that distaste, the majority of the patches match the team’s existing jersey colors (even when the official corporate logo is normally a different color) and the patches do not appear (yet) on the replica jerseys sold to fans.With the NBA teams and the sponsors both happy, the patches aren’t likely to go away. And after all, supporters argue: international soccer, Major League Soccer in the US, and Nascar athletes have all had their uniforms covered in ads for years.Article by Daniel Roberts as posted on Yahoo Finance....
2018-05-23
Genworth Canada looks to promote financial literacy amongst young Canadians
Genworth Canada is pleased to announce a sponsorship commitment of $100,000 over the next three years to The University of Waterloo School of Accounting and Finance (SAF) to support the growth and awareness of the University of Waterloo Financial Literacy Competition.The Financial Literacy Competition (FLC) developed in collaboration with Business Studies teachers within the Waterloo Region, is offered to Grade 9 and 10 students. The FLC is an exciting opportunity for secondary school teachers to engage their students to test and challenge their knowledge in personal finance, accounting and wealth management, as well as providing a solid literacy foundation to prepare them for the future."Basic financial skills are a critical building block in every person's education. Integrating financial skills development throughout the curriculum ensures that students will have the knowledge to make effective decisions throughout their lives," said James Barnett, SAF Interim Director. The Genworth Canada sponsorship will help support the extension of the FLC across Canada over the next three years in an effort to bring better understanding and awareness of the importance of financial literacy to young adults. It will also reward and recognize the top scoring students who successfully completed the FLC and assist them with financial support towards post-secondary education."Genworth is committed to promoting financial literacy amongst young Canadians. As a company that supports the health of the housing market, education is key to responsible homeownership. We need to ensure our younger generation is equipped with the knowledge to help them become financially stable into adulthood. The Financial Literacy Competition is a great catalyst to spread the information in an interesting and interactive way," said Stuart Levings, President and CEO of Genworth Canada.Two competitions are planned for this year, with the first contest launching on May 30, 2018 and the second to be scheduled later in the year.  For more details on how to participate, please visit Financial Literacy in the Classroom....
2018-05-22
Saugeen Memorial Hospital Foundation Announces EMC Power Canada Tyke Trike and Skills Circuit Children’s Rides
As the Gran Fondo Lake Huron event approaches in August, the kids are not being forgotten.EMC Power Canada has donated $1,000 as sponsor of the Tyke Trike and Skills Circuit Children's Rides which will take place at the Southampton Coliseum.Executive Director of the Saugeen Memorial Hospital Foundation, Sally Kidson says the Tyke Trike event will happen inside the Coliseum for youngsters five and under.They will have a little circuit that they will go around starting at 8:30am on August 19th.Outside the Coliseum, there will be a skills circuit for those bicylists that are 6 to 9 years of age, beginning at 9:30am.All participants in both events will receive a "goody bag" and a special medal for taking part.Kidson says she's pleased EMC Power Canada is taking on this initiative, because the company has a focus on safety and community involvement.  EMC offers services in the region which include, among other things, manufacturing, installation, inspection, auditing and maintenance for power generation and distribution in nuclear and non-nuclear applications.Senior Manager of Quality Assurance for EMC, Alexanne Pizycki, says they wanted to join Gran Fondo to take part but wanted to do more.That's how the children's events came about.Kidson says so far, the Gran Fondo has well over 235 registrations and it appears to be picking up.She says they've raised almost $35,000 from registrations and fundraising but that does not include the money donated by community groups for sponsorship of the routes.Money will go to help purchase equipment for the Southampton and Owen Sound Hospitals.The Gran Fondo Lake Huron will happen on Sunday, August 19th.It's a family-friendly bike outing where you get to choose your length of ride.More information and to register, go to granfondolakehuron.ca...
