2019-07-22
FirstEnergy Extends Title Sponsorship with All-American Soap Box Derby
The All-American Soap Box Derby announced today that FirstEnergy Corp. is extending its title partnership for five years, continuing the relationship between the two Akron-based institutions that began in 2012.The extension was announced during "race week" activities surrounding the 82nd FirstEnergy All-American Soap Box Derby, with more than 400 boys and girls in Akron from throughout the United States, Canada and Japan to compete in their gravity-powered race cars for a share of $36,000 in college scholarships.  The world championship races are Saturday, July 20 at Derby Downs."FirstEnergy is proud to continue our sponsorship of a signature event that brings people from all over the world to Akron," said Charles E. Jones, FirstEnergy's president and chief executive officer.  "For more than 80 years, this organization has provided young people the opportunity to learn important design, engineering and other STEM lessons, while at the same time developing the value of teamwork and friendly competition.  By sponsoring the event, we want to help make sure this great Akron tradition continues.""FirstEnergy has been an excellent partner of the Soap Box Derby since 2012, and we are grateful and thrilled that the company is extending our relationship for another five years," said Mark Gerberich, president and chief executive officer of International Soap Box Derby. "FirstEnergy's title sponsorship enables our organization to expand Soap Box Derby programs to new communities and to more youngsters, to enhance the experience for boys and girls and their families who come to Akron for the FirstEnergy All-American Soap Box Derby and ensures our financial stability," Gerberich said.  "In addition to its financial commitment, FirstEnergy and its staff are strong supporters of our marketing and volunteer efforts."In addition to Jones and Gerberich, the sponsorship press conference included Akron Mayor Daniel Horrigan, and Cleveland Browns players who play at FirstEnergy Stadium in downtown Cleveland, including tight end Seth Devalve, rookie defensive back Tigie Sankoh and defensive tackle Daniel Ekuale. Click here to view FirstEnergy's profile....
2019-07-11
Dodge Mile-High NHRA Nationals Presented by Pennzoil Thunders Into Denver, Extends Longest Running Sponsorship in Series
Dodge//SRT brand extends FCA US mark as longest running sponsorship in NHRA and one of longest in all of motorsportsDodge//SRT and Mopar will reveal special graphics wrap on Matt Hagan's Funny Car at NHRA press conference on July 18 at iconic Bandimere Speedway near DenverMopar Big Block Party Presented by Pennzoil returns on July 18 for 18th year as "Official Starter" of Dodge Mile-High NHRA Nationals Presented by Pennzoil"Angry Bee" looking to sting again with Leah Pritchett targeting second consecutive Denver win in Mopar Dodge1320 Top Fuel dragsterHagan and Pritchett will connect with Mopar Career Automotive Program (CAP) service technician students during race weekend as part of "Assemble Your Future" InitiativeThree hours of eliminations coverage will air live on national FOX Network on Sunday, July 21The Dodge Mile-High NHRA Nationals Presented by Pennzoil, the longest continuous running sponsorship in NHRA and one of the longest in all of motorsports, is rumbling back to Bandimere Speedway near Denver on July 19-21. The 2019 edition marks the 31st year of FCA US event sponsorship, a partnership that spans four decades. "NHRA offers the perfect stage to connect with the performance and race enthusiasts who power our brand," said Tim Kuniskis, Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. "Together with our friends at Mopar and Pennzoil, we continue to deepen our commitment to the sport because there's no better arena to showcase what Dodge//SRT represents on both the street and strip." Later this year, Dodge//SRT will also return as title sponsor of the NHRA Dodge HEMI® Challenge at the historic NHRA U.S. Nationals. The brand will also take over title sponsorship duties at the Dodge NHRA Nationals Presented by Pennzoil, the penultimate event of the NHRA season, scheduled for October 31 - November 3, 2019, at The Strip at Las Vegas Motor Speedway.The action-packed weekend at Bandimere Speedway in Morrison, Colorado, will commence with the reveal of special new graphics on Matt Hagan's Mopar Dodge Charger SRT Hellcat Funny Car during the NHRA pre-race press conference on Thursday, July 18. The 18th annual Mopar Big Block Party Presented by Pennzoil, scheduled for Thursday night in downtown Golden, Colorado, will kick enthusiasts into