2019-10-01
National 4-H Council and Bayer Extend Science Matters Partnership to Build Future Leaders in Agri-Science
In order to help accelerate the skills needed to secure the future of food and agriculture, National 4-H Council and Bayer have announced a multi-million, multi-year commitment to expand the reach and impact of the Science Matters initiative.Leveraging Bayer's more than 150 years of scientific innovations and 4-H's century of hands-on learning, Science Matters will reach more than a million young people over the next five years with the tools and support they need to deepen their understanding of agri-science topics."Bayer is proud to partner with 4-H to help invest in the future of agriculture and the bright young people who will make a difference in our industry and world," said Lisa Safarian, North American President of the Crop Science Division of Bayer and National 4-H Council Trustee. "Today's youth have a tremendous opportunity to make a positive impact on our world through agriculture. I look forward to seeing what new ideas will come from the youth leaders inspired by the Science Matters program."Not only will today's youth play a critical role in future ag innovation, they also will be tasked with applying critical thinking and problem-solving skills to address real-world challenges facing the agriculture industry. The Science Matters program is designed to help build a diverse talent pipeline to grow the next generation of entrepreneurs and leaders in agriculture."Since 2017, Science Matters has gone beyond textbook learning to bring science to life for diverse youth across rural, suburban and urban communities," said Jennifer Sirangelo, President and CEO, National 4-H Council. "This collaboration with Bayer, a leader in the ag industry, gives even more young people the opportunity to experience STEM and agri-science, giving them the skills to innovate and create a sustainable future."Science Matters includes sponsorship of 4-H National Youth Science Day (4-H NYSD), the premier national rallying program for 4-H STEM. Bayer's support will enable the 2019 4-H NYSD Game Changers curriculum to reach and impact diverse youth who otherwise would have limited access to STEM exploration opportunities. Game Changers uses physical activity and puzzles to teach kids important CS concepts and problem-solving skills, creating real-world connections between computer science and civic engagement, healthy living and agriculture. In addition, the Science Matters initiative will award grants to seven land-grant universities to implement the 4-H Ag Innovators Experience (AIE) which drives youth awareness of, and interest in, agriculture innovation and agriculture careers. In 2020, youth throughout the country will be exploring the importance of ecosystem services and their role in securing a sustainable food supply.Bayer will also sponsor and provide scholarships for youth to attend the National Youth Summit on Agri-Science in Washington, D.C. Attendees will learn about modern agriculture, careers in agriculture and gain more than 30 hours of hands-on learning and problem-solving experience. And Bayer's continued sponsorship of the 4-H Youth in Action Award will add yet another dimension to Science Matters.Click here to view Bayer's profile....
2019-10-01
888casino Extends Sponsorship With the New York Jets for the 2019-20 NFL Season
One of the world's leading online gaming companies continues to expand U.S. presence by announcing renewed agreement with NFL team888, one of the world's most popular online gaming companies and solutions providers, has announced it has extended its sponsorship deal with the New York Jets of the National Football League, for the 2019-2020 season, following its successful inaugural partnership last year.The deal continues to be the first and only partnership of its kind between a pure digital gaming company and an NFL team. As part of the deal, 888casino branding will be on display across the 82,000-plus capacity MetLife Stadium, including the 'red-zone' feature, for all eight regular season Jets home games. 888casino promotions will also be spread online across the team's website and social channels, and broadcast over 98.7 ESPN during radio coverage of the Jets games. The deal will enable the company to utilize New York Jets branding in its different sites and apps in New Jersey. The sponsorship which will be executed throughout the 2019 New York Jets' football season, offers additional cooperation efforts throughout the season."The extension of the deal between the New York Jets and 888casino for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community," said Yaniv Sherman, Head of Group Commercial Development. "The continuation of the partnership marks another milestone for 888casino in the US, as we continue to pioneer betting operations through this sponsorship agreement, our second consecutive with an NFL team!""We are proud to continue this partnership with 888casino in the gaming space allowing us to further engage and provide experiences for our fans in the mobile and digital world," said Ian Lasher, New York Jets' Senior Vice President of Corporate Partnerships.The deal is one of many exciting developments for the company in the US market, following the launch of its new online casino platform in New Jersey in July. The platform represents 888casino's most exciting product development of recent years in which it offers players a fast, intuitive and more personalized customer experience. This marks a new era for online gaming in the United States. 888casino's customers in New Jersey are now able to enjoy a unique portfolio of casino games, poker tournaments and sports betting markets from a single login and bankroll.Since launching its proprietary technology in Nevada, Delaware and New Jersey in 2013, 888casino has developed a growing reputation amongst customers for delivering a cutting-edge online gaming experience, and the continuation of its partnership with the New York Jets confirms 888's guarantee of an excellent online gaming experience.The company already has a unique position across the three regulated states for online gaming. The extension of the deal will continue to strengthen and expand the brand across the US market. This will aid their growth strategy to become a leading operator in the developing and potentially significant US online gaming market."Click here to view 888Casino's profile....