2018-05-18
Cannvas to Sponsor Medical Cannabis Week
Cannvas MedTech Inc. ("Cannvas MedTech" or the "Company"), a leading business technology company within the cannabis space, is pleased to announce its lead sponsorship role at the upcoming Medical Cannabis Week in Toronto. This inaugural event brings together the thought leaders in the Canadian medical cannabis sector and is presented by Business of Cannabis in partnership with Cannvas MedTech, WeedMD, Ample Organics, TechTO, HealthTO, SheCann, Blakes, Cassels & Graydon LLP, RNMKR PR, Salesforce, Emblem and other leading industry partners."As a new technology company developing innovative solutions to empower medical cannabis patients to take control of their healthcare experience, we jumped at the opportunity to be part of Medical Cannabis Week," said Shawn Moniz, Chief Executive Officer of Cannvas MedTech. "I look forward to introducing Cannvas MedTech and our story to an impressive lineup of Canadian industry peers who are leading the world in medical cannabis."With more than 260,000 Canadians having legal, medical access to cannabis, Medical Cannabis Week is a dedicated opportunity to engage in conversation about an alternative medicine touching a growing number of Canadians. Founded by Business of Cannabis and observed by a series of founding partners, Medical Cannabis Week seeks to expand dialogue and examine the potential for medical cannabis to deliver significant and positive patient benefits.The agenda includes: the Technology and Innovation Showcase in partnership with TechTO and HealthTO and sponsored by Cannvas MedTech; the State of Patients featuring data from SheCann and Strainprint; a 360º roundtable discussion on medical cannabis policy convened by Blakes, and much more.About Medical Cannabis WeekMedical Cannabis Week is a dedicated opportunity to engage in conversation about an alternative medicine touching a growing number of Canadians. Founded by Business of Cannabis and observed by a series of founding partners, Medical Cannabis Week will expand the dialogue and examine the potential for medical cannabis to deliver significant and positive patient benefits. The events will be hosted at locations across Toronto on May 22, 23 and 24 and all materials will be available digitally. To request an invitation or to learn more about the events, please visit medicalcannabisweek.com....
2018-05-17
12 days of festivities from August 8 to 19 - ComediHa! Fest-Québec unveils the programming of its 19th edition!
For its 19th edition, the largest francophone comedy festival in the world, the "ComediHa! Fest-Québec", in collaboration with TELUS and Loto-Québec, will bring together more than 450 artists and artisans, stars and up-and-coming talents, with a vivacious offering of all things funny. At this laugh and humor's global hub, it's through a humorous journey that combines over 20 unusual venues, two temporary festive and interactive villages inspired by the Edinburgh Fringe, and many attractions, activities, fun urban furniture, animation, a new gourmet zone "MiHa!M-Québec" and over 300 shows and hands on activities that festival-goers will be able to "See the funny side of life", indoors and outdoors. There will be so much to see, try and discover! After this festival, you will have calves of steel!"A few days ago, TELUS proudly announced a five-year commitment to ComediHa! Fest-Québec. We are privileged to be able to contribute to the success and renown of this important summer event in Quebec City. This year, we will be onsite to enhance the festival-goers experience by offering fun activities under the theme of 'Mystery'. You will certainly understand that I am going to keep from revealing more details on this for the time being," says Nadia Paquet, Director, Communications at TELUS. "TELUS is also committed to giving back to the communities where our teams live and work. Funds will be collected in stores for the Véro & Louis Foundation and the Antoine Fund, both charities supported by ComediHa! Fest-Québec.""Thanks to its long-standing partnership with ComediHa! Fest-Québec, Loto-Québec is proud to contribute to the acclaim of comedians throughout the province. By making an ever-increasing audience laugh year after year, ComediHa! Fest-Québec has established itself as a must-see comedy event. This festival perfectly illustrates the mandate of Loto-Québec's sponsorship program, which allows our clients and festival-goers to experience a whole world of entertainment," says Simon Robert, Societal