2019-08-21
ARM & HAMMER™ Baking Soda Sponsors STEM Competition Odyssey of the Mind™
Celebrating ingenuity and championing creativity for today's brightest mindsARM & HAMMER™ Baking Soda is proud to announce its partnership with Odyssey of the Mind™ to advance their shared mission of championing students' innovation and imagination. Odyssey of the Mind™ is an annual competition where students in kindergarten through college work together to solve creative problems at the regional, state, and world level.For over 170 years, ARM & HAMMER™ Baking Soda has been committed to encouraging inventive problem-solving from the kitchen, to the outdoors, to the classroom, empowering millions of consumers to dream up countless versatile uses for the product."We love getting Baking Soda involved in crafts and experiments that keep learning fun and get kids excited about STEM," said Joanne Lesaca, Brand Manager, ARM & HAMMER™ Baking Soda. "We're thrilled to introduce Baking Soda into the longstanding tradition of Odyssey of the Mind™ and look forward to seeing what solutions these powerful minds come up with."Starting with the 2019-2020 tournament year, ARM & HAMMER™ will be sponsoring a problem where students will need to use Baking Soda as a key element in their solution and performance."Odyssey of the Mind™ is excited to enter into this partnership with ARM & HAMMER™ to promote opportunities for creative problem solving, which is an important component of the educational goals of today's students," said Sam Micklus, Executive Director of Odyssey of the Mind™.Click here to view ARM & HAMMER's profile....
2019-08-20
Long-Time Sponsor of Popular Wisconsin Music Festival, FASTSIGNS, Expands Support
As an original sponsor of the original music that took place at Mile of Music earlier this month, FASTSIGNS® of Appleton, Wisconsin, stepped up its support even further to provide added signage at the four-day festival showcasing live music from 220 artists.FASTSIGNS has been a sponsor of The Mile since it first launched in Northeast Wisconsin in 2013. This year, for Mile 7 from August 1-4, Doug Brauer, owner of the Appleton franchise location, donated upwards of $20,000 in product and large-format print services. This is almost triple the amount that was first donated for Mile 1.Among the most sizable donations were exterior bus wraps that appeared on the Mile of Music Bus which transported music fans up and down the one-mile stretch of the festival in Downtown Appleton with artists aboard sharing live performances with riders. Donated signage also included feather, pole and stage banners and venue poster signage. New this year were window clings inside the festival headquarters at the Fox Cities Performing Arts Center as well as one of the official music venues, D2 Sports Pub.With so many participating venues and a footprint that covers more than a mile, signage has become a critical component at the festival. "Doug and the team at FASTSIGNS have been so generous with their support of Mile of Music since we first had the vision for this festival," explained Dave Willems, the festival's executive producer and co-founder. "He has gone above and beyond and is always full of creative new signage ideas for recognizing Mile sponsors."Together with his wife Linda, Brauer is very passionate about giving back to the Fox Cities communities that FASTSIGNS serves."We've been on board with supporting Mile of Music since day one as the arts and entertainment are so vital to a community," Brauer explained. "As more and more sponsors have backed the festival, we've grown our participation to help create additional signage that recognizes their contributions."Brauer was the recipient of the FASTSIGNS Award at the company's annual convention in 2017. He was chosen for the award out of 650 independently owned and operated franchise locations and recognized for his integrity, determination and innovation.As Willems shared, "It's community-minded sponsors like Doug who help make our festival such a success. We couldn't make the music happen without them."Click here to view the FASTSIGNS' profile....
2019-08-20
2020 Marks Second Year for Ascension Seton as Title Sponsor of the Austin Marathon
High Five Events announces the return of Ascension Seton as the title sponsor of the Austin Marathon. Entering its second year, the partnership has grown tremendously. Both Ascension Seton and Austin Marathon are focused on helping others improve their lifestyles and helping keep those on the move injury-free. Additionally, Ascension Seton will be the Official Medical Provider. The Ascension Seton Austin Marathon presented by Under Armour will take place on February 16, 2020."Ascension Seton is excited to return as the title sponsor and Official Medical Provider for the Austin Marathon," said Adam Bauman, vice president of business development at Ascension Seton. "The Austin Marathon reflects the community's commitment to be an active and vibrant city, and through our partnership with High Five Events and friends of the Austin community, we are committed to promote, support, and facilitate activities for a healthy lifestyle."As the Official Medical Provider, Ascension Seton doctors and nurses will staff the finish line medical tent and work with Travis County EMS on course. During race weekend, Team Ascension Seton will participate in all events, volunteer their time, and have a major presence at the Health and Fitness Expo. Outside of race weekend, their presence will be felt as they get involved with local running clubs and attend community runs. Ascension Seton will raise funds and spread awareness as an Official Austin Gives Miles charity. Ascension Seton is part of the largest nonprofit health system in the U.S. and the world's largest Catholic health system."It's been tremendous to watch this partnership grow and see our continued positive impact on the running community," said Jack Murray, co-owner of High Five Events. "Ascension Seton's involvement has taken the Austin Marathon to another level and we're pumped to continue supporting Central Texas and the running community."2020 will mark the Austin Marathon's 29th year running in the capital of Texas. Austin's flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.Click here to view Ascension Seton's profile....
