2019-10-15
USA Cycling has announced an official partnership with apparel and lifestyle brands Champion and Levi’s
The parties will collaborate to design and create an apparel line for the governing body’s BMX Freestyle national team, including athletes, coaches and staff. The clothing will feature at the Olympic Games in Tokyo next year, the sport’s debut at the event.Both Champion and Levi’s will get global visibility on Team USA BMX Freestyle kit during other international competitions.Rob DeMartini, president and chief executive of USA Cycling, said: “To have our athletes outfitted in a quality brand with a legacy of being quintessentially American is a perfect match.“With the amount of coverage BMX Freestyle will receive from the media in the lead-up to and during their debut in the Games, we are excited to have the opportunity to showcase the sport with these meaningful partners in an innovative way.”Click here to view Champion's profile.Click here to view Levi's profile....
2019-10-15
Oakville & Milton Humane Society Partners with ROYAL CANIN
Ensuring cats and dogs under the shelter's care receive optimal nutrition.ROYAL CANIN® Canada – a global leader in tailored health and nutrition products for dogs and cats – today announced a partnership with the Oakville & Milton Humane Society (OMHS). This important relationship means the OMHS will have access to ROYAL CANIN's full range of professional diets, ensuring the nutritional requirements of the shelter's cats & dogs are met at the same high standard as the care they receive.  The partnership also includes a fundraising component through in-shelter retailing for the OMHS, allowing them to drive important revenues back into the shelter. "This is a partnership we're incredibly proud of," said Don MacIntosh, Professional Pillar Director for ROYAL CANIN® Canada. "The goals of the OMHS align very closely with our own mission of making a better world for pets. Working with groups like the OMHS is so important to our communities, and it's a responsibility our team is extremely passionate about."The Oakville & Milton Humane Society handles over 500 pet adoptions a year, which underscores the important role organizations like these play in their community. The OMHS relationship is one of many such partnerships run nationally by ROYAL CANIN®, providing volunteers and staff with ongoing nutrition knowledge and professional support around the complex challenges they face daily."The work our staff and volunteers do every day is vital to the animals in our care, and the ROYAL CANIN ® partnership enables us to provide optimal nutrition and support for all of them", explains Rick Perciante, Executive Director for the Oakville & Milton Humane Society. "I'm particularly excited about how this partnership perfectly aligns with our mission to protect animals and make their lives better, and to connect the communities that care about them in Oakville and Milton."Click here to view ROYAL CANIN's profile....
2019-10-15
Cision Announces Exclusive Platinum Sponsorship For PRSA 2019 International Conference
Cision (NYSE: CISN), a leading global provider of earned media software and services, today announced it is the exclusive platinum sponsor of the PRSA 2019 International Conference. The conference, which takes place in San Diego from October 20 – 22, will bring together the leading minds in PR, communications and marketing. This year the theme is 'INSPIRE, INNOVATE, ENGAGE, INFLUENCE' and the conference will provide unparalleled information, strategies and tools for the new trends impacting the communications and PR industry.As the exclusive platinum sponsor, Cision will co-host the Sunday night opening reception with PRSA San Diego, have an exhibit booth throughout the conference, and host a session with Jackson Family Wines about going beyond traditional PR."Cision was eager to partner with PRSA once again for their International Conference, as it continues to be an especially important event for the industry," said Erik Huddleston, Cision's President. "PRSA and Cision are both committed to the same goal – supporting PR and communications professionals. We look forward to seeing the range of insights and impact that this year's conference brings."This year's International Conference provides an unparalleled opportunity for communications professionals to enhance their knowledge and skills, navigate change and advance their careers. Truly international in scope and offering nearly twice the learning opportunities than ever before, the Conference includes experts from across the globe and more than 140 presentations by speakers representing a diverse range of industries and sectors.The PRSA 2019 International Conference includes 10 keynote presentations from influential newsmakers such as journalists Bob Woodward and Laura Ling; Microsoft communications executive Frank X. Shaw; former President of Mexico Vicente Fox and former First Lady Marta Sahagún de Fox; panels of executives from global agencies, multinational corporations and branches of the military, as well as networking events and an expansive exhibition hall.For more information about the PRSA 2019 International Conference, or to register, visit apps.prsa.org/Conferences/InternationalConference/Click here to view Cision's profile....
