2019-10-07
Empire Company and its family of grocers - Sobeys, IGA, Safeway, Farm Boy, Foodland, FreshCo, Thrifty Foods and Rachelle Béry - sign historic Olympic sponsorship becoming first-ever Official Grocer of Team Canada
Grocer also inks exclusive partnership with Canada's National Women's Hockey TeamEmpire Company today announced its partnership with the Canadian Olympic Committee, proudly making its family of brands the first-ever Official Grocer of Team Canada. Empire's soon to be launched world class e-commerce platform, Voilà by Sobeys, is also proud to be the Official Online Grocer of Team Canada."No sporting event brings the country together like the Olympics. It's the highest honour for Empire to support our athletes, who come from every corner of Canada for the love of sport and country," said Michael Medline, President & CEO, Empire Company Limited. "Today, we stand alongside Canadian athletes to help them achieve their dreams on the world stage. The qualities inherent to great athletes – passion, a drive for excellence, a love for community and country – are the qualities our grocery stores strive for every day."Empire's partnership with the Canadian Olympic Committee marks the first time a national grocer has become a part of the Canadian Olympic family. Healthy food and nutrition will be a key area of focus for the partnership. The Company's marketing campaign will be unveiled in early 2020."The eyes of our nation are on Team Canada for two weeks every two years, but a lifetime of training and dedication go into the moments we celebrate as a nation. We want to be there to support our athletes 365 days a year, and our partnership will deliver against that vision," added Medline."The Canadian Olympic Committee is extremely excited to announce Empire Company as the first-ever Official Grocer of Team Canada," said Canadian Olympic Committee Chief Executive Officer and Secretary General, David Shoemaker. "As a proud Canadian company, Empire has been committed to supporting hundreds of communities over the past 113 years to celebrate the natural connection between family, food and sport. This partnership signifies our joint promise to provide that same commitment to our athletes and broader sport community coast to coast to coast."Empire today also unveiled a pivotal partnership with Hockey Canada, a sport partner of the Canadian Olympic Committee. In its efforts to raise awareness around female participation in Sport in Canada, Empire will be the exclusive partner of the Canadian National Women's Hockey Team. Sobeys will support and celebrate the team leading up to and on the Olympic stage, as well as at the 2020 IIHF Women's World Championship held in Sobeys' home province of Nova Scotia."Canada's National Women's Hockey team is one of Canada's most beloved sports teams," said Sandra Sanderson, Senior Vice-President of Marketing, Sobeys Inc. "Cheering them on at home and abroad as they continue to reach for gold will give us many opportunities to celebrate alongside Canadian families. Through our Hockey Canada partnership, we will create excitement and engagement around women's hockey and inspire the next generation of young women who love the game.""We are proud to be partnering with Sobeys to ensure that our National Women's Hockey Team athletes have the support they need to compete at the highest level and also working together to tell stories that will bring Canadians closer to the game they love," added Mike Ross, chief business development officer for Hockey Canada.Click here to view Empire's profile....
2019-10-07
PPG And National Hockey League Extend Exclusive Paint Partnership
PPG and the National Hockey League (NHL) recently announced a three-year extension of their partnership, with PPG continuing its status as the Official Paint of the NHL in the U.S. and Canada. Financial details and terms were not disclosed.In addition, all official game pucks in the 2019-2020 NHL season will include a color-changing thermochromic coating. Developed closely with PPG suppliers LCR Hallcrest and QCR Solutions Corporation, the advanced coatings change from purple to clear when a puck’s temperature is above freezing, providing a visual indication to officials that the puck should be replaced.“We’re proud to continue combining the power of the NHL with PPG and its well-known consumer paint brands, including PPG PAINTS, DULUX paint, SICO paint, GLIDDEN paint and OLYMPIC stains,” said Bryan Iams, PPG vice president, corporate and government affairs. “Through the extended partnership, PPG will continue to identify ways to integrate its game-changing technologies into hockey and continue to build upon our partnerships with the NHL.”“We are excited to extend our partnership with PPG, a leader in the paint industry and committed NHL partner that activates across many levels of our game,” said Evin Dobson, NHL group vice president, partnership marketing. “Integrating thermochromic coating pucks in all NHL games is a testament to PPG, LCR and QCR’s innovative technology.”The renewed three-year deal will continue to enable PPG to promote its partnership on PPG paint product packaging, on point-of-purchase displays, in contests and promotions, and through social media and digital marketing in the U.S. and Canada. The company also will participate in an NHL Legacy project through the COLORFUL COMMUNITIES initiative, PPG’s signature community engagement program that aims to enhance, protect and beautify important community assets where the company operates. PPG will continue to have a presence at NHL premier events, such as the 2020 Bridgestone NHL Winter Classic.Since becoming the Official Paint of the NHL, PPG has integrated its innovative paints and coatings into the game of hockey. In October 2017, the brand announced its PPG ENVIROCRON Extreme Protection coating may be used on NHL goal posts. The proprietary powder coating technology provides outstanding cold chip resistance for the most challenging automotive underbody end-uses and is now used to protect hockey goals of the NHL.In addition to its relationship with the NHL, PPG holds the naming rights for Pittsburgh’s multipurpose arena “PPG PAINTS Arena,” home of the Pittsburgh Penguins. PPG is also the official paint supplier of the Pittsburgh Penguins. Financial terms for the 20-year agreement that began in 2016 were not disclosed.Click here to view PPG's profile....
