2019-07-31
NEC looks to build brand awareness with MLB in-stadium signage deal
NEC has signed a sponsorship agreement with Major League Baseball’s Los Angeles Angels for the 2019 season that will see the company have in-stadium signage behind home plate during games at Angel Stadium.The company noted in its announcement that the goal of the sponsorship is to increase exposure among stadium audiences and television viewers throughout the United States, Japan, and other countries. NEC’s biometrics and AI solutions promote safety and security in a wide range of industries around the world.The Los Angeles Angels play in the second largest television media market in the United States and Angel Stadium attracts more than 3 million spectators annually, among the highest attendance numbers in Major League Baseball.The Tokyo 2020 games will feature NEC biometric access controlfor athletes, event staff, and media and the global technology integrator is also providing the biometric technology for the curb to gate boarding system at Narita International Airport and for Star Alliance frequent flyers.Frost & Sullivan named NEC the 2019 Asia Pacific Biometrics Company of the Year in May.Article by Stephen Mayhew as posted on Biometric Update.Click here to view NEC's profile....
2019-07-30
Insurance Office of America Renews Official Sponsorship of LPGA Tour's Diamond Resorts Tournament of Champions
Insurance Office of America co-founder John Ritenour announced today the renewal of official sponsorship of the LPGA Tour's Diamond Resorts Tournament of Champions. The event is the LPGA Tour's season opener and brings one of the strongest fields to compete in central Florida.The second annual Diamond Resorts Tournament of Champions™ Presented by Insurance Office of America event will be held Jan. 15-19, 2020 and is slated to return to Tranquilo Golf Club at Four Seasons Resort Orlando."We're pleased to partner again with Diamond Resorts and to sponsor the LPGA Tour's Diamond Resorts Tournament of Champions. We look forward to continuing our support of these promising young professional women players as well as seeing the growth of this event," said John Ritenour, co-founder of IOA. "This is a very special event where you get to witness incredible play by both players and amateurs. The level of competition along with camaraderie, fun, and support for the players and the game aligns with IOA perfectly."  Only LPGA winners from the 2018 and 2019 seasons qualify to play in the tournament alongside a roster of invited sports and entertainment celebrities, including MVPs, Cy Young Awards winners, All-Stars and television actors. The LPGA champions will play 72 holes of stroke play with no cut and compete for $1.2 million in official prize money, while the celebrities compete utilizing a Modified Stableford format for their own $500,000 purse. Click here to view the Insurance Office of America's profile....
2019-07-30
Music Canada To Sponsor Inaugural Music Hall of Fame Ceremony
The Canadian Academy of Recording Arts and Sciences (CARAS) today announced the inaugural multiple-induction Canadian Music Hall of Fame Ceremony Presented by Music Canada, taking place at Studio Bell, home of the National Music Centre in Calgary on October 27, 2019.This celebration of Canadian music will honour four new inductees into the Canadian Music Hall of Fame and a fifth inductee will be recognized during The 2020 JUNO Awards. The Canadian Music Hall of Fame inductees will be announced September 2019. An hour-long special on the inductees will air ahead of broadcast."Canadian artists have made such a meaningful impact on music and our culture both at home and internationally, and they deserve to be recognized and celebrated," said Allan Reid, President & CEO, CARAS/The JUNO Awards and MusiCounts. "By expanding the number of inductees in the Canadian Music Hall of Fame, we're able to honour even more iconic Canadian artists each year.""Music Canada is proud to present the Canadian Music Hall of Fame Ceremony," said Graham Henderson, President & CEO, Music Canada. "Celebrating the milestone achievements of artists is one of the pillars of our organization. Our member companies - Sony, Universal, and Warner - have contributed to the success and legacy of many Canadian Music Hall of Fame inductees.""We're proud to have built a physical home for music in Canada where the stories of Canada's diverse artists can live and thrive," said Andrew Mosker, President and CEO, National Music Centre. "We're thrilled to welcome these latest inductees into the Halls of Fame galleries at Studio Bell, home to National Music Centre, to share their incredible contributions with music lovers from far and wide."Calgary's Studio Bell will open its doors to invited guests for the event featuring red carpet arrivals, an induction ceremony, performances, the unveiling of exhibitions dedicated to each inductee and a post-event cocktail reception when the recipients will place their name plaques in the Hall of Fame. Also that evening, the MusiCounts Inspired Minds Ambassador Award (MIMAA) will be presented. This award recognizes individuals who have had an extraordinary impact on music education and on the charity MusiCounts.Click here to view Music Canada's profile....