2019-10-11
LAFC, Target Ink First Sleeve Sponsorship in Major League Soccer
Los Angeles Football Club is the first franchise in Major League Soccer to add a second jersey advertisement, agreeing to a deal with Target Corp. that will launch next season.Target’s bullseye logo will appear on the left sleeve of LAFC’s uniforms, both the ones worn by players and the ones sold to fans. It’s the first such deal under a four-year pilot program that MLS announced last October to test sleeve-patch sales. The league’s jerseys already feature a primary ad on the chest.Though terms of the deal weren’t announced, MLS projected that its teams would see an average of $1 million a year from the sleeve patch. It’s fair to assume that LAFC, which has the league’s best record and plays in the nation’s No. 2 media market, would earn well above that average.To help sell potential partners on a brand-new ad space, LAFC studied the exposure its jersey had received in 2019 from live broadcasts, highlight videos, social-media posts and news coverage. For example, over the first six months of this season, the MLS patch on the other sleeve received 550 million impressions.“Every time Carlos Vela does something dramatic and the goal footage goes global, it will have a Target mark right on the sleeve,” LAFC President Tom Penn said. “It’s easy to quantify the number of impressions and the extent of the exposure that the partner gets.”The 2.5-by-2.5-inch patch will appear on the team’s jersey along with the club’s central uniform sponsor, YouTubeTV, which is also its local broadcast partner.Global AlignmentSelling sleeve patches aligns MLS with prominent soccer leagues across the world, such as the English Premier League, where teams have both a main jersey sponsor and a second logo on the sleeve. There are some restrictions in specific categories, and to protect current league partners. Nike Inc., for example, can’t buy space on the Adidas AG-made jerseys.Being the first to announce a sleeve partner was a goal for the team, according to Penn. He compared it to the team’s 2018 YouTubeTV deal, when it became the first major U.S. franchise to award its local TV rights to a streaming provider.“We love being first,” said Penn, who is also an LAFC owner.In addition to the sleeve patch, Target will place its logo on digital signs around the team’s stadium. The company also has the right to brand a field-level suite where the club entertains VIP guests and celebrities.Second ClubLAFC became the second MLS club in Los Angeles, joining the LA Galaxy, after owners paid $110 million in 2014 to establish the team. It started play in 2018 and immediately became one of MLS’s most valuable franchises, according to Forbes.LAFC is controlled by a trio of owners -- Apollo Global Management senior partner Larry Berg, Ares Management co-founder Bennett Rosenthal and Riot Games Inc. co-founder Brandon Beck. Other investors include Brooklyn Nets owner Joe Tsai, who is also co-founder of Chinese e-commerce giant Alibaba Group Holding Ltd., actor Will Ferrell, and soccer star Mia Hamm.In general, U.S. leagues are warming to the idea of selling ad space on jerseys. The NBA allows teams to sell patches on the shoulder of their uniforms, and the WNBA has jersey partners front and center. Some NFL teams have patches on their practice jerseys, MLB teams wear patches during overseas games, and the NHL has considered allowing ads on jerseys.Target is already heavily invested in MLS. The Minneapolis-based company is the main jersey partner for the league’s Minnesota franchise. It is also a league partner.Article by Eben Novy-Williams as posted on Bloomberg.Click here to view Target's profile....
2019-10-11
Dallas-based dairy brand selected as "Official Milk of the Dallas Mavericks"
Borden, one of America's favorite dairy companies founded in 1857, has entered into an official partnership with the Dallas Mavericks and American Airlines Center in an exciting move to bring venue guests nutritious options for game and event nights. As part of this partnership, the AAC will now sell milk for the first time ever."The Mavericks are a beloved team that we are proud to support," said Borden Chief Marketing Officer Joe DePetrillo. "Their games offer fun, positive energy for the whole family, and we are eager to enhance the fan experience."Borden milk products can be found at Pizza Hut concession stands, the Market To Go food stand and Valor Bar & Burger. For those craving something a bit more indulgent, the Valor Bar & Burger will be serving signature milkshakes made with Borden milk.In conjunction with the partnership, Borden will offer exclusive fan experiences, including the opportunity to take a Mavericks player to school, serve as a Borden Milk Honorary Co-Captain at the games, or take home their very own Borden growth chart featuring a Mavericks player."The Dallas Mavericks are thrilled to welcome Borden to the partnership family, and the fact that they are based in Dallas is even more exciting. There are so many great aspects to this partnership, including Borden's commitment to the Dallas community and exclusive experiences for Mavs fans, that we cannot wait to get started," said Dallas Mavericks CEO Cynt Marshall.Fans can stay tuned for details on Borden and Mavericks initiatives by following @BordenDairy on the company's social media pages.Click here to view Borden's profile....