2019-10-04
Sun Life is proud title sponsor of the Toronto Raptors Training Camp in Québec City
Sun Life is proud to be title sponsor of the first Raptors Training Camp hosted in the province of Quebec. The Camp has brought #WeTheNorth excitement to Québec City this week as the 2019 NBA Champions prepare for the coming season. Basketball fans from throughout the province are anticipated to attend the Intra-Squad game on October 3, 2019."We're proud to be the official sponsor of the Raptors Training Camp, particularly after their incredible championship season," said Jacques Goulet, President, Sun Life Canada. "Sun Life has been on this exciting journey with the Raptors for six seasons leading up to their historic Championship. Our relationship is built on our mutual passion for basketball and helping to promote healthy, active lifestyles in our communities."Sun Life's partnership with the Raptors began during the 2014 Raptors season in an effort to encourage healthy lifestyles among young people. In 2017, Sun Life expanded its relationship with the Raptors as the team's first jersey patch sponsor.    The partnership also includes the collaboration between Sun Life, the Toronto Raptors, the NBA and Boys and Girls Clubs of Canada to run Sun Life's Dunk for Diabetes program. Dunk for Diabetes is an innovative program that promotes healthy habits through basketball-inspired fitness challenges and nutrition education, combined with motivation from Raptors players and Sun Life advisors. Sun Life has played an instrumental role in raising extensive awareness about the prevention of type 2 diabetes through Dunk for Diabetes."We see first-hand the passion our employees and Clients feel from coast to coast for the Raptors. We have a rich history in Quebec. Its fitting that we are sponsoring the team's first visit to Quebec City," said Milos Vranesevic, Senior Vice President & Global Chief Marketing Officer, Sun Life. Since 2012, Sun Life has committed over $25 million globally to support diabetes awareness, prevention, care and research initiatives. This includes a donation to the Montreal Heart Institute Foundation in 2018 to create the Diabetes Prevention Support Clinic. Sun Life's role in supporting diabetes research goes back to 1925 when the company gave $25,000, a sizable donation at the time, to the Banting Research Foundation to fund diabetes and insulin related research.Click here to view Sun Life's profile....
2019-10-03
CGSA and Syngenta Canada Inc. Announce Gold Sponsorship
The Canadian Golf Superintendents Association and Syngenta Canada Inc.  are pleased to announce that Syngenta has become a Gold Sponsor of the association and will continue to be the Exclusive Sponsor of the Education Program at The Canadian 2020 Golf Course Management Conference (CGCMC) in Ottawa, Ontario. As part of this agreement, Syngenta will also host the 2019 Fall Field Day Awards Dinner at Cabot Resort in October.“We are thrilled that Syngenta is expanding its long-time partnership with the CGSA,” said Greg Austin, CGSA President. “Together, we will ensure the Education Program continues to provide delegates with the country’s top education topics. We thank Syngenta for continuing our partnership which will enable CGSA to provide the Canadian golf management industry with enhanced programs and sessions.”“The CGSA plays such a huge role in the betterment of superintendents all across the country, and we feel very honoured to have been a strategic partner for so long. We look forward to the continued partnership with the CGSA to assist in the personal development of all superintendents,” said Dale Kobelsky, Head, Professional Solutions-Canada, Syngenta Canada Inc.The CGCMC will be held in Ottawa, Ontario, from March 2 – March 5, 2020 and will feature high level education sessions that offer a 2020 Vision to stimulate those in the turf management profession. The education program will focus on business and leadership topics and high-level turf subjects. The CGCMC also offers Canada’s largest golf management trade show, hosted in a unique setting with excellent networking and social activities.Click here to view Syngenta's profile....