high gear at the free-admission fan event.At the track, fans will also have the chance to visit the Dodge//SRT and Mopar displays on Manufacturers Midway and to test their skills on Dodge Challenger SRT Demon race simulators. Education will also be the focus during the weekend, with more than 30 students from the Mopar Career Automotive Program (CAP) participating in the "Assemble Your Future" initiative.18th Annual Mopar Big Block Party Presented by PennzoilThe 18th annual Mopar Big Block Party Presented by Pennzoil will return to help rev up the Dodge Mile-High NHRA Nationals Powered by Pennzoil. Scheduled for Thursday, July 18 from 6 p.m. to 10 p.m. in downtown Golden, Colorado, the event will include an autograph signing with Dodge//SRT Mopar NHRA stars, including Matt Hagan, Leah Pritchett, Jack Beckman, Tommy Johnson Jr., Cruz Pedregon and Jim Campbell.The free-admission fan event will also feature Dodge//SRT Mopar drag cars on display. Renowned gearhead and TV/radio personality Willie B. will serve as the MC for the evening along with his co-host, automotive celebrity and podcast star Jeff Allen, and tunes will be provided all night courtesy of the Steve Thomas Band. Attendees can grab seat time in Demon race simulators and Pennzoil virtual simulators, purchase merchandise, including the commemorative Block Party T-shirt, and choose from a variety of food and drink stations. FCA US vehicles will be on display in the Larry H. Miller Chrysler Jeep® Dodge Ram area and fans can also sign-up for the chance to win $70,000 toward the purchase of any new FCA vehicle.Enthusiasts can share their Block Party love on social media by using #MoparBP19 or #MoParty. For more information, visit www.Mopar.com and scroll to the blog section of the site.Higher Education at 300 mph: Mopar CAP Students to Visit Bandimere SpeedwayFor the second time in 2019, the Mopar CAP program will host students at an NHRA event as part of the "Assemble Your Future" initiative. Through a partnership with Pennzoil, students from Arapahoe Community College, Lincoln Tech and WyoTech colleges will have the opportunity to visit with Hagan and Pritchett, tour the DSR pit areas and interact with Denver and Wyoming-area FCA US dealership representatives.The Denver stop will be the second of four visits by the Mopar CAP "Assemble Your Future" initiative at NHRA national events in 2019, with the Mopar Express Lane NHRA Nationals Presented by Pennzoil near Reading, Pennsylvania, in September up next.For more information on the Mopar CAP program, visit  www.MoparCap.com. Hagan and Pritchett Power Up Dodge//SRT Mopar Teams in DenverMopar Dodge Charger SRT Hellcat NHRA Funny Car driver Matt Hagan and Mopar Dodge Top Fuel pilot Leah Pritchettwill spearhead a formidable squad of Don Schumacher Racing (DSR) drivers battling for wins at the Dodge Mile-High NHRA Nationals Presented by Pennzoil.Hagan debuted the Dodge Charger SRT Hellcat Funny Car body last year in Denver. Earlier this year, he became the first driver to claim victory in the new body with a win at the NHRA Arizona Nationals near Phoenix. The 2011 and 2014 Funny Car world champion, coming off a recent victory at the NHRA New England Nationals, is chasing his first triumph on "Thunder Mountain."Pritchett returns looking to continue her Mile-High magic. Last July, she topped the field in qualifying before rocketing her Mopar Dodge 1320 "Angry Bee" Top Fuel dragster to her first Denver victory. Pritchett carried the 1320 colors on her dragster after helping to reveal the drag-oriented, street-legal 2019 Dodge Challenger R/T Scat Pack 1320 production vehicle, and she will again carry the "Angry Bee" logo this year.Hagan and Pritchett's DSR teammates Jack Beckman and Ron Capps also return as previous winners of the event. Beckman will chase his fourth career triumph at Bandimere racing the Infinite Hero Foundation Dodge Charger SRT Hellcat Funny Car, while Capps eyes a second Denver win in his Mopar-powered Dodge Charger SRT Hellcat. Tommy Johnson Jr. will also chase the Funny Car Wally trophy out of the DSR camp.Event Info: Dodge Mile-High NHRA Nationals Presented by PennzoilThe Dodge Mile-High NHRA Nationals Presented by Pennzoil is scheduled for July 19-21 at Bandimere Speedway, with qualifying Friday and Saturday, and elimination rounds on Sunday. Qualifying coverage will air live on FOX Sports 1 (FS1) from 7 p.m. to 8:30 p.m. ET and during a special one-hour qualifying recap show on Saturday, July 20 from 10 – 11 p.m.Three hours of eliminations coverage will air live on the national FOX Network starting at 3 p.m. ET on Sunday, July 21.Click here to view Dodge's profile....