2019-10-01
Hyundai Hope On Wheels Announces Its Annual Run-4-Hope 5K/10K Run-Walk Celebrating Pediatric Cancer Awareness Month Campaign
Hyundai Hope On Wheels® (HHOW), a 501(c)(3) non-profit organization, will host its annual Run-4-Hope 5K/10K family fun-run on Sunday, September 29th at the Fountain Valley Sports Complex, Fountain Valley, CA. This event is held in support of National Childhood Cancer Awareness month and marks the final stop of a month's long series of activities dedicated to bringing awareness to pediatric cancer. Hyundai Hope On Wheels will award $13.2 million to 52 new research grants for pediatric cancer during the month of September alone. This brings total giving to over $160 million in lifetime giving by the organization to pediatric cancer research since 1998.Proceeds from the 2019 Hyundai Hope On Wheels Run-4-Hope 5K-10K, will benefit the Hyundai Cancer Institute at Children's Hospital of Orange County (CHOC). These funds will support efforts in developing innovative research and patient care programs at CHOC. Ms. Amanda Salas, multi-media personality, Los Angeles area journalist and cancer survivor, will serve as this year's Grand Marshall. Hyundai Hope On Wheels national youth ambassadors Elizabeth Blair (age 13 of Phoenix, AZ) and Carter Gates (age 14 of Colorado Springs, CO) will join the event, along with child cancer survivors from across Orange County."The 2019 pediatric cancer awareness campaign with Hyundai Hope On Wheels delivers on our decades-long commitment to supporting the most promising childhood cancer research throughout the nation," says Bob Nouri, Hyundai Hope On Wheels Board Member, and dealer principal at Huntington Beach Hyundai. "As a Hyundai dealer, our mission is to help children fight cancer and to bring increased awareness to the cause. It is with the endearing support from communities like Orange County and working together, that we are able to support this work."The campaign theme for 2019 is "Every Handprint Tells A Story." Every 36 minutes a child is diagnosed with pediatric cancer impacting 15,000 new, young lives each year. Childhood cancer remains the leading disease-related cause of death among children. When a child is fighting pediatric cancer, they often miss so many milestones of childhood - the first day of school, a birthday party with friends, a bike ride in the park, a musical recital, or a vacation with family. HHOW recognizes the significance of creating memories that last a lifetime and more importantly, helping children overcome their illness to continue making more of them. There are many handprints in the fight to find a cure. The Run-4-Hope 5K-10K run-walk is a way that everyone in the community can play a part."Hyundai is a company that is committed to making the lives of families better," says Jose Munoz, President and CEO, Hyundai Motor North America. "When a child is diagnosed with pediatric cancer, it affects the entire family and his/her extended community. To us this is much more than a marketing campaign, but rather a part of our core-brand values – the care and wellbeing of our neighbors.  We are extremely proud to be a partner in the fight to find more cures for pediatric cancer."Registration is now open at https://hyundaihopeonwheels.org/run-for-hope/. Sponsorship opportunities are also available for vendors and fund-raising race-walk teams.For more information about Hyundai Hope On Wheels, visit www.hyundaihopeonwheels.org/. You can also follow us on Facebook, Twitter or Instagram at facebook.com/HyundaiHopeOnWheels, twitter.com/HopeOnWheels or Instagram.com/HyundaiHopeOnWheels. Click here to view Hyundai's profile....