2019-08-19
Canada's Facedrive Becomes Contributing Sponsor to the CNE and Offers Visitors Easy, Safe and Affordable Transport to the Fair.
Facedrive Inc. (“Facedrive”), the first Canadian peer-to-peer ridesharing network, becomes a contributing sponsor and rideshare partner of The Canadian National Exhibition (CNE), Canada’s largest community event and one of the top agricultural fairs in North America. Every ride taken with Facedrive contributes towards reducing the carbon footprint in the environment and tree planting – Through this valued partnership, Facedrive will also help the CNE enhance its ‘Green Initiatives’. Each ride guarantees a tree is planted in the City of Toronto, and riders can track the number of trees planted through the Facedrive App.Facedrive will have its own dedicated pick-up and drop-off area as well as two additional footprints on the CNE grounds for all 18 days. Thousands of attendees will travel safely and quickly, to and from the fair, with five dollars discounted off all rides everyday. During the CNE, riders can also access further discounts using a special promo code to travel to/from the fair. Visitors who choose Facedrive will have an easy ride booking experience and can also plan ahead and schedule their ride in advance, avoiding longer transit commutes through the weekend and avoid paying extra for limited parking due to construction on the CNE grounds.Chairman of Facedrive, Sayan Navaratnam, adds, “Our drivers work hard to provide excellent service to all their riders. Our sponsorship of the CNE is one of our ways of giving back to the City that helped build Facedrive. Everyone who takes a ride with Facedrive and/or visits our booth at the CNE will be eligible to win exciting prizes. We look forward to the many smiles from riders as they enjoy one of the greatest events of the summer.”Click here to view Facedrive's profile....
2019-08-15
Zebra Athletics, Invicta FC Announce Multi-Year Sponsorship and Equipment Agreement
Zebra Athletics, the world's leading outfitter of martial arts and MMA training facilities, announced today a new sponsorship and equipment agreement with Invicta FC, the world's largest all-women's mixed martial arts organization."Invicta FC is a perfect fit for our partner program at Zebra Athletics," stated Zebra President, Kyle Fisher. "Zebra has always, and will always, be committed to growing women's combat sports, so being able to partner with one of MMA's leading organizations with the deepest roster of women on the planet allows us to double down on that commitment. Shannon Knapp is a pioneer in the sport and someone for whom I have a great deal of respect and admiration, so it's truly an honor to now consider her and her organization a part of the Zebra family."The multi-year agreement between the two organizations formalizes Zebra Athletics as The Official Equipment Partner of Invicta FC. As such, Zebra has created a new, custom 28-foot octagonal cage for Invicta, replacing their hexagonal cages. Designed for easy setup and tear down, the new cage features Zebra's premium foam core flooring for fighter comfort and protection, as well as a new integrated catwalk that allows for greater flexibility with lighting and production, to continue to enhance the in-arena experience and broadcast production value. Additionally, Zebra will be outfitting the locker room warm-up areas at every Invicta event with 1.5-inch Zebra Mats, striking bags and other training gear."When evaluating partners, it's important that their culture and values align with Invicta's, and Zebra Athletics matches them to a 'T'," explained Invicta FC President, Shannon Knapp. "We've worked with the Zebra team on a number of projects over the years and have always appreciated not only the quality of their products but their support for and commitment to growing women's MMA. I'm excited to expand our partnership with Zebra further and for our athletes to begin competing on the best equipment in the industry."Zebra cages and equipment debuted for the organization at Invicta FC 36 in Kansas City, Kansas on Friday, August 9Click here to view Zebra Athletics' profile....