2019-07-11
Wix and FaZe Clan Launch Global Partnership
Wix Becomes Official Partner of the World's Biggest Esports OrganizationWix.com Ltd. (Nasdaq: WIX) and FaZe Clan, the largest, most followed esports and entertainment organization, announced today a global partnership, which sees Wix become FaZe Clan's official website development and design partner for the esports juggernaut.Together, Wix and FaZe Clan will create exciting opportunities for fans through integrated social and digital content. Wix branding will also be featured on the official FaZe Clan team shirt, and will serve as an official supporter of FaZe Clan's Professional Fortnite team.The partnership officially kicks off with the release of the official Fortnite Team website:FaZe Clan Fortnite: https://www.fortnite.fazeclan.com/"Esports is wildly popular, with a growing and enthusiastic audience, and we are always looking for the best places to connect with current and future customers," said Omer Shai, CMO at Wix. "We have pursued sports marketing partnerships for many years as we feel that this is a great way to build our brand. The partnership with FaZe Clan marks our first esports sponsorship and we believe it is a perfect fit. Plus, the opportunity to create dynamic content for FaZe Clan's brand and their millions of fans is exactly the kind of engagement we love.""We look for partners that understand our vibrant communities and the esport audience," said Erik Anderson, Head of Esports at FaZe Clan, "Wix has all of the elements of energy, style and speed that our players embrace and are symbolic of the FaZe Clan brand. Together, with Wix, we're committed to creating content we know our fans will love."With the FaZe Clan partnership, Wix adds esports to its global roster of sports branding and team partnerships.Click here to view Wix's profile....
2019-07-11
Ignite International Brands Announced as Gold Sponsor at the Europe CBD Expo 2019 in London, UK
Ignite International Brands, Ltd. (CSE: BILZ) ("Ignite") is pleased to announce that it will be a leading sponsor at the Europe CBD Expo 2019 in London, United Kingdom on July 12 and 13 at the ExCel Center. In addition to show sponsorship, Ignite will have a booth at the expo where both retailers and consumers alike can visit, learn more about the Ignite product line, as well as provide an opportunity to build relationships with key distributors.Housam Nasr, Chief Operations Officer for the Europe CBD Expo stated,  "We are delighted to have teamed up with Ignite and looking forward to them joining us as an exhibitor and gold sponsor to Europe CBD Expo 2019. The UK has been keeping a very close eye on their movements from across the Atlantic and we are excited that our visitors will be the first to get their hands on Ignite's CBD range."The Europe CBD Expo follows the official launch of Ignite products in the United Kingdom.Click here to view Ignite International Brands' profile....
2019-07-10
Bumble scores big on exposure from the Kawhi Leonard and Paul George signings
According to @ApexMarketing, as of 11am EST on July 6th, @bumble has received $3,404,009 in equivalent ad value from photos posted of Kawhi and PG wearing a Clippers uniform. Click here to view the Bumble profile...