2019-09-30
BDO CANADA SUPPORTS WOMEN’S EQUITY IN VENTURE CAPITAL WITH NEW SPONSORSHIP
BDO Canada LLP (BDO) has confirmed a new sponsorship relationship with female-founded investment platform The51. The sponsorship is to support mobilizing capital towards other female-founded companies. After appointing their first Chief Diversity Equity and Inclusion Officer in 2018, the Canadian professional services firm is looking to make meaningful strides towards equality in the male-dominated financial services industry.“BDO is committed to supporting women in professional development. Forming a partnership with The51 helps to level opportunities for all women,” says Chief Inclusion and Diversity Officer Patricia Gonsalves.After appointing Ms. Gonsalves to the post of CIDO in January 2018, this new relationship with The51 demonstrates continued vigilance towards BDO Canada’s initiative to equalize opportunities. The strategic sponsorship was cemented by a shared commitment to women’s wealth equality.  Founded by Canadian female powerhouses Judy Fairburn, Shelley Kuipers and Alice Reimer, The51 is a private sector-driven movement to create economic value by unlocking women’s capital to drive wealth creation for investors and entrepreneurs. The51 platform hopes to drive a new economic wave of female-powered capital based in Canada, as part of a movement they and others are calling Financial Feminism.“We established The51 to actively drive wealth creation for women. We’re not about virtue-signaling or feel-good projects,” says The51 co-founder Shelley Kuipers. “We’re acting on what we all know to be true–which is that over 51% of the global population is being underserved. This is a commercial opportunity with profound social impact and having a partner like BDO who shares our vision is key to our movement’s success.”BDO is proud to promote firm-wide equality. In recognition of the deep value women bring to the table, the firm is constantly integrating initiatives for equal opportunity into all aspects of the organization. Investing in a meaningful relationship with The51 is further reinforcement of the firm’s values.Click here to view BDO's profile....
2019-09-25
With Olympics Looming, Sponsors Jumping Aboard World Surf League
Surfing will make its debut at the Olympics in 2020. With the sport’s global coming out party in Tokyo less than a year away, corporate sponsors are climbing aboard the World Surf League. Coming into 2019, WSL already had global sponsors such as Anheuser-Busch and Jeep. With the Olympics on the horizon, the league signed an array of new ad partners this year, including Harley Davidson, Boost Mobile, Red Bull, BFGoodrich and the New York State Division of Tourism.Harley-Davidson, for example, became the official motorcycle of WSL. “From Wheels to Waves, it’s about what we ride,” declared the motorcycle giant in a video announcing the partnership. “Who we are comes alive — on the ride.”Boost Mobile title sponsored the league’s opening event in Australia. General Manager Jason Haynes praised WSL’s decision to pay male and female surfers equal prize money.  “The gender equity policy changes in surfing are important, they matter to our customers, competitors and the community at large,” Haynes said in a statement.  Meanwhile, the WSL’s current TV and digital media deals with FOX Sports and Facebook expire after this year. WSL Chief Marketing Officer Pri Shumate confirmed she’s looking “across the board” at current and potential media partners.“We have had incredible success with both Facebook and Fox. Facebook has expanded our audience in the digital universe in a huge way. Obviously, our linear audience has grown as well through Fox. Both of those have been incredible partnerships for us.”The WSL hopes the Olympic spotlight can do for surfing what the Olympic rings did for snowboarding at the 1998 Olympics.The two youthful sports have a lot in common. Like surfing, snowboarding was regarded as an outlaw sport back in the 1990’s. The traditional alpine sports establishment looked down their nose at snowboarders, even banning them from many ski resorts.That all changed when snowboarding made its Olympic debut in Nagano, Japan in 1998. Fans loved the fearless, high-flying athletes and rock ‘n roll atmosphere. When budding superstar Shaun White won the halfpipe gold medal at the Torino Olympics in 2006, snowboarding went global. In the WSL’s ideal world, surfing would boast the same crossover appeal.