2019-10-11
PepsiCo Named Exclusive Soft Drink And Salty Snacks Partner Across SoFi Stadium And Hollywood Park
PepsiCo Throws SoFi Stadium's First Tailgate Celebration to Recognize the Construction Workers Responsible for Bringing the World-Class Sports and Entertainment Destination in Inglewood to LifeExpansive Agreement Includes Los Angeles Chargers and Los Angeles RamsPepsiCo and Hollywood Park are partnering in an expansive agreement that makes Pepsi and Frito-Lay the exclusive soft drink and salty snacks partners across SoFi Stadium and Hollywood Park, a move that further deepens PepsiCo's affiliation with sports and entertainment in California. The partnership, which extends across the Los Angeles Chargers and Los Angeles Rams, will put PepsiCo front and center of the highly anticipated destination in Inglewood, where it will serve its signature brands to millions of fans across all events.Opening July 2020, SoFi Stadium, the future home of the Chargers and Rams, is located at Hollywood Park, a 298-acre global sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. Adjacent to the stadium and under the same roof canopy is the 2.5-acre American Airlines Plaza and a 6,000-seat performance venue, which will hold a variety of events throughout the year, including esports, award shows, concerts and more. The mixed-use development will also feature a mix of residential, retail, and commercial spaces, as well as more than 20 acres of parkland for the community to enjoy."For more than 84 years, PepsiCo has been a part of the fabric of Los Angeles, and we couldn't be more excited that a development like Hollywood Park will be opening in our backyard," said Kris Licht, president of PepsiCo Beverages North America West Division. "What Stan Kroenke is developing with SoFi Stadium and Hollywood Park will combine everything we could want in a sports, music and entertainment destination, and we look forward to offering our refreshing beverages, delicious snacks and unforgettable experiences in what is bound to become the most talked about location in Los Angeles."As a founding partner of Hollywood Park, PepsiCo will gain category-exclusive marketing, sponsorship and promotional rights across the development, as well as certain soft drink and snacking rights for SoFi Stadium, the performance venue and American Airlines Plaza. PepsiCo's Frito-Lay division will lead the snacking experience with brands that could include Tostitos, the Official Chip & Dip of the NFL. In addition, PepsiCo will host a 46,000-square-foot space in the stadium's south zone, where fans can experience a series of culinary and entertainment activations."PepsiCo is an iconic brand that is synonymous with excellence and creating some of the world's greatest entertainment, from discovering up-and-coming artists to producing celebrated Super Bowl halftime performances," said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. "PepsiCo's fan-first approach to entertainment aligns with our goal to deliver a new global stage that will host world-renowned acts and events. SoFi Stadium is already home to Super Bowl LVI and the Opening and Closing Ceremonies of the 2028 Olympic Games, and we are excited to partner with PepsiCo to continue to add to the extraordinary experiences that are coming to Los Angeles when we open in July 2020."This partnership will further align PepsiCo with the NFL and its two home teams in Los Angeles. PepsiCo will gain sponsorship, soft drink and certain snacking rights to the Rams, a recent partner of the brand, and the Chargers, a longstanding PepsiCo partner for the past 15 years."PepsiCo has been a tremendous partner to the Chargers for the better part of two decades," said A.G. Spanos, Los Angeles Chargers president of Business Operations. "As we move into our new SoFi Stadium home in 2020, it's nice to have a member of the family joining us. More importantly, through first-hand experience, it's exciting to know that we have a world-class partner in PepsiCo who is aligned with our belief that the fan comes first in everything we do."To celebrate the kickoff of its exclusive partnership with SoFi Stadium and Hollywood Park, PepsiCo will host SoFi Stadium's first tailgate party for the people responsible for building the stadium. The party celebrates the approximately 3,000 construction workers on-site every day and will feature a series of games, food and beverages, and a performance from one of the pioneers of West Coast hip-hop, Warren G."For years, PepsiCo and the NFL have teamed up to combine the best of football and entertainment, a pairing that will be elevated by what Mr. Kroenke is building at Hollywood Park," said Kevin Demoff, Los Angeles Rams COO. "This partnership will enhance gamedays for our fans and the year-round experience for all who visit this extraordinary development. We are ecstatic to kick off this relationship by throwing the first party for SoFi Stadium, rightfully celebrating the thousands of people who are building this transformative building that will set a new standard for what PepsiCo, the NFL and its teams can do together."Since 1935, PepsiCo has employed more than 41,000 associates in California and currently has more than 11,000 associates in the state. The brand opened its first bottler in Los Angeles in 1936 and has over 40 PepsiCo Foodservice partners in Inglewood alone. For more information about PepsiCo's latest partnership with SoFi Stadium and Hollywood Park, please visit www.sofistadium.com/newsroom.Click here to view PepsiCo's profile...