2019-07-09
Vega Signs Its First Major Athlete Sponsorship Deal with Professional Basketball Player and Plant-Based Athlete JaVale McGee
McGee Credits Plant-Based Nutrition for Aiding Performance that led to two NBA ChampionshipsVega®, the leader in plant-based nutrition, is excited to announce a first-ever sponsorship deal with professional basketball player and plant-based athlete, JaVale McGee – the first time the Canadian-based brand has signed a major league professional athlete.McGee, a long-time Vega user, transitioned to a plant-based diet three years ago after realizing that his former nutrition program was negatively impacting his overall performance in training and in competition.  Today, the two-time World Champion attributes his shift to a 100% plant-based diet for significant improvement in his game – and credits Vega Sport® as the fuel that supports his performance goals."Vega has been my go-to nutrition since I made the transition to a plant-based diet in 2016", says JaVale McGee. "Following a plant-based diet has led to an enormous improvement in my performance as an athlete. It's literally been a game-changer. I'm excited to finally partner with a brand that has played such a pivotal role in my journey over the past few years."As athletes look beyond training to gain a competitive edge within their sport, more are trying plant-based nutrition to aid performance and recovery. Vega's partnership with McGee comes on the heels of securing NSF Certified for Sport® certification across the Vega Sport® line, reaffirming the brand's position as a leader and innovator in the sport nutrition category."JaVale is an athlete, at the top of his game and truly embodies what Vega represents", says Samantha Taylor, VP of Marketing at Vega. "He has been a pioneer within his sport, blazing a trail for an increasing number of athletes who have witnessed the benefits of a plant-based diet and are following his lead. We receive countless athlete sponsorship requests, but this partnership was such a natural fit for us, given JaVale's passion for Vega and influence driving the plant-based nutrition message across the NBA. We're thrilled to welcome him to the Vega family".As Vega continues to innovate and expand the Vega Sport® line to meet the demands of athletes, both professional and recreational, the team is thrilled to leverage McGee's expertise to support this.Click here to view Vega's profile....
2019-07-09
There's A New Captain Taking The Field: Captain Morgan Partners With Major League Soccer
#1 Spiced Rum Brand Promises There's More Fun to Be Had by Committing to Soccer Fans Through 2022; Will Also Sponsor Several Individual ClubsContinuing what has already been a huge summer for soccer, Captain Morgan announces that it's signed with Major League Soccer (MLS) to become the league's official spiced rum and exclusive spirits partner through 2022. The Captain's message to soccer fans is clear: there's more fun to be had. The new deal names Captain Morgan as an official sponsor of MLS All-Star – taking place in just a few weeks in Orlando – Campeones Cup (August 14) and MLS Cup (November 10).The rum brand also becomes an official sponsor of the following clubs: Chicago Fire Soccer Club, D.C. United, New York City FC, Philadelphia Union and Seattle Sounders FC. With Captain Morgan as a fellow supporter, fans of these five teams can expect even more fun during the season. Additionally, fans of legal drinking age will soon be able to purchase custom labeled bottles of Captain Morgan Original Spiced Rum featuring official team colors and crests to be enjoyed responsibly with their fellow supporters."From New York to Seattle to Los Angeles, everything about Major League Soccer, its intensely passionate fanbase, the atmosphere at each match, and the exciting growth of the sport in the U.S. mirrors the energy that Captain Morgan stands for," said Christina Choi, DIAGEO Senior Vice President, Rum, Gin & Tequila. "Our goal is to reward that dedicated fanbase, and the crews that get together to support their clubs each and every week, with the fun only Captain can bring because we know there is more fun to be had. We'll kick off the fun later this month when we're on the ground at All-Star Week in Orlando, and we can't wait to see the fan fervor firsthand."Just like any fan would want from new teammates, there's already an exciting chemistry between Captain Morgan and MLS. For years, both have stood for infectious fun, for the crews of legal drinking age that get together to take in a match or celebrate good times with a cocktail – supporters nationwide should know there's even more to come with Captain Morgan on their team. MLS is a league on the rise with incredible growth expected in the coming years, including future expansion teams in Nashville, Miami and Austin. Soccer has tripled in popularity in the last decade and is tied for second most popular to watch among all spectator sports.*"For so many years, soccer has been billed as the sport of the future in the U.S.," said Ed Pilkington, CMO, Diageo North America. "With every new soccer-specific stadium that opens, every new attendance record set and every major milestone that Major League Soccer surpasses, I'm confident that it's not quite as much of a distant future as we once thought. At Captain Morgan, we are proud to partner with Major League Soccer and look forward to all that we'll accomplish together.""We are pleased to welcome Captain Morgan to our roster of partners," said Carter Ladd, Major League Soccer SVP of Business Development. "Captain Morgan believes in the future of MLS and is committed to joining us in our ongoing efforts to elevate soccer's popularity to even higher levels in North America. We look forward to working with Captain Morgan to authentically engage fans in fun and innovative ways for many years to come." Beginning this month, fans will also see several national TV commercials from Captain Morgan celebrating the new partnership, as well as digital content from @CaptainMorganUSA on Instagram and @CaptainMorganUS on Twitter. Additionally, out-of-home ads will be live in select cities around the country. Whether you're taking in a match at the stadium or watching it from the pub with friends, always enjoy Captain Morgan responsibly. Captain's orders!Click here to view Diageo North America's profile....
