2019-06-21
NBA Prospect RJ Barrett Scores Indochino Brand Ambassador Deal
Ahead of the NBA Draft tonight, RJ Barrett announced a deal with custom apparel company Indochino.Barrett, who is expected to go top five in the draft, has inked a multiyear, exclusive deal with the Vancouver-based brand. He’ll wear select looks from the label throughout the season and to high-profile events — the first being tonight’s draft.The small forward will show off his personal style in a bold pink suit with a black dress shirt underneath. For footwear, he’s going with Christian Louboutin, and fans can expect to see him in gray, stud-adorned loafers with the designer’s signature red bottoms.“The experience of hearing my name called on draft day is one I’ve been working toward my entire life,” Barrett said in a release. “It is the first of many unforgettable moments I hope to have in my NBA career. It’s important to me that my look always reflect the moment and leave a lasting impression. My competitive nature is what I show on the court, and Indochino will help me do the same in the style game off the court.”Article by Ella Chochrek as posted on FootWearNews.Click here to view Indochino's profile....
2019-06-21
Do's and Don'ts and Well Maybes of Sponsorship
Building an effective sponsorship offering. Here are some tips on how to do it.  Research. Look deeply at both the local and industry sponsorship markets. Determine the most popular asset offerings and the most successful programs. Take Stock. What assets do you have to offer? Do you have onsite signage and activation space? What sort of digital following does your property or event have? Invest. Once you've taken stock of your team and your assets, what changes can be done? Did you find the assets you have lacking in any way? Are you willing to upgrade to attract larger deals and more prominent brands? For the complete details, Download it here. ...
2019-06-20
BMW Canada Enters Partnership With Tennis Canada
BMW Canada announced it has entered into a strategic partnership with Tennis Canada as the National Automotive Partner of Tennis in Canada, and the Official Vehicle of the Rogers Cup.The agreement will run through the 2022 season, and covers both male and female Masters 1000 tournaments in addition to the Davis Cup and the Fed Cup.The automaker will also enter into a partnership with Canadian tennis star Bianca Andreescu.  She is currently ranked 22nd in the world according to the Women’s Tennis Association.“We are beyond excited to announce these partnerships and to invest in the future of tennis in this country,” said Sebastian Beuchel, director of brand management, BMW Canada. “Tennis is a sport where athletic precision and dynamic performance are paramount to success, aligning perfectly with BMW and the attributes that continue to define our automobiles and make us the number one premium automotive company globally.”“Organizations are defined by their partners, and we are thrilled to be partnering with one of the best brands.  BMW will help us improve our tournaments and deliver an elevated fan and player experience as a whole,” said Michael Downey, president and CEO of Tennis Canada. “We are excited to work in tandem with BMW to bring tennis to the forefront of Canadian athletics and, in doing so, position Canada as a bastion of international tennis excellence.”Article as posted on Canadian AutoWorld.Click here to view the BMW Canada profile....
2019-06-19
Manscaped, Inc. Announces Partnership with Pride Foundation
Manscaped, the premier men's personal grooming and hygiene brand, today announces its partnership with Pride Foundation. Manscaped is committed to its LGBTQ+ employees and customers and shares Pride Foundation's vision of a world in which all LGBTQ+ people can live safely and openly as their whole selves in the communities they call home."At Manscaped, we celebrate a diverse and inclusive work culture," says Manscaped CEO, Paul Tran. "Our partnership with Pride Foundation and supporting their work is simply another way that our organization can be a part of the progress towards full equality and respect for all people.""For 35 years, Pride Foundation's work has been grounded in the simple, yet revolutionary belief that everyone should be able to live safely, openly, and genuinely in all the places we call home," says Katie Carter, Pride Foundation CEO. "The support of Manscaped this Pride Month means the world to us—and it will help to build a better, safer world for LGBTQ+ people and our families."The partnership will provide support for Pride Foundation's scholarship program. Since the program began in 1993, Pride Foundation has awarded more than 2,000 scholarships totaling over $6 million to help LGBTQ+ and allied students pursue their educational dreams. This sponsorship adds to Manscaped's philanthropic initiatives. Earlier this year, the company partnered with the Testicular Cancer Society during Testicular Cancer Awareness Month, educating men about the importance of early cancer detection and instructing them how to perform regular self-exams.Click here to view Manscaped's profile....