“Imagine the next Shaun White is a surfer? That’s the level of opportunity we feel we have,” noted Shumate. “And how amazing would it be if the next Shaun White were a female surfer? We have so many good storylines going into the Olympics.”Among the intriguing young athletes poised for possible stardom: 17-year old Caroline Marks, the youngest female to ever compete in a WSL event. The Florida teenager stormed past three-time world champion Carissa Moore and seven-time champ Stephanie Gilmore to capture the Boost Mobile Pro event in Australia this year. Marks claimed the $100,000 first place prize as the WSL made good on its pledge to pay male and female pros equal prize money. The surf world is also waiting to see whether 47-year old Kelly Slater will qualify for the Olympics. The 11-time world champion’s quest for gold would give NBC Sports a compelling storyline, particularly with middle-aged TV viewers who love watching the Olympics.   “We think our No. 1 job with the Olympics is to elevate our athletes. Because our athletes are going to be the ones that make the bridge between the Olympics and the World Surf League,” said Shumate, who previously directed marketing for Nike’s global running business.The oceans are inherently unpredictable. So WSL is not going to waste time obsessing about the surf conditions in Japan. During a test event in July, surfers were greeted by small waves, heavy fog and a sea turtle laying its eggs on the beach. Shumate would be the first to admit Japan’s not a surf mecca compared to Southern California, the North Shore of Hawaii or the Gold Coast of Australia. But the show must go on.“People are worried: ‘Are the waves going to be good?’ Well, I’m less interested in whether the waves are going to be good. These athletes are going to go in there – and they’re going to rip,” she said. “If we tell their stories right leading up to the Games, people are really going to fall in love with what the sport is. Which is very much about variability. And the unknown.”Article by Michael McCarthy as posted on Front Office Sports.Click here to view Harley Davidson's profile.Click here to view Boost Mobile's profile.Click here to view Red Bull's profile.Click here to view BF Goodrich's profile.Click here to view New York State Division of Tourism's profile....
2019-09-24
Emergen-C® announces Montreal's very own Hockey Superstar, Phillip Danault as Brand Ambassador
Emergen-C has announced its partnership with Montreal Canadiens' star Phillip Danault. This homegrown hockey star is "thrilled" to partner with Emergen-C as the brand that has been a staple in his hockey bag to help support his health while balancing all of life's responsibilities on and off the ice!As a high-performance athlete, and long-time fan of the brand, Danault was the perfect choice for Emergen-C. "Coming off the ice you can feel depleted. Having Emergen-C in my bag, helps me get the boost of vitamins and electrolytes my body needs, all at the same time!"Phillip is excited about this new role as Ambassador and shares "I'm looking forward to sharing my personal experience using Emergen-C, not just during the cold season, but all year round."For the rest of Canada, athletes or not, The Emergen-C Core powders are the perfect sidekick for your busy, on -the-go schedule. Packed with 7 B Vitamins and electrolytes, it's never been easier to support your wellness goals.With the cold and flu season fast approaching, Emergen-C Immune+ powders provide that extra boost of Vitamin D to help ensure Canadians are getting their daily recommended allowance, even when the sun isn't shining. Emergen-C Immune+ may also help prevent colds in those experiencing physical stress and can help provide a reduction in the duration and severity of cold symptoms.*When he's not on the ice, Danault is busy making sure everyone in his family stays healthy and with a new baby at home, it's important to keep his immunity optimized. "As soon as I feel a cold coming or prior to the cold and flu season, I reach for Emergen-C Immune+ to help support my immune system and get a boost of Vitamin C*, plus it tastes great !" As the summer draws to a close, Emergen-C wants Canadians to continue feeling their best year round. Stay on top of your wellness, by including Emergen-C Core Powders and Immune+ Powders as part of your healthy, active lifestyle.Click here to view Emergen-C's profile....