2019-07-29
Aurora Cannabis forms one-of-a-kind partnership with UFC to develop products for professional athletes
Edmonton-based Aurora Cannabis has partnered with the UFC for a clinical research project that could soon provide professional fighters with hemp-derived products specifically tailored for them and their medical needs.The two organizations announced their partnership in Edmonton on Friday ahead of Saturday’s match between Olivier Aubin-Mercier and Arman Tsarukyan at Rogers Place. The partnership is the first of its kind between a professional sports organization and a cannabis company, with Ultimate Fighting Championship president Dana White calling it “the future” of athlete medical care.“We believe in the science, we believe that this is the future of athlete health and safety,” White told reporters Friday. The research will take place over the span of eight years, and will involve a large number of mixed martial arts athletes under the UFC banner.Jason Dyck, the chair of Aurora’s Global Scientific Research Committee, said the study will focus on typical ailments that plague UFC fighters, from pain and inflammation to sleep problems and anxiety, and how hemp-derived CBD (a non-intoxicating compound derived from the cannabis plant) can help treat these issues.White said over 50 per cent of UFC athletes polled disclosed they already use CBD products for issues like pain and inflammation. He said he used CBD oil on his arm after shoulder surgery six months ago.“It’s what the pros and the experts are using,” White said. The benefit of the research, he added, is that it will help athletes explore ways to get off certain types of medication they could be using, from sleeping pills to harsher opioids.Several athletes have already indicated their interest to take part in the research, Dyck said. Ideally, he said he hopes to have all 580 UFC athletes on board, many of whom already use CBD and are curious about its benefits, but want the cleanest product possible.Terry Booth, Aurora’s CEO, said the end goal of his company’s partnership with the UFC is the eventual development of a CBD treatment line that is certified for use by athletes, but could also be beneficial for the average person dealing with pain or anxiety. UFC athletes make great test patients, he added, because of their athleticism and consistency.“Having the athletes volunteer for this study, if you think about it, what better type of person could you have?” Booth said. “They’re in top-notch shape, they fight, they train, and they recover.”Booth said his company is looking at developing a topical CBD product for athletes derived from the research that could be placed on the market in as soon as six months’ time. The company said in a release that it hopes its new products will combat a “rapidly growing market of untested CBD treatments” that are currently being used by professional and non-professional athletes alike.The research will be based in Nevada, which is also home to UFC headquarters. Resulting products will then come to life in the United States under the brand ROAR Sports, a line of hemp-derived CBD topical treatments for athletes. A news release from Aurora and the UFC said the line will “earn designation as the ‘Official CBD product of UFC.’”Booth said Aurora Cannabis is already involved with over 40 clinical trials that are researching the effects of hemp and cannabis on patients. Dyck added, however, that this partnership with UFC presents a unique opportunity to propel that science even further, for athletes and everyone else.“If it works for these elite athletes, why wouldn’t it work for me?” Dyck said.Article by Nadine Yousif as posted to The Star.Click here to view Aurora's profile....
2019-07-29
Canon Canada announces new esports partnership with Toronto Defiant and OverActive Media
Canon enters competitive esports and online gamer community with video streaming solutionsCanon Canada Inc., a leader in digital imaging solutions, is excited to announce a new multi-year partnership with OverActive Media ("OAM"), a global integrated esports and entertainment organization and the first to own teams in the three largest franchised leagues in the world. Canon Canada will be a sponsor of the Toronto Defiant, a team that plays in the Overwatch League, one of the premiere professional esports leagues that features franchised teams from major cities around the world.The partnership will name Canon as the Official Camera and Official Streaming Camera of the Toronto Defiant until the end of 2021, utilizing Canon equipment to both capture photo and video assets of the Toronto Defiant team for the current and upcoming Overwatch League seasons through 2021 as well as capture the players as they compete via live video streaming."An important part of growing our Toronto Defiant brand is the ability to tell compelling player and team stories, and we are thrilled to have found a partner in Canon to do just that," said Tyler Keenan, OAM's VP of Global Partnerships. "The esports industry is experiencing some tremendous growth, including here in Canada, and we're so excited to be partnering with Canon who is known worldwide for its quality products and premium reputation."Online video platforms and live streaming have propelled video games as entertainment into a major new industry over the past decade; one with its own celebrities, fan base and worldwide participants. From occasional viewers to gamers and esports enthusiasts, the total audience is predicted to reach 443 million by the end of 2019 and 596 million by 20221with North America generating 37% of global esports revenues2."With Canon being a world-wide leader in imaging, we felt this was a natural fit for our brand and products: to offer gamers the ability to stand-out with their content, be it as a professional esports gamer or someone streaming from their home on Twitch or YouTube, using a dedicated Canon Digital SLR or mirrorless camera," says Justin Lam, Senior Vice President and GM of the Imaging Technologies and Communications Group at Canon Canada. As part of the partnership, Canon will also become the official sponsor of a new Toronto Defiant "Behind the Lens" photo and video content series and contest so that fans can enjoy behind-the-scenes content of their favourite players. In 2020, the partnership will see Canon as the naming rights holder to a new, local "Defiant Stream Zone" that will be located in the Greater Toronto Area where fans will be able to watch the Defiant players stream their live games on Canon products while cheering on the home team.Click here to view Canon Canada's profile. ...