2019-10-03
HOCKEY CANADA AND BFL CANADA ANNOUNCE PARTNERSHIP SUPPORTING WOMEN’S HOCKEY
New five-year deal to benefit women’s hockey from the grassroots to national teamsHockey Canada has introduced BFL CANADA as a new international marketing partner, a five-year agreement through 2024 that will focus on growth and development opportunities for female players and coaches.BFL CANADA, a long-time supporter of women’s hockey, will become the title sponsor of training, evaluation and selection camps for Canada’s National Women’s Team, Canada’s National Women’s Development Team and Canada’s National Women’s Under-18 Team. The camps serve as a key component for the coaching staff as it looks to identify and develop the players who will compete on the international stage.“In sports as in business, surpassing yourself, being disciplined and working as part of a team are essential values,” said Barry F. Lorenzetti, president and CEO of BFL CANADA. “All athletes from beginners to Olympic champions have one thing in common – passion. BFL CANADA wants to be part of this journey by funding these initiatives and encouraging others to join us. Today, the future of women’s hockey is a little brighter.”“We are proud to welcome BFL CANADA to our family of corporate partners and look forward to collaborating to encourage participation in sport through grassroots programming and coaching opportunities,” said Scott Smith, president and chief operating officer with Hockey Canada. “With its on-going support of the Hockey Canada Foundation, this partnership will be beneficial to females in hockey and have a positive impact on both players and coaches given our mutual goal to promote and inspire females in sport.”BFL CANADA also announced a new initiative to recognize women in coaching. As title sponsor of the Female Coaches of the Year program, BFL CANADA will recognize two female coaches, one high performance and one grassroots/community, from each province and the northern territories and will select from among them a national winner in each category to acknowledge and celebrate their contributions to the game.“We are very fortunate to have our alumnae return to our program and coach the next generation of players starting at the under-18 level,” said Gina Kingsbury, director of women’s national teams with Hockey Canada. “We take pride in providing resources and mentorship opportunities in order for them to coach and inspire females to play and compete at the highest level.”BFL CANADA will also support female grassroots hockey as the presenting sponsor of the IIHF World Girls’ Hockey Weekend, Oct. 4-6, as well as the IIHF Global Girls’ Game next February. BFL CANADA will also be a partner of the IIHF Women’s World Championship through 2024, starting in Halifax and Truro, N.S., in 2020.Click here to view BFL Canada's profile....
2019-10-03
Fearless Voices on snapd.com
Snapd Vaughan added 10 new photos to the album: Fearless Voices - The Inspirational Speaker Series North of Toron — at Dave & Buster's (120 Interchange Way, Vaughan, Ontario).February 28 · Fearless Voices, an Inspirational Speaker Series North of Toronto, held another successful event recently at the Dave & Busters location in Vaughan. Co-Founders Sandro Parisotto & John Ribeiro were both in attendance as were a number of other guest speakers including two budding, new and very young entrepreneurs Fatima and Amna Sultan of “Two Sisters on a Mission.” The events are billed as an opportunity that brings together “the people of York Region (for) inspiration, enlightenment and fun through shared stories that inspire, empower and motivate.” Sandro, a professional speaker and artist and John, a professional speaker and author have together formed a group that invites anyone interested in sharing their story to apply to Fearless Voices and their Collectively Speaking group....
2019-10-03
Moores Clothing for Men Partners With the National Hockey League
Custom Jacket Linings Available to Hockey Fans Coinciding with Start of 2019-20 NHL SeasonMoores Clothing for Men today announced a multiyear partnership with the National Hockey League (NHL®), marking its first partnership with the professional sports league. To coincide with the start of the 2019-20 NHL season on October 2, hockey fans will be able to customize their suits, sport coats, formal jackets and vests with linings from their favorite NHL teams by visiting any Moores store across Canada.“Canadians are dedicated NHL fans and it is an honour for our brand to partner with the league to give fans another outlet to express their support for their favourite team, now through tailored clothing,” said Richard Bull, Moores VP of Merchandising. “This is the beginning of a continued relationship between Moores and the NHL, and reflects our long-term investment in creating personalized products and services for our customers.”NHL Group Vice President of Consumer Products Licensing James Haskins added, “Moores is widely regarded for delivering innovation in custom clothing. We are thrilled to partner with Moores to offer a wide variety of high-quality products that will enable our most passionate fans to celebrate their favorite teams with NHL custom suits.”The digitally printed linings for suits and sport coats will include styles featuring NHL team logos through the Joseph Abboud, JOE Joseph Abboud and Awearness Kenneth Cole custom clothing programs. Customers can order custom clothing in-store and select their fabric, fit, and unique details, including the new NHL-themed linings.This November, in support of Hockey Fights Cancer™ – the joint initiative between the National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA) – Moores will offer Hockey Fights Cancer™-themed linings to coincide with the 21st edition of the annual month long campaign.Click here to view Moore's profile....
