2019-08-06
Raiders, Allegiant Agree On Naming Rights Deal For Las Vegas Stadium
The Raiders and Allegiant (NASDAQ: ALGT) today announced an agreement for the naming rights to Las Vegas Stadium, the under-construction future home of the Raiders and UNLV football."We're thrilled that our future home will be known as Allegiant Stadium," said Raiders President Marc Badain. "As the hometown airline, Allegiant is the perfect partner to showcase the incredible support we continue to receive from the Southern Nevada community. We are grateful to all involved who worked diligently to make Allegiant Stadium a reality."This partnership with the Raiders presents a global branding opportunity for the Las Vegas-based company as Allegiant will have its name showcased on the 1.75 million-square-foot, state-of-the-art domed stadium that will also host many world-class major sports and entertainment events.Allegiant Stadium will also serve as site of the Las Vegas Bowl beginning in 2020, which will feature a Pac-12 football opponent versus either a Big Ten or SEC opponent, as well as the 2020 and 2021 Pac-12 Football Championship Game."This partnership is an incredibly exciting opportunity to join Las Vegas' hometown airline with its new hometown NFL team," said Maury Gallagher, Allegiant chairman and chief executive officer. "It will not only amplify our growing brand as the only U.S. airline focused on leisure travel and experiences, but will also provide access to NFL games and special opportunities for fans across the country. We are thrilled to be able to bring Raider Nation to its new capital—Las Vegas."With 55 nonstop routes from cities across the country, Allegiant brings more than 1.2 million customers to Las Vegaseach year. Allegiant's affordable, all-nonstop flights – along with special fan travel packages – will offer Raiders fans everywhere unprecedented access to see their favorite team. This partnership will allow Allegiant to feature exterior signage at the transformational facility that is set to become the latest jewel along the internationally-known, iconic skyline of the Las Vegas Strip.The Raiders and Allegiant are also teaming up to provide additional enhancements, rewarding customers and fans with unique in-game and season-long promotions including the "Allegiant Connection of the Game" linking a lucky fan to their favorite Raiders player, and an opportunity to win "Fan Traveler of the Year" honors.The Raiders and Allegiant share a deep commitment to the community which offers even more synergy to the partnership as they will unite in programs and activations that benefit Southern Nevada residents.  Headquartered in Las Vegas, Allegiant currently generates nearly $3 billion in annual economic impact for the state of Nevada.Legends Global Partnerships represented the Raiders to secure the naming rights agreement with Allegiant as a part of their duties as the stadium's official premium ticketing and sponsorships agency.Click here to view Allegiant's profile....
2019-08-06
Hankook Tire Named Presenting Sponsor of Kershaw's Challenge 7th Annual Ping Pong 4 Purpose Celebrity Tournament
Hankook affirms its support for Clayton and Ellen Kershaw's celebrity tournament raising money and awareness for communities in need around the worldPremium tire maker Hankook Tire, the Official Tire of Major League Baseball, today announced that it will be the presenting sponsor for Kershaw's Challenge 7th Annual PingPong4Purpose event at Dodger Stadium on Thursday, Aug. 8. The celebrity tournament is the signature fundraiser of Clayton Kershaw, 8-time Major League Baseball All-Star and his wife, Ellen Kershaw, raising support for education, wellness, and community programs for youth and families.Tirelessly dedicated to serving the needs of vulnerable and at-risk children and neighborhoods in the U.S. and abroad since 2011, Kershaw's Challenge has worked with 14 beneficiary organizations to build schools, playgrounds, and homes for children, served children through after-school programs and baseball camps, helped families in foster care and more. PingPong4Purpose features intense ping pong face-offs with stars from sports, film/television/music entertainment, additional competitors, family, friends, sponsors and supporters. This year the event will be honoring multiple GRAMMY®, ACM and CMA Award-winner Brad Paisley and actress, producer, and best-selling author Kimberly Williams-Paisley on stage with the Kershaw's Challenge Impact Award, and multiple EMMY® and Tony Award-winner Bryan Cranston will be the emcee. The event will also include poker, a silent auction, games and other festivities, and the Kershaw's Challenge Giving Board, where guests are encouraged to give at the event.This year's PingPong4Purpose will support Kershaw's Challenge beneficiaries empowering children and communities in Los Angeles, the Dominican Republic, and Africa. Collectively, the beneficiaries are the Dream Center, Just Keep Livin Foundation, Los Angeles Dodgers Foundation, International Justice Mission, Both Ends Believing, and Arise Africa, whose endeavors will fuel new parks and classrooms, after-school programs, and programs helping sex trafficking victims and orphaned children."As an MLB All-Star Clayton has used his platform to bring at-risk children's needs to the forefront and his philanthropy and charitable efforts have been exemplary in supporting communities in the U.S. and around the world for years," said Sooman Choi, Vice President of Marketing, Hankook Tire America Corp. "We're proud to play a part in this year's event as he and Ellen bring together some of Los Angeles' favorite personalities together to support and raise awareness of those in need.""Kershaw's Challenge is able to give away funds to our beneficiaries because we have such a wide base of support," said Ellen and Clayton Kershaw. "We're grateful to our sponsors, including Hankook Tire, for helping PingPong4Purpose to serve such a great purpose and bring fun to our guests in doing so. This year's event is shaping up to be our best yet!"Click here to view Hankook Tire America's profile....