2019-07-29
Greenworks Announces Partnership With Earth Day Network As Exclusive Outdoor Power Equipment Sponsor Of Earth Day 2020
Leader in Lithium-ion Battery-Powered Tools to Celebrate 50th Anniversary of Earth Day with 50 "Acts of Green" Globally in 2020Greenworks Tools, leaders in lithium ion battery-powered outdoor equipment for DIY-consumers and landscape professionals, announced today that it is partnering with Earth Day Network as the exclusive Outdoor Power Equipment Sponsor of Earth Day 2020, with great anticipation for the 50thanniversary of Earth Day next year!With its established leadership in battery-powered technologies for lawn and landscape care, Greenworks proudly eliminates the carbon footprint and environmental hazards associated with gas-powered equipment. In support of Earth Day Network, Greenworks will pioneer 50 "acts of green" around the world to mark Earth Day's 50th Anniversary.  Details on the planned initiatives and calendar of activities will be announced later this year. "At Greenworks, we have taken on a mindset that every day is Earth Day," said Mark Sewall, Director of Marketing for Greenworks Tools.  "Whether it is snow removal equipment in the winter or string trimmers and leaf blowers throughout the growing season, by eliminating fossil fuels and providing a superior alternative to consumers and professional landscapers, we are doing our part year-round to help reduce the outdoor power equipment industry's impact on our planet.  We are excited to join Earth Day Network in helping to further our shared mission: to make Earth Day 2020 the most impactful Earth Day in history.""Humanity is at a pivotal moment in the battle to address the climate crisis, made more urgent by the extraordinary impacts that climate change is already starting to have on national security, the economy, and public health," said Earth Day Network president Kathleen Rogers. "As we approach the 50th anniversary of Earth Day in 2020, we're working to build a new generation of environmentalist activists, engaging millions of people worldwide. Fossil-fuel-free landscape care is one important step in building a post-carbon economy and meeting the needs of consumers who increasingly believe in using their purchasing power for good."Click here to view Greenworks' profile....
2019-07-23
Unifor sponsors 11th annual No Stone Unturned concert
Unifor is proud to sponsor the 2019 "No Stone Unturned" free concert honouring Manitoba's missing and murdered."No Stone Unturned in an important community-driven effort to raise awareness and commit to ending systemic violence and work for reconciliation," said Jerry Dias, Unifor National President. "We're proud to be a part of this event and the broader movement it represents."WHAT: Free music concertWHEN: Saturday, July 27 from 1 p.m. to 11 p.m. Scheduled events include a Round Dance by George Spence, Candlelight Vigil/Drum, and a fireworks displayWHERE: St. John's Park, WinnipegWHO: Confirmed performances by Hector Menow, Indian City, C-Weed, Rhonda Head, DMP, Keira Barrett, Ivan FlettMemorial Dancers and Poplar River Steppers. Full schedule to follow.Lunch onsite will be prepared by North End Helpers and dinner is provided by Big Deal Catering.No Stone Unturned is an annual event organized by the family of Claudette Osborne-Tyo. Claudette was 21 years old when she disappeared from Winnipeg's north end. She was a mother (four children and now a grandson), a daughter, a sister (to many siblings), an aunt, and friend to many.Click here to view UNIFOR's profile....
2019-07-23
Cowbell Announces Multi-Year Commitment to Blyth Festival
The Blyth Festival Theatre is announcing a three-year sponsorship agreement between Blyth Cowbell Brewing Co. and the Blyth Festival. Cowbell Brewing will be the exclusive Hospitality Sponsor and will sponsor the development of a new play, focusing on a remarkable, historic Blyth resident."Cowbell Brewing is proud to support the Blyth Festival Theatre, a unique Canadian theatre company," said Grant Sparling II, Cowbell's Chief Development Officer. "The Festival is integral to the culture of our community, the remarkable village that my family has called home for three generations. I am pleased that we are continuing a tradition begun by my grandparents, Grant and Mildred," Sparling said.The Blyth Festival Theatre is pleased to receive continued generational support from the Sparling family. The Blyth Festival continues to forge a path as a leader in telling authentic rural Canadian stories on stage; providing a voice to this region and across Canada."The Sparling family has supported the Festival at every turn, from the very beginning," said Gil Garratt, Artistic Director of the Blyth Festival Theatre. "We are now continuing to grow as a community, as a destination, and as a true Canadian institution. The sponsorship with Cowbell Brewing ensures this tradition will continue. In our 45th Season, we are pleased to have their support to continue our mandate of enriching lives through the arts."Article by Sarah Hookey as posted on Broadway World.Click here to view Cowbell Brewing Co.'s profile....