Responsibility Director at Loto-Québec."The Government of Quebec and the Quebec City Tourism Board are providing $65,000 through the Tourism Industry Support Program—Regional Partnership Agreement for Tourism. This sum will allow the improvement of the festival-goers experience and a free offering of activities and urban animation for the population and tourists passing through the region. ComediHa! Fest-Québec is working to promote the destination," added Québec City Tourism director, André Roy.AN INTERACTIVE HUMORISTIC CIRCUITA new experience awaits the public of ComediHa! Fest-Québec: one and all can design their own humorous circuit by attending one, two, three or even four shows per night, while enjoying the fun outdoor facilities all around and in the temporary villages.In addition to presenting shows in the two venues of the Palais Montcalm and at the Imperial Bell, the ComediHa! Fest-Québec will set up near Grande Allée Street on Place George V and Parc de la Francophonie to offer numerous shows as well as comedic performances of all kinds in unusual venues such as big tops, a giant cube, tents, outdoor scenes, a "Ha!ngar" of containers, a school bus, animated terraces, a beer garden, etc.NEW: A FESTIVE POLE—THE "VILLAGE GEORGE V" AND THE "VILLAGE PIGEONNIER"A true attraction in itself, the festive pole of ComediHa! Fest-Québec will highlight two new sites in the Grande Allée area: the "Village George V" located on the square of the same name and the "Village Pigeonnier" at Parc de la Francophonie. These two villages make up hundreds of shows and activities of all kinds presented in many places and in animation stations. Take the opportunity to bring your girlfriend to see a comedy show, a magic show if you want, we can even find someone to get you married the next day.NEW: A Free Experiential Component—Thanks to its partners, ComediHa! Fest-Québec improves its programming and sets up an experiential component with several free shows at "Village Pigeonnier". Everyone will appreciate the various animation stations where many free shows will be front and centre, including "La remise de Diogène" by Théâtre Rude Ingénierie, "Curiosités mystiques" by Cabinet de curiosités, the "Living Jukebox" and the play "ComediHa! Dell'Arte". Also, several interactive activities such as a rock-climbing wall, a zip line, an enchanted forest and an escape game will enhance the festival-goers' experience.NEW AND SPECTACULAR: At a height of 40 feet and a distance of more than 150 feet, "LAUTREVU" tightrope walker and circus artist will offer a spectacular performance combining technical and aesthetic prowess that borrows from circus traditions. He will pass through the "Village Pigeonnier" on a daily basis to amaze the crowds that will gather around.NEW: "MiHa!M Québec"—August is corn season in Quebec! Since we like to combine fun and festive experiences, there will be a new take on the traditional corn roast: 5 à 7 and new themes and activities daily! The MiHa!M-Québec will be organized in collaboration with restauratants and chefs from Quebec City. They will also cook unique appetizers every night in the beer garden, which has been specially designed at the "Village George V" during the festival. Do not forget to keep leftovers for our starving comedians!The Big 45—The anglophone part of the ComediHa Fest-QuébecThe anglophone part of the ComediHa! Fest-Québec 2018 offers a lot of talented Canadian comedians! They will get on stage for 45 or 60 minutes of show! You will see Jess Salomon, James Mullinger, Martha Chaves, Julien Dionne, Andrew Albert, Sandra Battaglini, David Merheje and Cory Mack!BIG NAMES, EMERGING ACTS AND DISCOVERIES SERIESThe ComediHa! Galas, presented by TELUS, will unfold at Palais Montcalm, featuring Patrick Huard, Phil Roy, Jean-Michel Anctil, Véronique Cloutier, the Véronique Claveau and Mario Tessier duo and Fabien Cloutier. Each host will invite a series of distinguished guests on stage.Headliners and emerging acts will make up the majority of the festival's programming. The "ComediHa! Club Best Of" and "L'heure de pointe" shows will feature, among others, comedians such as Jean-Thomas Jobin, Denis Drolet, Maxim Martin, Cathy Gauthier, Billy Tellier, Olivier Martineau and Rosalie Vaillancourt. Several headliners are also expected on the "Shows mystère" and "Comédie dans le noir" stages, where show line-ups will be unveiled once they have started.Festival-goers will also have the opportunity to see top performers at themed shows, such