2019-08-15
Gateway’s new multi-year sponsorship agreement makes it the Official Casino Partner of the NFL in Canada
Gateway Casinos & Entertainment Ltd. has agreed a deal making it the Official National Land-Based Casino Partner of the NFL in Canada, with its signature MATCH Eatery & Public House to serve as the exclusive presenting sponsor of the NFL Fantasy App.Under the terms of the multi-year sponsorship agreement,  the Burnaby-headquartered gaming and entertainment operator will have the right to use NFL trademarks in the country in North America to ‘promote its properties and activate around key NFL events including the NFL Draft, Pro Bowl, and Super Bowl.’According to the official press release, Chief Marketing & Communications Officer for Gateway, Carrie Kormos, said…“We are thrilled to partner with the NFL in Canada as their first Canadian Land-Based Casino Partner. We know there are millions of football fans across Canada and to be able to offer exclusive, unique experiences to them at our properties is very exciting, This comes at such an exciting time as the NFL is celebrating 100 years of football this season and we look forward to celebrating with them as a new partner in Canada.”Help accelerate business:Managing Director for NFL Canada, David Thompson, added…“NFL Canada is truly proud to be working with Gateway to collaborate and help accelerate its business in Canada. Like the NFL and our players, Gateway sets itself apart in the market through unparalleled teamwork and commitment to excellence, which makes our new partnership so powerful in Canada.”Sponsorship focus:To begin with NFL Fantasy Draft, the sponsorship will focus on the operator offering customers unique experiences throughout its casino and food and beverage properties, making its Gateway and MATCH Eatery & Public House locations the ultimate game day destination. Customers and football fans will be able to enjoy all of the excitement throughout the NFL’s 100th season through to Super Bowl LIV. From the minute they step foot into the venue, football fans can look forward to a fully immersive experience including interactive game day decor, exclusive promotions and one-of-a-kind opportunities to meet current and former players.Planned marquee events:To get everyone prepared for the season and to officially launch the partnership, Gateway has planned several marquee events this month including The Official Kickoff Tailgate Party on August 22, Gateway’s NFL Fantasy Football Draft, August 8 to September 6, 2019, Gateway’s NFL Pick’Em Pool – Beginning on September 5, and Run For The Money Kiosk Promotion*, August 28 to October 27 , 2019.IEG findings:Earlier this year, Chicago-based sponsorship consulting and valuation firm, IEG, announced that marketing spend on this season’s edition of the NFL increased by some 5.1 percent year-on-year to reach $1.39 billion thanks in part to a rise in the value of deals the sport inked with firms involved in casinos and sportsbetting.Ceasars/NFL tie-up:Within months of the United States Supreme Court’s invalidation of the federal prohibition on sportsbetting known as the Professional and Amateur Sports Protection Act (PASPA), the NFL announced that it had signed a multi-year sponsorship deal with Caesars Entertainment Corporation (NASDAQ: CZR), making the Las Vegas-based gaming giant the first-ever Official Casino Sponsor of the professional American football league.The gaming and hospitality corporation founded in 1937 has relationships with seven NFL Clubs, including the Oakland Raiders (soon to be the Las Vegas Raiders), Atlanta Falcons, Philadelphia Eagles,  New Orleans Saints, Indianapolis Colts, Chicago Bears and the Baltimore Ravens.Article by K Morrison as posted on World Casino News.Click here to view Gateway Casinos & Entertainment's profile....