2019-07-22
GoodLife Fitness teams up with Winnipeg Blue Bombers
Canada's largest fitness company becomes the official fitness club of the Blue Bombers and the Blue Bombers Cheer and Dance TeamGoodLife Fitness and the Winnipeg Blue Bombers announced today that Canada'slargest fitness company is now the official fitness club of Winnipeg's professional football team."We're thrilled with our new three-year partnership with GoodLife Fitness, and look forward to working together to provide our fans with new and exciting game day activations," said Blue Bombers President & CEO, Wade Miller. "Partnering with GoodLife was a natural fit given our shared values and community focus."The three-year agreement includes a presenting sponsorship for one home game per season, opportunities to enhance the fan experience at IG Field for each home game and more. The Blue Bombers Cheer and Dance Team will also host practices and training camps at GoodLife facilities.This season, GoodLife will be the official game day sponsor for the Blue Bombers' clash with the Montreal Alouettes on October 12, 2019. Additional details about activations for the Family Day game will be announced at a later date."We are so excited to further strengthen our great relationship with the Blue Bombers over the next three years and beyond" said David Patchell-Evans, Founder and CEO of GoodLife Fitness. "GoodLife is proud to have been part of the community for the last 15 years. Our passion for helping Winnipeggers achieve their health and fitness goals is matched only by the city and province's passion for the Blue Bombers."GoodLife opened its first Winnipeg Club in 2004 and now has seven Clubs in the Manitoba capital and another in Brandon. In June, the company announced a $30 million investment in the city of Winnipeg that will include two brand-new Clubs and an upgraded downtown facility that will be relocated to the 300 Main building. GoodLife's investment will be its largest in any city coast-to-coast over the next two years.A new 60,000-square foot facility – one of GoodLife's largest in Canada – is under construction in the Refinery District at Bishop Grandin Boulevard and Waverley Street. The Co-Ed club is scheduled to open in Winter 2019, in advance of the new downtown location in Spring 2020 and a 27,000-square foot instalment in St. Vital in Summer 2020.Click here to view GoodLife Fitness' profile....
2019-07-22
FirstEnergy Extends Title Sponsorship with All-American Soap Box Derby
The All-American Soap Box Derby announced today that FirstEnergy Corp. is extending its title partnership for five years, continuing the relationship between the two Akron-based institutions that began in 2012.The extension was announced during "race week" activities surrounding the 82nd FirstEnergy All-American Soap Box Derby, with more than 400 boys and girls in Akron from throughout the United States, Canada and Japan to compete in their gravity-powered race cars for a share of $36,000 in college scholarships.  The world championship races are Saturday, July 20 at Derby Downs."FirstEnergy is proud to continue our sponsorship of a signature event that brings people from all over the world to Akron," said Charles E. Jones, FirstEnergy's president and chief executive officer.  "For more than 80 years, this organization has provided young people the opportunity to learn important design, engineering and other STEM lessons, while at the same time developing the value of teamwork and friendly competition.  By sponsoring the event, we want to help make sure this great Akron tradition continues.""FirstEnergy has been an excellent partner of the Soap Box Derby since 2012, and we are grateful and thrilled that the company is extending our relationship for another five years," said Mark Gerberich, president and chief executive officer of International Soap Box Derby. "FirstEnergy's title sponsorship enables our organization to expand Soap Box Derby programs to new communities and to more youngsters, to enhance the experience for boys and girls and their families who come to Akron for the FirstEnergy All-American Soap Box Derby and ensures our financial stability," Gerberich said.  "In addition to its financial commitment, FirstEnergy and its staff are strong supporters of our marketing and volunteer efforts."In addition to Jones and Gerberich, the sponsorship press conference included Akron Mayor Daniel Horrigan, and Cleveland Browns players who play at FirstEnergy Stadium in downtown Cleveland, including tight end Seth Devalve, rookie defensive back Tigie Sankoh and defensive tackle Daniel Ekuale. Click here to view FirstEnergy's profile....