2019-08-02
Sports Sponsorship Market Size, Share and Demand Forecast to 2025
QY Research has recently published a new report, titled Sports Sponsorship Market- Report, History and Forecast 2014-2025, Breakdown Data by Companies, Key Regions, Types and Application. The report has been put together using primary and secondary research methodologies, which offer an accurate and precise understanding of the Sports Sponsorship market. Analysts have used a top-down and bottom-up approach to evaluate the segments and provide a fair assessment of their impact on the global Sports Sponsorship market. The report offers an overview of the market, which briefly describes the market condition and the leading segments. It also mentions the top players present in the global Sports Sponsorship market.Get PDF template of this report: https://www.qyresearch.com/sample-form/form/1210123/global-sports-sponsorship-marketThe research report on the global Sports Sponsorship market includes a SWOT analysis and Porter’s five forces analysis, which help in providing the precise trajectory of the market. These market measurement tools help in identifying drivers, restraints, weaknesses, Sports Sponsorship market opportunities, and threats. The research report offers global market figures as well as figures for regional markets and segments therein.The Sports Sponsorship research report opens with an executive summary that gives a brief overview of the market. It mentions the leading segments and the players that are expected to shape the market in the coming years. The executive summary offers a glance of the market without any bias. In the succeeding chapters, the research report on the global Sports Sponsorship market focuses on the drivers. It explains the changing demographic that is expected to impact demand and supply in Sports Sponsorship market. It delves into the regulatory reforms that are projected to shift perspectives. Additionally, researchers have discussed the very source of the demand to analyze its nature.The report also sheds light on the restraints present in the global Sports Sponsorship market. Analysts have discussed the details highlighting the factors that are expected to hamper the growth of the market in the coming years. Evolving lifestyles, taxation policies, and purchasing powers of various economies have scrutinized in great detail. The report presents fair points about how these restraints can be turned into opportunities if assessed properly.Sports Sponsorship Market Competitive LandscapeThe last chapter of the research report on the global Sports Sponsorship market focuses on the key players and the competitive landscape present in the market. The report includes a list of strategic initiatives taken by the companies in recent years along with the ones that are expected to happen in the foreseeable future. Researchers have made a note of the financial outlook of these companies, their research and development activities, and their expansion plans for the near future. The research report on the global Sports Sponsorship market is a sincere attempt at giving the readers a comprehensive view of the market to the interested readers.Sports Sponsorship Market Leading PlayersAdidasNike, IncPepsiCoRolexTHE COCA-COLA COMPANYSports Sponsorship Market SegmentationThrough the next chapters, the research report reveals the development of the Sports Sponsorship market segments. Analysts have segmented the market on the basis of product, application, end-users, and geography. Each segment of the global Sports Sponsorship market has been studied with in-depth insight. Analysts have evaluated the changing nature of the market segments, growing investments in manufacturing activities, and product innovation that are likely to impact them. In terms of geography, the report studies the changing political environment, social upliftment, and other government initiatives that are expected to contribute to the regional markets.Sports Sponsorship Segmentation by ProductSignage Digital Activation Club and Venue ActivationOthers Sports Sponsorship Segmentation by ApplicationCompetition SponsorshipTraining SponsorshipOtherQuestions answered in the reportWhich are the five top players of the global Sports Sponsorship market?How will the global Sports Sponsorship market change in the next five years?Which product and application will take a lion’s share of the global Sports Sponsorship market?What are the drivers and restraints of the global Sports Sponsorship market?Which regional market will show the highest growth?What will be the CAGR and size of the global Sports Sponsorship market throughout the forecast period?Get Complete Report in your Inbox within 24 hours at https://www.qyresearch.com/customize-request/form/1210123/global-sports-sponsorship-marketArticle as posted on Top News Desk....