2019-10-02
Stanley Black & Decker Celebrates Second Annual Maker Month
Maker Month activities aim to raise awareness of the skills gap and inspire the next generation of makers to build careers in engineering and manufacturingStanley Black & Decker (NYSE: SWK) kicked off its second annual Maker Month, a celebration of the makers and creators shaping the world around us. Throughout the month of October, the company encourages students, parents, educators and makers of all ages to participate in activities and challenges that spark curiosity and build excitement for the power of making.Today there are 10 million manufacturing jobs around the world that remain unfilled due to the skills gap. As a global manufacturing leader, Stanley Black & Decker is committed to ensuring its workers, as well as those in surrounding communities, can gain the right skills and secure sustainable careers."We're excited to once again celebrate Maker Month and inspire our employees and the next generation of innovators," said Stanley Black & Decker President and CEO Jim Loree. "Maker Month demonstrates our commitment to empower makers, a critical component of our corporate social responsibility strategy and a testament to the purpose of our company to be for those who make the world."The second annual Maker Month builds momentum from last year's inaugural celebration, when the company engaged more than 17,000 students and 3,000 schools from more than 40 countries through STEAM projects. For 2019, Stanley Black & Decker seeks to inspire 45,000 creators and makers through Maker Month initiatives as part of its goal to empower 10 million people by 2030.Challenges, Scholarships and ProjectsAs part of its partnership with Discovery Education, the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms, Stanley Black & Decker invites aspiring makers in the U.S. to participate in the Making for Good Challenge. During the challenge, teams of two-four students can submit their best ideas for product designs that achieve a social good. The top team will receive $15,000 and a virtual mentorship from Stanley Black & Decker. For rules and regulations, visit Innovation-Gen.com.Additionally, the DEWALT Trades Scholarship program will award five students with a $10,000 scholarship to pursue secondary or post-secondary education at a trade school, vocational school or career center in the U.S. Starting October 21 students can submit an application and a video sharing why they entered the trade of their choice.There will also be several opportunities for aspiring makers to learn more about careers in manufacturing:October 4: Stanley Black & Decker will participate in National Manufacturing Day at their various locations across the globe, introducing students and educators to modern manufacturing through tours, panel discussions and facility activities.October 10: Students, teachers and parents can tune in for Discovery Education's virtual Day of Learning for a full day of online content, including career profiles and career connection resources by following @DiscoveryEd on Twitter.October 23: Stanley Black & Decker will sponsor Global Maker Day, an all-day live, online event featuring guest makers discussing projects, learning spaces, coding, 3D design and other topics. To learn more and register for the event, visit: https://www.globalmakerday.com/.Throughout the month, Stanley Black & Decker employees around the world will partner with local schools and organizations to lend their time and skills to lead Maker Month activities.Maker Month is just one example of Stanley Black & Decker's global initiatives to empower makers, which include Makerspace collaboration initiatives with universities and other organizations, global apprenticeship programs, sponsorship of WorldSkills International, the Manufactory 4.0 initiative and the STANLEY+Techstars Additive Manufacturing Accelerator program.Stanley Black & Decker's overarching Corporate Social Responsibility (CSR) strategy focuses the company's efforts on three key pillars: empowering makers, innovating with purpose and creating a more sustainable world.For additional resources on maker activities and STEAM curriculum, click here.Click here to view Stanley Black & Decker's profile....