as "Piment Fort", hosted by Normand Brathwaite, as well as in "Les Soirées Gladius" starring Alex Perron and Jean-François Baril who will invite us to play "Ticheur" and the "Guerre des clans". Emerging artists such as Cathleen Rouleau, Maude Landry, Franky, Alex Bisaillon, Simon Delisle, Gabrielle Caron, Matthieu Pepper, Neev, Yannick de Martino, Mike Beaudoin and Alex Roof will also participate in the festival at various shows, including "60 minutes de stand-up", the "Show XXX" and "Les p'tites vites".The Discoveries Series are numerous this year and it is with the objective of showcasing all aspects of humour that the festival will present this year a line-up of hypnosis and magic shows starring Stéphane Dumais, the Somnifrères and Vincent C. as well as an improv series with "Impro Punch Club" and the exclusive creation "Impro texto" featuring Luc Senayand Réal Bossé. Podcast fans will be happy with "On jase là...", a series of different podcasts recorded in front of a live audience. On the international scene, the "Humour du monde" program will feature acclaimed comedians from several countries of the French-speaking world.For all details: ComediHaFest.com.BUY YOUR PASS NOW!Regular Pass—The Regular Pass, giving access to more than 300 shows in 12 days, is on presale until June 30 for $35 plus tax on ComediHaFest.com and in participating Couche-Tard stores. Starting July 1st, the Regular Pass will be $50 plus tax. It is the perfect time to ask for a week off, but if you plan to see 300 shows in 12 days, ask for the other week off to get some rest.An additional 15% discount will be offered to ComediHa! members from Tuesday, May 15 to Monday, May 21—You are not already a member? Sign up at ComediHaFest.com, it's free!Reserved seating—ComediHa! Fest-Québec are general admission shows, first come first served. Festival-goers who want to make sure they have access to a specific show without being a victim of the infamous waiting line, the biggest fear of all impatient people, can book tickets online for $10 plus tax. This is accessible only to pass holders.The "Accès Gala" Pass—The "Accès Gala" Pass gives access to everything, meaning access to many of the festival's shows and a reserved seat for a Gala of your choice. The "Accès Gala" Passes are on sale starting at $64 plus tax. They are only available online at ComediHaFest.comTHANK YOU TO OUR PARTNERSComediHa! Fest-Québec is always grateful for the invaluable help of collaborating partners, TELUS and Loto-Québec, as well as partners Discount, Fairmont Le Château Frontenac, Couche-Tard, St-Hubert Rotisseries, National Bank, Radio-Canada, Canal D, Unis TV, the Canada Media Fund, Réseau de transport de la Capitale, Journal de Québec, Énergie, Rouge, the Government of Quebec, the Government of Canada, the City of Quebec, the Quebec City Tourism Board, the National Capital Commission, Marrakech du Rire, Voo Rire de Liège, Morges Sous Rire in Switzerland, Cannes' Performance d'Acteur and the ComediHa! Agency....
2018-05-16
Post Cereals Kicks-Off Major League Soccer Support
Major League Soccer fans and grocery store shoppers alike will be able to get into the game in a big way from coast-to-coast this summer.Starting in June, limited edition MLS cereal boxes can be found at grocery stores nationwide, featuring collectible Topps® MLS player trading card cut-outs.In addition, more than 20 events will be held in grocery store parking lots across the country from June through August as Post serves as the Official Cereal of Major League Soccer. The tour will also make stops during the Schwan's Cup Youth Soccer Tournament in the Twin Cities and 2018 MLS All-Star Atlanta.Activities will range from a soccer kick activity, photo and temporary tattoo stations, a plinko game for prizes and cereal sampling including Honey Bunches of Oats®, Pebbles® Cereal, Honeycomb® and OREO® O's.See the full events calendar with locations and times at the Post Cereals Facebook events page.In addition to the retail events and collectible boxes, the sponsorship will provide in-stadium and on-air brand visibility, MLS player appearances, MLS game tickets, in-store promotions and prizes."Our sponsorship program will allow fans to get closer to the game and have a lot of fun with their families this summer," said Roxanne Bernstein, Chief Marketing Officer at Post Consumer Brands. "Partnering with Major League Soccer enables us to do some really entertaining and interactive things and we can't wait for fans to get a taste of the fun."...