2019-09-24
Ostendio Becomes Gold Sponsor of Loudoun Stampede
Ostendio Inc., a leading provider of cybersecurity and information management software, today announced it has become a Gold Sponsor of Loudoun Stampede, the official supporters club of Loudoun United soccer team. Based at Segra Field, Leesburg, VA, Loudoun United FC plays in the USL Championship and is the first professional soccer team to be based in Loudoun County. Loudoun United FC (LUFC) was founded in 2018 as the reserve team of D.C. United and the recently formed Loudoun Stampede is the growing official supporters club of LUFC."We are excited to be sponsoring Loudoun Stampede and happy to be expanding our involvement in the community where many of our employees live and our customers are based," said Grant Elliott, Ostendio CEO. "As well as helping customers with their security and compliance programs, we also value community involvement and this sponsorship of Loudoun Stampede helps to achieve that goal.""Loudoun Stampede is pleased to partner with innovative companies, like Ostendio, who share our dedication to supporting the local community and our love of soccer," said Doug Rogers, President, Loudoun Stampede. "With this sponsorship we will be able to increase our community outreach program and raise awareness of this great sport."Ostendio's sponsorship will support Loudoun Stampede and the work it does in the local community with charitable donations, events and sponsorships. For example, September is Childhood Cancer Awareness month and Loudoun Stampede is currently teaming up with Team Mathias (https://www.teammathias.org/) and Max Cure Foundation (https://www.maxcurefoundation.org/) to help raise awareness of childhood cancer.Ostendio is proud to have joined Pledge 1%, where we commit to give 1% of our product, profit, time and equity to causes that meet this commitment. In addition to direct donations, we provide our MyVCM risk management platform at a reduced price or free of charge to qualifying non-profits. Ostendio also gives employees paid time off to volunteer.Click here to view Ostendio's profile....
2019-09-24
Slinky Partners with Rube Goldberg On Classroom Program
Thousands of Students to Use Slinky in Machine Contest Designed to Promote STEM LearningAlex Brands, Inc. today announced that Slinky® will head to thousands of classrooms across the country this fall as an official sponsor of the 2019-2020 Rube Goldberg™ Machine Contest. The partnership between Slinky and Rube Goldberg marries two iconic heritage brands – both invented by engineers and both designed to inspire kids of all ages to learn about STEM, creativity and problem solving while, of course, having fun.Beginning next month, thousands of elementary, middle and high school students across the country will use Slinky in designing their Rube Goldberg Machines (RGM). Teams compete in three different divisions - Apprentice (ages 8-11), Division I (ages 11-14), and Division II (ages 14-18) - and each must design and build a unique RGM that completes the same "simple" task -- and incorporates a Slinky as a transfer of energy step somewhere in the machine. The task for RGMC 2020 is "TURN OFF A LIGHT".  Slinky, a RGMC National Task Sponsor, will be part of the judging algorithm for this year's competition and an award will be given at Finals to the team that has creatively achieved the "Best Use of Slinky" in its machine. The winning team in each division will be announced in April 2020."Slinky celebrates a tradition of timeless entertainment and is an unassuming product that can be used in ingenious ways. And, everyone knows it's Slinky!," said Laurie Conway, vice president of marketing, Alex Brands. "Aligning with an organization with a similar focus and roots in engineering seemed like the perfect way to kick off Slinky's 75th anniversary in 2020.""A Rube Goldberg machine is a crazy chain-reaction contraption that accomplishes a simple task in the most overly complicated and funniest way possible," says Jennifer George, Legacy Director at RGI and granddaughter of Rube Goldberg. "Slinky is a perfect partner for us and opens up a world of possibilities for creative transfers of energy in the design of each machine. We couldn't be more excited to see the imaginative ways that students use Slinky in this year's competition."Invented by Richard and Betty James, the quintessential Slinky toy has been an icon of classic fun for decades. Through the years, kids, parents and grandparents alike have enjoyed the mesmerizing and magical toy full of motion, invoked by the original walking spring toy.In 2000, Slinky was inducted into the Toy Hall of Fame and TIME Magazine named it as one of the All-Time 100 Greatest Toys. Looking ahead to 2020, Slinky will have even more to celebrate with its 75th Anniversary and new product introductions.Rube Goldberg was a Pulitzer Prize winning cartoonist who is best known for his hilariously complex invention cartoons. For more information on the man and his machines, visit RubeGoldberg.com.To sign up for the Rube Goldberg 2020 Machine Contest, students can go to https://www.rubegoldberg.com/contests/ and use #RGMC2020 on social media. For more information on Slinky visit AlexBrands.com or follow us on Facebook and Instagram.Click here to view Alex Brands' profile....