2019-10-02
New LG Outdoor Screen Brings Superior Fan Experience to Maple Leaf Square
LG Electronics Canada and Maple Leaf Sports and Entertainment celebrate new three-year partnershipLG Electronics Canada (LG), Maple Leaf Sports and Entertainment (MLSE) and Scotiabank unveiled a new outdoor LED video screen at Maple Leaf Square. Ready for the Maple Leafs and Raptors season-openers in Toronto sports, the new LED screen is 62 feet by 35 feet, a full 37 per cent larger than the old screen, which will give Toronto sports fans a superior viewing experience.With a shared mindset of elevating every game for fans, the installation of the new screen marks the start of a renewed partnership between LG and MLSE, which makes LG the exclusive Consumer Electronics Partner of the Toronto Maple Leafs and Toronto Raptors."LG has been a trusted MLSE partner for 10 years and has helped us provide an exceptional experience to our fans through their products," said Jeff Deline, Chief Revenue Officer at MLSE "With the installation of the new LG outdoor screen our fans' outdoor viewing experience at Maple Leaf Square will continue to be one of the best places to watch the game."The LG LED screen consists of 1,269 modules housed in 168 cabinets which makes up the single screen. Each cabinet is equipped with an IP-66 rating to ensure the highest level of protection and performance in any weather, and each module features a premium-tier chipset that provides rich, saturated colours and a high level of brightness to ensure quality display even in direct sunlight."The Leafs and Raptors fans are passionate, and the atmosphere they create is unlike anything else in the city. They deserve the best possible experience when cheering on their teams at Scotiabank Arena" said Jaeseung Kim, president, and CEO at LG Electronics Canada. "We are excited to bring the fans this new viewing experience and build on the energy that comes from watching games at Maple Leaf Square."    Fans can expect to see the new LG outdoor screen in action to open the NHL season on October 2 for the first Toronto Maple Leafs home game of the 2019/2020 season. The screen at Maple Leaf Square is the first of many state-of-the-art LG outdoor LED installations taking place in Canada.The installation of the new LG outdoor LED screen is part of the reimagination of Maple Leaf Square, which takes place over the next few years and brings technological and infrastructure innovations to create a world-class fan experience inside and outside the arena. As the exclusive Consumer Electronics Partner, LG will help power a new fan experience through the latest sign and display innovations at Scotiabank Arena.Click here to view LG's profile....
2019-10-01
888casino Extends Sponsorship With the New York Jets for the 2019-20 NFL Season
One of the world's leading online gaming companies continues to expand U.S. presence by announcing renewed agreement with NFL team888, one of the world's most popular online gaming companies and solutions providers, has announced it has extended its sponsorship deal with the New York Jets of the National Football League, for the 2019-2020 season, following its successful inaugural partnership last year.The deal continues to be the first and only partnership of its kind between a pure digital gaming company and an NFL team. As part of the deal, 888casino branding will be on display across the 82,000-plus capacity MetLife Stadium, including the 'red-zone' feature, for all eight regular season Jets home games. 888casino promotions will also be spread online across the team's website and social channels, and broadcast over 98.7 ESPN during radio coverage of the Jets games. The deal will enable the company to utilize New York Jets branding in its different sites and apps in New Jersey. The sponsorship which will be executed throughout the 2019 New York Jets' football season, offers additional cooperation efforts throughout the season."The extension of the deal between the New York Jets and 888casino for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community," said Yaniv Sherman, Head of Group Commercial Development. "The continuation of the partnership marks another milestone for 888casino in the US, as we continue to pioneer betting operations through this sponsorship agreement, our second consecutive with an NFL team!""We are proud to continue this partnership with 888casino in the gaming space allowing us to further engage and provide experiences for our fans in the mobile and digital world," said Ian Lasher, New York Jets' Senior Vice President of Corporate Partnerships.The deal is one of many exciting developments for the company in the US market, following the launch of its new online casino platform in New Jersey in July. The platform represents 888casino's most exciting product development of recent years in which it offers players a fast, intuitive and more personalized customer experience. This marks a new era for online gaming in the United States. 888casino's customers in New Jersey are now able to enjoy a unique portfolio of casino games, poker tournaments and sports betting markets from a single login and bankroll.Since launching its proprietary technology in Nevada, Delaware and New Jersey in 2013, 888casino has developed a growing reputation amongst customers for delivering a cutting-edge online gaming experience, and the continuation of its partnership with the New York Jets confirms 888's guarantee of an excellent online gaming experience.The company already has a unique position across the three regulated states for online gaming. The extension of the deal will continue to strengthen and expand the brand across the US market. This will aid their growth strategy to become a leading operator in the developing and potentially significant US online gaming market."Click here to view 888Casino's profile....