2018-05-15
Chelsea tread new path with £50m Hyundai sleeve sponsorship
Premier League Chelsea have scored a record £50 million, five-year sleeve sponsorship deal with Hyundai, who are reportedly doubling that paid by current sleeve sponsor Alliance Tyres.Sleeve sponsorship branding positions were opened up in the Premier League for the first time this season, with Manchester City’s three-year £25 million deal with Nexen Tire reckoned to be the highest value deal done to date.South Korean car maker Hyundai, a main sponsor or FIFA, will pretty much double that. Current sleeve sponsor Alliance Tyres – who had a one-year deal – is a subsidiary of Chelsea’s main shirt sponsors Yokohama Tyres.Chelsea have had success attracting sponsorship from Korea having had electronics manufacturer Samsung as their shirt sponsors from 2005 to 2015. Samsung gave way to Yokohama for the 2015/16 season in a five-year £200 million deal, at that time the second largest in the Premier League, behind Manchester United’s seven year £370 million Chevrolet sponsorship.Article by Paul Nicholson as posted on Inside World Football...
2018-05-14
Partnering for Good: Impacts from a Transformational 10-Year Partnership
Environmental and social issues are increasingly affecting the viability of business — and the communities and environments in which they operate. A proven way to address these issues is through partnerships in which businesses and non-profits collaborate for mutual benefit and create solutions to societal challenges.Faced with these sizable issues, it can be hard to know where to start — and to determine where the greatest value lies. Taking a page from lean innovation, start with a pilot project, to test and scale what works.The HP Canada and WWF-Canada partnership is an example of a long-term relationship between two organizations that started small. It has grown to have sustained benefits to both, while contributing to significant societal outcomes over time.This case study profiles the 10-year collaboration between HP Canada and WWF-Canada in a quest to reduce the environmental footprint of Canadian business. Both HP Canada and WWF-Canada benefitted by tapping into each other’s expertise and resources, engaging employees, building their brands, and increasing customer and public attraction and engagement to further environmental conservation and raise funds for wildlife in Canada.In the early days, the partnership was traditional and transactional. HP Canada contributed to fundraising events to help WWF-Canada collect contributions for wildlife conservation. As the years passed and trust grew, the two organizations began to collaborate on social innovations that would benefit not only the environment, but their respective organizations.A flagship program that has flourished with the partnership is called Living Planet at Work (LP@W). The organizations worked together to develop resources, tools and strategic guidance to engage worksites across Canada on environmental business practices. Companies that joined LP@W received tools and support to transition their organization towards sustainability and were given opportunities to participate in WWF-Canada’s employee engagement and fundraising campaigns.LP@W is targeted both at front-line employees who want to promote conservation at their companies (called “champions”) and at decision-makers who want to initiate large-scale change. HP Canada’s sponsorship enabled WWF-Canada to deliver the program free of charge, reducing barriers to business participation. More than 1,600 corporate champions signed up, representing over 1,300 worksites, and raised nearly $2 million for WWF-Canada’s conservation programs.The world needs more of this kind of cross-sectoral collaboration to address the myriad environmental and societal challenges ahead, enabling 10 billion people to live well on a healthy planet by 2050.Article by Coro Strandberg as posted on Sustainable Brands...