2019-08-01
CBC Vancouver sponsors the Vancouver Queer Film Festival
CBC Vancouver is proud to sponsor the Vancouver Queer Film Festival, Western Canada's largest queer arts event. Now in its 31st year, the Vancouver Queer Film Festival (VQFF) showcases dynamic and thought-provoking films from British Columbian filmmakers and other Canadian and international directors and storytellers. The VQFF celebrates diverse identities and communities with narratives from trans people, queer people of colour and Indigenous people. For tickets and more information, please visit queerfilmfestival.ca.Click here to view CBC's profile....
2019-08-01
Sport & Social Club is now fuelled by SkipTheDishes
The Sport & Social Club is excited to share the news that the Sport & Social Club is now fuelled by SkipTheDishes. As our Title Partner, SkipTheDishes will be fully immersed into our Members' experiences across all our markets, including Toronto, Mississauga, Hamilton, Sudbury, and Kitchener-Waterloo Cambridge. We're so proud to be aligned with such a great community partner who shares our vision to get people moving via sport and look forward to delivering a variety of grassroots initiatives for those who play with us.Click here to view Skip The Dishes' profile....
2019-08-01
Autism Speaks Canada is excited to announce their new partnership with bubly sparkling water beverage
Together with bubly sparkling water beverage, Autism Speaks Canada (ASC) is launching their inaugural national Autism Speaks Canada bubly Smile Stand Day today. Supporters across Canada will host ASC bubly smile stands and raise funds to increase understanding and acceptance of autism in their communities.This summer families and friends will come together to increase understanding and acceptance of autism by participating in ASC bubly Smile Stands. You can join the fun by hosting an ASC bubly Smile Stand or by buying a bubly at these smile stands on July 31, 2019 until Sept 2, 2019. All proceeds raised will go towards Autism Speaks Canada."Partnerships with friends like bubly sparkling water beverage allow us to enhance lives today and accelerate a spectrum of solutions for tomorrow. We are grateful for their support and look forward to building bigger and better program with PepsiCo Canada." said Jill Farber, Executive Director at Autism Speaks Canada. "We are excited to launch our bubly Smile Stands and encourage Canadians to participate this summer. We are proud to be supporting Autism Speaks Canada and their ongoing dedication to a disorder that impacts so many families." said Lourdes Seminario, Sr.Marketing Director at PepsiCo Canada. Ways to ParticipateTo host a fun ASC bubly Smile Stand between July 31 to September 2, 2019, please register using this link. Autism Speaks Canada will send you a free ASC bubly Smile Stand Kit that will have everything you need to host a successful smile stand. You can also participate by buying a bubly at these smile stands. Locations for these stands can be found using this link.Click here to view PepsiCo Canada's profile....
2019-08-01
Metrolinx to sell naming rights for railway stations, waiting areas, parking lots
The Ford government loves to say that they’re open for business, and a new proposal for Toronto area transit shows it’s more than just a slogan.The province, via Metrolinx, is getting set to seek business partners interested in purchasing naming rights for GO Train stations, in-train quiet zones, bathrooms, waiting areas and more.“When the Premier talks about growing the government’s revenues without new taxes, this is the sort of thing he’s talking about,” said a government source with knowledge of the program.Documents obtained by the Sun show the agency in charge of the regional commuter system is looking at selling off naming rights over five to 10 year periods.These naming rights could include individual stations, parking lots and more according to the documents — “quiet zone, bathrooms, bike zones, waiting zones, etc.”Naming rights would be available on five to 10 year terms and would vary according to whether the station was new or existing.Brand new stations could have its entire name purchased outright — the Toronto SunGO Station, for example.Existing stations would retain part of their existing names, such as the Toronto Sun Oakville Station.The documents suggest Metrolinx estimates it could charge $50,000 to $500,000 per station per year, depending on ridership and other factors.Beginning Aug. 1, Metrolinx will engage in a 60-day consultation period that will seek initial interest in five stations: Whitby, Pickering, Exhibition, Clarkson and Oakville.While the selling off of naming rights is sure to anger some, a government source said that the Ford PCs are trying to make sure that taxpayers are not left footing the whole bill.“We are looking at ways to bring more money into government to help keep taxes and fees low for taxpayers and transit users,” the source said.Will GO Train and Bus riders really care if their stations are named for companies if their fares don’t increase? Not likely.From arenas to theatres, the public is used to names being sold off and they adapt accordingly.The Air Canada Centre became Scotiabank Arena in the blink of an eye, and no one cared.So will they care if Mimico Station becomes HSBC Station?Probably not.Article by Brian Lilley as posted on Toronto Sun.Click here to view Metrolinx' profile....