2019-09-24
Texas A&M Announces Campus+ Partnerships With Aggieland Credit Union And Wells Fargo
Complementing its ongoing commitment to provide best-in-class services for more than 77,000 students, faculty and staff, Texas A&M University today announced two fully integrated Campus+ partnerships with Aggieland Credit Union and Wells Fargo.The partnerships start immediately and allow for both financial institutions to have a deep engagement across campus, as well as within athletics, for the next 10 years. Wells Fargo and Aggieland Credit Union commit to bringing exceptional comprehensive services to campus, in addition to dedicating more than $300,000 to student scholarships and designating additional resources to on-campus financial literacy programs, according to Texas A&M officials.Texas A&M Vice President for Brand Development Shane Hinckley said it is critical for the university to continue securing services that help students, faculty and staff with everyday needs.“Partnerships like this, with the magnitude of involvement by Aggieland Credit Union and Wells Fargo, help enhance our ongoing commitment to bring zero or low-fee banking options to our campus community,” Hinckley said. “We are also excited about additional resources that can be added to our existing financial literacy programs to help students, faculty and staff. People can expect to see more integrated services through these Texas A&M-driven Campus+ partnerships.”Notably, Aggieland Credit Union has been serving Aggies since 1985 when it was originally chartered as Texas Aggie Federal Credit Union to serve full-time students and members of The Association of Former Students. The credit union now formally aligns with Texas A&M University for the first time to assume the designation as its Official Credit Union Partner. As part of its brand-new campus-wide partnership, members can take advantage of a co-branded debit card, the option to open a low-to no-fee checking or savings account, and with no minimum balance for either type of account.For Texas A&M and Wells Fargo, its longtime Official Banking Partner, this new campus-wide partnership marks the beginning of a new era and elevated relationship between the two brands. The Aggies and Wells Fargo share a deep history together as the two have aligned for three decades inclusive of a co-branded debit card and on-campus visibility, Hinckley said.Campus+ is a dedicated team inside Learfield IMG College, a longtime partner of the university that works closely with the Aggies on many levels. The Campus+ team collaborated with senior campus leadership to curate the integrated partnerships with Aggieland Credit Union and Wells Fargo.Aggieland Credit Union President and CEO Howard Baker said the partnership with Texas A&M aligns with their mission to support and engage Aggies where they study, work and live.“Founded by Aggies to serve Aggies, Aggieland Credit Union is absolutely thrilled to be the Official Credit Union of Texas A&M University,” Baker said. “The credit union’s passion and commitment to financial literacy, cooperative credit union principals, and best interests of Aggies and Texas A&M, as well as our members throughout Texas, are well-served by this partnership.”Aggieland Credit Union also has a strong passion of supporting financial literacy, by offering free financial education to community partners, school districts and business partnerships throughout Texas. With the Texas A&M partnership, the credit union will be able to offer tailored education to incoming and current students to keep their finances on track while in school and help prepare them for life after education. Too, the partnership will ensure that faculty and staff are not only prepared for unexpected expenses, but also for retirement.Wells Fargo Region Bank President David O’Neil expressed the bank’s excitement to continue providing all Aggies with the banking options, tools and resources they need to help them meet their individual financial goals.“We take pride in offering our customers the convenient Aggie Bucks Unlimited Debit Card and the financial services they want, when, where and how they want it — from our best-in-class Wells Fargo Mobile app to our on-campus ATMs and Bryan-College Station branches,” O’Neil said. “It’s an honor for us to serve the Aggie community through this partnership that will allow us to provide Aggies with additional financial education programs, using our Hands on Banking program, and help students locate potential scholarships using our TFS Scholarship online resource. We look forward to building a collaborative relationship with Texas A&M that will not only impact the school, but the local community.”Learfield IMG College Chief Revenue Officer Andy Rawlings said these partnerships are key to helping the campus community.“It’s a privilege for us to represent Texas A&M University not only through our Campus+ business but on many levels, and we value these longtime relationships,” Rawlings said. “Without question, this university has a campus community that is incredibly special and a brand that continues to soar. Wells Fargo and Aggieland Credit Union certainly recognize this and will have significant engagement with those who call Texas A&M home. We look forward to working with them to maximize their new affinity with the Aggies.”Click hear to view Wells Fargo's profile.Click here to view Aggieland Credit Union's profile....