2019-08-14
TD and Saint John Sea Dogs Announce New Naming Rights Sponsorship
The Quebec Major Junior Hockey League's (QMJHL) Saint John Sea Dogs are proud to announce a new sponsorship agreement with TD Bank Group. As part of the sponsorship agreement, Harbour Station, the Sea Dogs' home arena, will be renamed and that announcement will be made at a later date. The five-year sponsorship agreement will begin this year, ahead of the Sea Dogs' 15th Anniversary Season.As part of the TD commitment to the Sea Dogs and the Saint John community, TD will host minor hockey practices with the Sea Dogs, deploy hockey-based community initiatives and elevate the in-game Sea Dogs experience through music events.The announcement was made today outside Harbour Station as Frank McKenna, Deputy Chair, TD Bank Group, and Sea Dogs owner and CEO, Scott McCain, faced off in a community ball hockey match with local area youth."TD is committed to supporting and investing in the communities in which we live, work and play, and I'm excited to announce our sponsorship of the Saint John Sea Dogs," said Frank McKenna, Deputy Chair, TD Bank Group. "We are proud of our growing presence in New Brunswick, and this sponsorship represents an opportunity for TD to engage fans and the community in space where they can connect, participate, and cheer on the home team through signature events.""This is a monumental day for not only the Saint John Sea Dogs, but the entire city of Saint John and the surrounding area," said Trevor Georgie, President & General Manager, Saint John Sea Dogs. "A sponsorship from a global financial institution like TD is a massive win for everyone in Saint John. We're absolutely thrilled about the opportunities the next five years will bring the Saint John Sea Dogs. Thank you to TD for believing in our city.""Through this exciting naming rights sponsorship, TD has demonstrated its confidence in greater Saint John and the surrounding communities," said Mike Caddell, General Manager, Harbour Station. "What a great way to mark our 26thyear of serving the region."Since opening in 1993, Harbour Station has been the marquee events space in Southern New Brunswick. The arena has played home to the Saint John Sea Dogs of the QMJHL and the Saint John Riptide of the National Basketball League of Canada, and has hosted major concerts and events. TD is the first naming rights sponsor in the building's history.The sponsorship announcement coincides with the launch of Sea Dogs Training Camp which marks the unofficial start of the 2019-20 hockey season.Click here to view TD Bank's profile....
2019-08-12
Kruger Products and the Nature Conservancy of Canada Partner to Connect Canadians with Nature
Kruger Products L.P., Canada's leading manufacturer of in-home and away-from-home tissue products, and the Nature Conservancy of Canada (NCC) have formed a new, three-year partnership. Kruger Products is supporting NCC's Nature Destinations program, which invites Canadians to experience some of the country's greatest examples of nature."This is about connecting Canadians with nature so they can make informed decisions about safeguarding our environment," says Steven Sage, Vice President Sustainability & U.S. Marketing, Kruger Products. "It isn't enough for companies to make sure sustainability runs throughout their operations; consumers need a personal appreciation for nature so they make the right choices."Sustainability and conservation are key priorities at Kruger Products. Since launching its first official sustainable development plan in 2010 – Sustainability 2015 – the Company has reduced its greenhouse gas emissions and water consumption by 22 and 28 per cent, respectively, since 2009. It was also the first Canadian tissue company to earn Forest Stewardship Council® (FSC) Chain of Custody certification and today offers one of the largest portfolios of third-party-certified tissue products in North America for consumers and away-from-home customers. This new partnership reinforces that simple acts, such as supporting companies and brands that care for the environment, contribute to caring for Canada's nature destinations."The Nature Conservancy of Canada appreciates Kruger Products' support to help us build the Nature Destinations program," says Erica Thompson of NCC.  "Research tells us that personal connections to nature are good for our health and well-being.  The Nature Destinations program gives people the opportunities to explore all that nature has to offer, while encouraging them to care for our natural heritage." From coastal estuaries in Atlantic Canada, to Quebec's Appalachian Mountains and the grasslands of BC's interior, Nature Destinations offers opportunities to create unforgettable memories in Canada's unique landscapes. The program, launched in 2017 with 20 properties, is growing in scale, with more sites designed to provide in-nature experiences added every year. Nature Destinations offers everything from short boardwalk strolls to day-long hikes, from nearby city escapes to immersive outdoor adventures in remote locations.For more information on Kruger Products' sustainable commitments and achievements, click here.For more information on the Nature Destinations program, click here.Click here to view Kruger's profile....