2019-07-08
Regina's largest ever chess tournaments draw national competitors
"Five, 10 years ago, there was no such thing as a chess tournament in Saskatchewan, or if they existed no one knew of them."In an effort to put Saskatchewan back on the map for chess players across Canada, the Queen City Chess Club is hosting two of the nation’s largest chess tournaments over the next two weeks.An estimated 185 youth ages eight to 18 from across Canada arrived at the Travelodge in Regina on Saturday for the opening ceremony of the Canadian Youth Chess Championship’s (CYCC) — the largest youth chess tournament in the country.The tournament will run until July 10, followed by the prestigious Canadian Open from July 12 to 18, which boasts $15,000 in prizes.“It’s pretty big. It’s a lot for us. We’ve held tournaments in the past, we’ve organized lots, but they’re mostly local … This is by far the biggest thing we’ve ever done,” said Queen City Chess Club president Tom Boshoff.These tournaments are usually held in bigger cities, Boshoff noted, but this year the club wanted to host the event to bring more awareness to chess in Saskatchewan.“Five, 10 years ago, there was no such thing as a chess tournament in Saskatchewan, or if they existed no one knew of them,” he said. “We’ve at least pushed chess in Saskatchewan further.”With sponsorship from the Regina Hotel Association and the Travelodge’s willingness to host the event, the Queen City Chess Club was able to turn this dream into a reality.Now that the time has come and competitors have arrived in the city, Boshoff has just one wish.“I just want everything to run smoothly and have the place not burn down,” he said with a laugh.All of the competitors at CYCC had to qualify in other tournaments to attend. Top three finishers in each of the 12 age and gender categories at this competition will receive a sponsorship to attend the World Youth Chess Championship, held in India for the older categories and in China for the younger categories.Regina’s 10-year-old Alan Li said he is feeling “a little nervous” about the competition here, but with five years of playing chess and a number of large tournaments under his belt, he said he already knows exactly what to expect.“It really tests your brain for strategies and stuff, and the more you do it, you see more ways to get tactics and stuff.”Avram Tcherni, a member of the Queen City Chess Club, will be competing in the Canadian Open and is also volunteering at CYCC. He started playing chess at age four and has now competed across Canada in 12 different national tournaments.The challenge and the strategy is what attracts him to the game, but it is the camaraderie between competitors — especially in Saskatchewan — that keeps him involved in the chess community.Tcherni also hopes to see interest in the game grow, particularly in youth.“There’s a common misconception that you have to be smart to play chess,” he said. “I’ve heard this from a grandmaster before, that you don’t have to be smart to play chess, but chess can make you smart.”As part of the Canadian Open, Russian grandmaster Alexander Cherniaev will give a lecture on historical chess player H. N. Pillsbury on July 16 at 10 a.m. He will also play 30 games of chess against different people at the same time. This event is open to the public, with a $10 admission.Article by Lynn Giesbrecht as posted on the Regina Leader-Post.Click here to view the Regina Hotel Association profile....