2019-09-23
The Boston Beer Company And NHL Announce Multiyear U.S. Partnership Making Truly Hard Seltzer The Official Hard Seltzer Of The NHL
The Boston Beer Company and the National Hockey League (NHL®) today announced a new multiyear U.S. partnership, naming Truly Hard Seltzer the official hard seltzer of the NHL. Launching at the start of the 2019-20 NHL regular season, the new five-year agreement marks the first national sports league partnership for The Boston Beer Company and Truly Hard Seltzer.Throughout the NHL regular season, Stanley Cup® Playoffs and Stanley Cup Final, Truly Hard Seltzer will receive exposure to NHL fans in numerous ways, including the opportunity to try new flavors as they are released. In addition, Truly Hard Seltzer will be a part of unforgettable fan experiences as the title sponsor of the Truly Hard Seltzer NHL® PreGame fan festival at the 2020 Bridgestone NHL Winter Classic® at Cotton Bowl® Stadium and the 2020 NHL Stadium Series™ at U.S. Air Force Academy's Falcon Stadium.Since its outset, the hard seltzer category has grown exponentially while sales of Truly Hard Seltzer tripled in volume in 2018 and have nearly tripled again in 2019. Now hockey fans and consumers across the country can add Truly to their menu of options to enjoy from puck drop to the final buzzer and beyond."As the official hard seltzer of the NHL, we're offering the best-tasting hard seltzer to the greatest sports fans out there," said Dave Burwick, CEO of The Boston Beer Company, maker of Truly Hard Seltzer.  "As a category leader, we're seeing record demand for Truly year-round, not just during the summer months.  Many NHL fans are already Truly drinkers and that's why this partnership is a natural fit heading into fall. NHL fans can cheer on their favorite team with a refreshing Truly in hand at a game or watching from home or a bar with friends.""As the beer category continues to evolve, we're thrilled to become the first national sports league partner of The Boston Beer Company," said Keith Wachtel, NHL Chief Business Officer and Executive Vice President. "With a thriving business across multiple categories, they are an ideal partner to engage with our avid fan base. We're excited to develop fun and unique activations across their portfolio of brands."Fans can expect to see the Truly Hard Seltzer brand on a variety of NHL Media platforms, including NHL.com, NHL Social™ and NHL Network™. Truly will receive exposure during broadcasts of NHL tentpole events and throughout the Stanley Cup Playoffs.In addition to Truly Hard Seltzer, The Boston Beer Company is also the home of Samuel Adams beer, Angry Orchard hard cider and Twisted Tea hard iced tea, and Dogfish Head beer, giving more opportunities to appeal to and engage the NHL's fanbase. NHL, the NHL Shield, Stanley Cup and the word mark NHL Winter Classic are registered trademarks and NHL Stadium Series, NHL Social and NHL Network are trademarks of the National Hockey League.  © NHL 2019.  All Rights Reserved.Click here to view Truly Hard Seltzer's profile....