2019-08-12
NWHL Sinks Teeth Into New Deal With Chipwich
The NWHL has signed a one-year deal with Chipwich to become the official ice cream sandwich of the league.It represents the first deal for the NWHL since it announced earlier this year in conjunction with the NWHLPA that it would be splitting all revenue from league-level corporate partnerships and media rights deals 50/50 with the players. As part of the deal, Chipwich will sponsor select intermission activities during games and receive significant social media promotion, plus additional activations.Fifty percent of the revenue from the deal with Chipwich, the ice cream cookie sandwich that was relaunched in 2018 by parent company Crave Better Brands, will be given to players under contract, providing them with additional income beyond their existing salaries.The league declined to comment on the financial terms of the deal.“The players’ split of the revenue for this season is one of the most influential things the players will experience as we grow the NWHL,” said Anya Battaglino, who is the director of the NWHLPA. “The players are directly benefiting from these sponsorships, allowing them to become pioneers and brand ambassadors and also be paid for their status and treated as true professional athletes.”The deal is a bit of sweet news for the NWHL in what has been a challenging 2019 thus far following the conclusion of its fourth season in March. The NWHL has signed a one-year deal with Chipwich to become the official ice cream sandwich of the league.It represents the first deal for the NWHL since it announced earlier this year in conjunction with the NWHLPA that it would be splitting all revenue from league-level corporate partnerships and media rights deals 50/50 with the players. As part of the deal, Chipwich will sponsor select intermission activities during games and receive significant social media promotion, plus additional activations.Fifty percent of the revenue from the deal with Chipwich, the ice cream cookie sandwich that was relaunched in 2018 by parent company Crave Better Brands, will be given to players under contract, providing them with additional income beyond their existing salaries.The league declined to comment on the financial terms of the deal.“The players’ split of the revenue for this season is one of the most influential things the players will experience as we grow the NWHL,” said Anya Battaglino, who is the director of the NWHLPA. “The players are directly benefiting from these sponsorships, allowing them to become pioneers and brand ambassadors and also be paid for their status and treated as true professional athletes.”The deal is a bit of sweet news for the NWHL in what has been a challenging 2019 thus far following the conclusion of its fourth season in March. Rylan said that the league will have “more deals to announce before the start of the regular season and in-season as well,” adding that “the commitment to pulling in the same direction has been awesome.”“Everyone is working non-stop and collaboratively, including on sponsorship deals. The result is that we’re going to have a great fifth NWHL season starting in October,” she said.Article by Ian Thomas as posted to Front Office Sports.Click here to view Chipwich's profile....
2019-08-09
Harley-Davidson® Named "Official Motorcycle" of Spartan US
Shared Sense of Freedom and Adventure Bonds Iconic Motor Company and World's Largest Obstacle Race and Endurance BrandSpartan, the world's largest obstacle course race (OCR) and endurance brand, announces an exclusive national sponsorship with Harley-Davidson®, naming the iconic motor company the "Official Motorcycle" of Spartan US. This collaboration brings together two brands built from a common bond of community, adventure, and individual transformation, and offers a new element of thrill at Spartan races across the United States as well as at select Harley-Davidson dealerships.Racers and spectators can expect to see Harley-Davidson featured throughout the obstacle course as well as have the opportunity to learn firsthand the parallels between riding and racing by visiting the Harley-Davidson area within the grounds where they can participate in the Jumpstart™ rider experience. Through this experience, Spartan's community of millions will get to feel what it's like to ride, many for the first time, by sitting on a stationary motorcycle where they'll get to master the controls while giving the throttle a twist to feel the transformative power of riding a Harley-Davidson motorcycle. They'll also be able to enter to win a Spartan race entry and Harley-Davidson Riding Academy pass at select race events."The core values of strength and perseverance run deep within both brands and create the foundation for a strong partnership between Harley-Davidson and Spartan," said Spartan CEO and Founder, Joe De Sena. "I grew up riding and know that much like our events, riding a Harley-Davidson makes you feel alive, it gives you an unbelievable sense of freedom and the same adrenaline rush. We want to continue to provide our community opportunities to pursue their next adventure, and learning to ride a Harley-Davidson motorcycle offers just that. There is no other brand we would want Spartans to ride than a Harley-Davidson."In addition, select Harley-Davidson dealerships will host exclusive Spartan Workout Tours to help racers get revved up. The Spartan Workout Tour is a 90-minute bodyweight session that challenges the mind while training and sculpting the body. Spartan coaches cater to all levels of fitness, prompting everyone to get involved. Those who attend the Workout Tours and sign up for Harley-Davidson Riding Academy will receive an entry to a 2019/2020 Spartan race of their choosing. For more information on the Workout Tours, visit Spartan.com."Racing in Spartan and riding a Harley-Davidson motorcycle may start from two different roads, but they lead to the same journey for many," said Ann Janikowsky, Director of Marketing, Community and Experiential, at Harley-Davidson Motor Company. "Along that journey, racers and riders alike discover what they're capable of, experience the unbreakable bond of those who help them along the way, and whether iron or body, learn that their machine delivers a sense of personal freedom and thrill unlike any other."Click here to view Harley Davidson's profile....