2019-10-09
KBR Stays Army Strong Continuing Its Co-Lead Sponsorship of Army Ten-Miler
KBR (NYSE: KBR) announced today that it will, once again, serve as the co-lead sponsor of the Army Ten-Miler (ATM) race in Washington, D.C. on Sunday, Oct. 13, 2019.KBR has been a major sponsor of the ATM for 14 years. At the race, KBR's sponsorship will provide free shuttle service, hospitality tents, water, pre-packaged meal boxes, and a reunion area where family and friends connect with runners.KBR will also continue to sponsor a tent in the famous Hooah Tent Zone. At the company's tent, attendees can interact with soldiers while enjoying Wisconsin bratwursts and taking pictures in a photo booth.The ATM is the third largest ten-mile road race in the world, attracting more than 35,000 runners from around the globe. All proceeds from the ATM go to the U.S. Army's Family, Morale, Welfare, and Recreation (MWR) program."Whether at the finish line or frontlines, KBR is committed to meeting the needs of the Army community," said Byron Bright, President, KBR Government Solutions U.S."As an organization that serves U.S. armed forces around the world, we are proud to be a part of this race, which has a profound impact on soldiers and their loved ones," Bright continued.For 35 years, the ATM has generated over $7.3 million for the Army MWR program, which provides services and programs that support readiness and resilience for military members and their families.KBR has provided mission critical military solutions since WWII. The company helps ensure troop readiness and delivers the systems and technologies that enable the U.S. Army to maintain its competitive advantage in conflict and in peacetime. Known for pioneering leading-edge solutions, KBR lends its domain expertise to the U.S. military, NASA, foreign allies and commercial customers.Click here to view KBR's profile....
2019-10-08
UnityPoint Health Announces Sponsorship of Mental Wellness Education for Students
Health System Expands Youth Prevention Education Initiatives to Meet Community NeedsUnityPoint Health today announced it is launching a new mental wellness program for middle and high school students in Iowa and Illinois. The interactive digital course, called Mental Wellness Basics, will equip students in grades eight through 10 with the knowledge and skills necessary to build, maintain and promote positive mental health in themselves and their peers.According to NAMI, one in six U.S. youth (age six to 17) experience a mental health disorder each year. Mental Wellness Basics provides students with opportunities to explore their own mental health, identify challenges they may face and develop concrete strategies for managing those challenges. The course also increases students' awareness of resources, empowering them with the knowledge, skills and language necessary to identify and support a peer in need or at risk. The program, sponsored by UnityPoint Health, is provided at no cost to students, educators or schools."Mental health is crucial to total health and wellness, especially in our young people," said Sabra Rosener, vice president, government and external affairs, UnityPoint Health. "With this program, we can make a positive and lasting impact on teens while at the same time directly addressing a major public health need that was identified by nearly all of our communities."Mental Wellness Basics educates students about mental health issues by exposing them to the experiences of others in order to develop awareness and empathy, reduce stigma and provide facts on the prevalence and symptoms of mental health conditions.The new program builds upon the successful launch of the UnityPoint Health Prescription Drug Safety Program, which reached more than 2,000 students in Iowa and Illinois during the 2017-2018 school year. The additional program expands the commitment of UnityPoint Health to providing middle and high school students with the education and skills needed to make healthy decisions. Both courses were developed by education technology innovator EVERFI, Inc.Stigma about mental illness can result in misunderstandings, discrimination and treatment avoidance. EVERFI data indicates that students are most likely to reach out to a friend (45 percent) or parent (24 percent) when experiencing stress or emotional challenges. Only three percent indicated that they would reach out to a counselor, while five percent would not reach out to anyone at all.The program is available to public, private, and parochial middle and high schools throughout the UnityPoint Health footprint in Iowa and Illinois. To see if the program is available in your area, and to learn how to bring the program to your school, please visit unitypoint.org/mentalwellness or contact Ashley Thompson at (515) 537-6089 or Ashley.Thompson@unitypoint.org.Click here to view UnityPoint Health's profile....