2019-07-08
Budweiser Becomes First Official Beer Sponsor of the National Women's Soccer League
The end of this year's World Cup marks a new beginning as Budweiser becomes the first official beer sponsor of the National Women's Soccer League (NWSL). The multi-year partnership is built on Budweiser's commitment to continue supporting women's soccer, not just every four years but on a year-round basis."Budweiser has supported the U.S. Women's National team for three decades," said Monica Rustgi, Vice President of Marketing for Budweiser. "But we realize there is so much more Budweiser can do. Becoming the official beer sponsor of the NWSL is our way of not just supporting the U.S. Women's Team once every four years, but also supporting women's soccer every single day."The deal makes Budweiser one of the biggest sponsors of the NWSL, with naming rights to the playoffs, the championship, the MVP trophy, and a newly created "Most Valuable Supporter" award for the league's biggest fan. Budweiser will activate the sponsorship locally, with support of the teams and stadiums. And Budweiser's commitment will not stop at the end of the NWSL season. An innovative off-season program will give NWSL players immersive training on the business side of sports from Budweiser executives."We are thrilled to embark on a long-term partnership with Budweiser," said Amanda Duffy, President of the National Women's Soccer League. "Budweiser's support is significant and will amplify the visibility and influence of the league, our players and avid supporters. This collective goal to advance women's soccer in the United States will only further propel the efforts of NWSL, as we look to bring the passion for World Cup play back home to league games.""As a player, you always strive and hope for long term commitments from sponsors to support and grow the game," said Brandi Chastain, U.S. soccer legend. "Budweiser's sponsorship of the NWSL shows that they aren't just a champion of women's soccer abroad, but that they are invested in the further development of the sport in their own backyard."For more information on Budweiser's partnership with the NWSL, visit Budweiser.com and follow Budweiser on Twitter, Instagram and Facebook.Click here to view Budweiser's profile....
2019-07-04
The Canadian Urological Association enters into exclusive sponsorship agreement with TD
The Toronto-Dominion Bank ("TD") and the Canadian Urological Association (CUA) today announced an agreement with TD to become the exclusive financial service sponsor of the CUA. In 2018, TD launched the TD Wealth Management for Health Care Practitioners service which is a TD Wealth management program supported by a team of dedicated senior private bankers, specialized investment managers, financial planners and commercial lending specialists who provide tailored advice and planning for a range of services, including: banking, borrowing, giving, incorporation, retirement, tax, trust and estate, and wealth building needs."We chose TD as our financial manager and as a partner more than 15 years ago after an extensive review of many advisors, because of their sterling reputation and shared values of client focus and careful stewardship," said Dr. Gerald Brock, Professor, Department of Surgery, Division of Urology, at St. Joseph's Health Centre and Immediate Past-President of the CUA. "At the CUA, as a not-for-profit organization, we use our resources to develop programs that help educate patients and physicians alike. Knowing that we can count on their sound financial advice and guidance, even during times of significant market volatility, has allowed us to expand our offerings, improving urological care in Canada.""Over the past year, TD Wealth has built a strong team dedicated to providing health care practitioners with tailored advice to help them meet their financial goals, both professionally and personally," says Dave Kelly, TD Senior Vice President and Head of Private Wealth Management & Financial Planning at TD Wealth. "We understand medical and health care professionals have unique financial needs, and it can benefit those professionals and their families to work with a specialized team of banking, investment, commercial banking and wealth advisory services to help achieve their financial and life goals."The TD Wealth Management for Health Care Practitioners service has launched in 15 markets across Canada with 22 dedicated Senior Private Bankers that serve the unique needs of health care practitioners. For more information, visit www.TD.com/healthcare.TD Wealth represents the products and services offered by TD Waterhouse Canada Inc., TD Waterhouse Private Investment Counsel Inc., TD Wealth Private Banking (offered by The Toronto-Dominion Bank) and TD Wealth Private Trust (offered by The Canada Trust Company).Click here to view TD Bank's profile....