2019-08-01
Miller Lite® Hosts Battle Of The Bands Ahead Of Pilgrimage Music & Cultural Festival
Leading up to this year's Pilgrimage Music & Cultural Festival, Miller Lite and Lightning 100 have teamed up to host a battle of the bands — pitting 25 local artists against each other for the chance to perform on stage at the annual festival.Taking place every Wednesday at The 5 Spot at 8 p.m., fans 21+ will be able to enjoy live local music and vote for their favorite artist each week, with the finals occurring on August 7. Along with voting through their favorite band, fans will also have the chance to receive free festival tickets and other prizes just for showing up."We couldn't be more thrilled to kick off as the official sponsor of the Pilgrimage Music & Cultural Festival by supporting local musicians," said Tony Bugher, spokesperson for Miller Lite. "Nashville continues to be the premier destination for incredible, live music, and we're excited to be a small part of it with the battle of the bands competition."All finalists will enjoy a Miller Lite prize pack and the winning act will receive a $5,000 cash prize in the form of a trust from the J.W. Couch Foundation to go toward advancing the band's musical aspirations, in addition to winning a slot on the ASCAP Shady Grove Stage to perform during the festival weekend.Created in 2015 by Brandt Wood, Michael Whelan and Kevin Griffin — co-founder of the band Better Than Ezra — the Pilgrimage Music & Cultural Festival has continued to grow year-over-year. The 230-acre farm that has hosted the festival in Franklin since its inception currently has six stages and hundreds of local artisans, restaurants and food trucks — creating a truly unique and authentic experience for all attendees. This year's festival runs September 21–22, with doors opening at 10 a.m."This festival has come such a long way in a really short amount of time and that's due in part to the incredible partnership we've forged with Miller Lite to support our Play At Pilgrimage Contest and spotlight local bands throughout the Summer to a larger audience," said Wood.Click here to view MIller Brewing Co.'s profile....
2019-07-31
NEC looks to build brand awareness with MLB in-stadium signage deal
NEC has signed a sponsorship agreement with Major League Baseball’s Los Angeles Angels for the 2019 season that will see the company have in-stadium signage behind home plate during games at Angel Stadium.The company noted in its announcement that the goal of the sponsorship is to increase exposure among stadium audiences and television viewers throughout the United States, Japan, and other countries. NEC’s biometrics and AI solutions promote safety and security in a wide range of industries around the world.The Los Angeles Angels play in the second largest television media market in the United States and Angel Stadium attracts more than 3 million spectators annually, among the highest attendance numbers in Major League Baseball.The Tokyo 2020 games will feature NEC biometric access controlfor athletes, event staff, and media and the global technology integrator is also providing the biometric technology for the curb to gate boarding system at Narita International Airport and for Star Alliance frequent flyers.Frost & Sullivan named NEC the 2019 Asia Pacific Biometrics Company of the Year in May.Article by Stephen Mayhew as posted on Biometric Update.Click here to view NEC's profile....
2019-07-31
Canada Computers Signs With Enthusiast Gaming as Premium Retail Sponsor at EGLX
Enthusiast Gaming Holdings Inc. (TSXV: EGLX)(OTCQB: EGHIF), (“Enthusiast” or the “Company”), one of the largest vertically integrated gaming media companies, is excited to announce that through its subsidiary, Enthusiast Gaming Live Inc. (“EGLive”) it has partnered with Canada Computers to be a premium retail partner at Enthusiast Gaming Live Expo (“EGLX”) in October 2019. Canada Computers is a national retailer of computers and consumer electronics.  With an increasing gaming customer base and continued demand across students, professionals and families, Canada Computers is a retail force with more than 1,000 employees and 30 store locations across Canada.  In addition to being the premium retail partner at EGLX, Canada Computers will also provide prizes, marketing and activations across its stores in Ontario and Quebec. Melanie Azagury, Manager, EGLX, commented, “Partnering with a successful Canadian retail company like Canada Computers is very important for EGLive as we continue to grow and evolve our events business.  As one of the largest computer and gaming retailers in Ontario, we are excited to provide our attendees with a dynamic retail booth and activation. EGLX will also benefit from in store promotion and marketing initiatives across its stores in Ontario and Quebec and its large digital reach.” Pursuant to the agreement, Canada Computers has committed to a Gold Level sponsorship at EGLX. In addition, they will provide marketing activations in retail stores leading up to EGLX including banners, video, promotions, as well as digital marketing across its network.  During the show, Canada Computer’s show activation will include social influencers, computer building workshops, an EGLX gift guide, and over 80 computers for the drop in tournaments. Tickets to EGLX October 18-20, 2019 will be on sale this summer. More information can be found at eglx.ca. To learn more about sponsorship or exhibit space at EGLX 2019, reach out to sales@eglx.ca.Click here to view Canada Computers' profile....