2019-10-07
U.S. relaxes sponsorship rules for Olympic athletes
U.S. Olympic and Paralympic athletes will be able to thank personal sponsors, appear in advertisements for those sponsors and receive congratulatory messages from them during next year’s Tokyo Games under guidance released Tuesday by the U.S. Olympic and Paralympic Committee.The loosening of marketing rules gives athletes more freedom to benefit from sponsors they deal with directly, rather than limiting advertising to official partner companies of the USOPC, International Olympic Committee and International Paralympic Committee.Official partners will maintain exclusive use of Team USA and Olympic Games logos and imagery, but athletes’ personal sponsors will be permitted to run generic ads.The guidance relates to Rule 40 of the Olympic Charter, which restricts the use of athletes’ names and images for advertising purposes.“We worked to create a guidance that increases athlete marketing opportunities and, importantly, respects Rule 40 and affirms our commitment to providing value to our partners, and maintains funding and participation pathways for Team USA, and athletes around the world,” USOPC CEO Sarah Hirshland said in a statement.A German federal agency ruled this summer that the IOC was subject to existing competition laws, paving the way for national Olympic committees to relax sponsorship rules.The USOPC said its changes were “a product of a collaborative process that invited feedback and discussion” from athletes and the governing bodies of their sports, among others.Article as posted on NBC Sports....
2019-10-07
PPG And National Hockey League Extend Exclusive Paint Partnership
PPG and the National Hockey League (NHL) recently announced a three-year extension of their partnership, with PPG continuing its status as the Official Paint of the NHL in the U.S. and Canada. Financial details and terms were not disclosed.In addition, all official game pucks in the 2019-2020 NHL season will include a color-changing thermochromic coating. Developed closely with PPG suppliers LCR Hallcrest and QCR Solutions Corporation, the advanced coatings change from purple to clear when a puck’s temperature is above freezing, providing a visual indication to officials that the puck should be replaced.“We’re proud to continue combining the power of the NHL with PPG and its well-known consumer paint brands, including PPG PAINTS, DULUX paint, SICO paint, GLIDDEN paint and OLYMPIC stains,” said Bryan Iams, PPG vice president, corporate and government affairs. “Through the extended partnership, PPG will continue to identify ways to integrate its game-changing technologies into hockey and continue to build upon our partnerships with the NHL.”“We are excited to extend our partnership with PPG, a leader in the paint industry and committed NHL partner that activates across many levels of our game,” said Evin Dobson, NHL group vice president, partnership marketing. “Integrating thermochromic coating pucks in all NHL games is a testament to PPG, LCR and QCR’s innovative technology.”The renewed three-year deal will continue to enable PPG to promote its partnership on PPG paint product packaging, on point-of-purchase displays, in contests and promotions, and through social media and digital marketing in the U.S. and Canada. The company also will participate in an NHL Legacy project through the COLORFUL COMMUNITIES initiative, PPG’s signature community engagement program that aims to enhance, protect and beautify important community assets where the company operates. PPG will continue to have a presence at NHL premier events, such as the 2020 Bridgestone NHL Winter Classic.Since becoming the Official Paint of the NHL, PPG has integrated its innovative paints and coatings into the game of hockey. In October 2017, the brand announced its PPG ENVIROCRON Extreme Protection coating may be used on NHL goal posts. The proprietary powder coating technology provides outstanding cold chip resistance for the most challenging automotive underbody end-uses and is now used to protect hockey goals of the NHL.In addition to its relationship with the NHL, PPG holds the naming rights for Pittsburgh’s multipurpose arena “PPG PAINTS Arena,” home of the Pittsburgh Penguins. PPG is also the official paint supplier of the Pittsburgh Penguins. Financial terms for the 20-year agreement that began in 2016 were not disclosed.Click here to view PPG's profile....