2019-06-19
Lakeshore Securities Enters Into Sponsorship Agreement with The Oakville Centre For The Performing Arts
Lakeshore Securities, a leading independent investment advisory and portfolio management firm, today announced that it has entered into a Sponsorship Agreement with The Corporation of the Town of Oakville and The Oakville Centre for the Performing Arts, effective May 31, 2019.  Lakeshore is Series Sponsor of the 'Classic Albums Live', 'Comedy', and 'In Conversation With' performances for the 2019/2020 Season."We are very pleased to support The Oakville Centre for the Performing Arts in its endeavors to nurture Canadian talent, bring world class artists to Oakville and build the cultural strength of the community," stated William Podolsky, President and Chief Executive Officer of Lakeshore.Click here to view Lakeshore Securities Inc.'s profile....
2019-06-18
Time is 'ripe' for big businesses to get behind Canadian basketball: Men's national team GM
Basketball has everything a big-name sponsor could want, says Rowan BarrettCorporations looking for sponsorship opportunities should be sitting up and taking note of the Toronto Raptors' win, according to a leading figure in Canadian basketball."This situation is ripe for sponsors to jump in, to support and grow our game — more games, more camps, more programs," said Rowan Barrett, a former pro basketball player and the general manager of Canada's senior men's national basketball team."Seven million Canadians tuning in, right? Half the country watching some part of that finals game," said Barrett, whose son, R.J. Barrett, is one of the top projected picks for this year's NBA draft on Thursday."If you want diversity, it's in this sport. If you want to find newcomers, it's in this sport," he told The Current's Anna Maria Tremonti."If you want to find wholesome programming that's good for families, with great role models, it's in this sport. It's all here."The Raptors won the NBA championship Thursday night when they defeated the Golden State Warriors 114-110 in a nail-biting game at the Oracle Arena in Oakland, Calif. Up to two million fans are expected to line the route of a victory parade in Toronto Monday.Even before the win, interest in the game was increasing, said Mark Poyser, a teacher and basketball coach at John English Middle School in Toronto."I noticed that enrolment is going up, where we're turning away kids because we don't have gym space," he said.Poyser said he was at a charity golf tournament the day after the Raptors won, where he met a lot of business people who don't "normally follow the Raptors."They asked him what their businesses could do to continue the team's success."I straight up said that we need guys like you guys to put some money into more courts, to put some money into some of those facilities," he told Tremonti."We travel from Toronto with our kids in vans, to go to some of these facilities in the U.S., where kids have the opportunity because there's like 10 courts under one roof," he said."We don't have that here."Article by Padraig Moran as posted on CBC....
2019-06-18
RBC signs multi-year sponsorship deal with Canadian basketball star RJ Barrett
Top NBA prospect and 2020 Olympic Games hopeful joins Team RBCToday, RBC announced its newest Team RBC brand ambassador – rising Canadian basketball star, RJ Barrett. Barrett is anticipated to be a top overall pick in the upcoming 2019 NBA Draft on June 20th, as well as an essential part of Canada's Senior Men's National (basketball) Team. Barrett joins an impressive group of Team RBC ambassadors, including Dustin Johnson, Brooke Henderson, Mark McMorris, and Penny Oleksiak, among others.At only 19-years-old, Barrett has experienced remarkable athletic achievement, including winning the FIBA Junior World Cup (2017), being awarded the FIBA U19 World Cup MVP (2017), and being the first player since LeBron James to take home all major USA high school Player of the Year awards.Like many Team RBC athletes before him, Barrett will build on RBC's long-standing commitment to youth, and giving back to communities. As a brand ambassador, Barrett will help raise awareness about the importance of sport and financial literacy for young people, inspire youth to unlock their potential, and mentor the next generation through programs like RBC Future Launch and RBC Training Ground.Motivated by his father (Canadian basketball icon and former RBC Olympian) Rowan Barrett and his godfather (Hall of Famer and 2-time NBA MVP) Steve Nash, Barrett understands the impact that strong mentorship has played in his own life and aspires to give back in the same way.RBC's connection to the Barrett family spans generations, both on and off the court. In addition to his partnership with RBC as an RBC Olympian and his longstanding client relationship, Rowan Barrett worked as an RBC Branch Manager for three years. Kesha Barrett, RJ's mother, also spent time as an RBC customer service representative, and has even been recognized for her performance with multiple awards of distinction.Quotes:"RBC is proud to welcome RJ Barrett to Team RBC as our newest ambassador. RJ is at an exciting stage of his career with the upcoming 2019 NBA Draft and the Tokyo 2020 Summer Olympic Games qualification, and we are thrilled to help fuel his athletic aspirations, and to join forces on youth-focused community and marketing initiatives."– Matt McGlynn, Vice-President, Brand Marketing, RBC"I'm excited to continue my family's long-standing relationship with a world-class brand like RBC. Through basketball and community, we have been connected for as long as I can remember. I'm honoured to partner with a group that shares my passion for supporting the youth and young athletes in Canada, and look forward to connecting with these communities through programs like RBC Future Launch and RBC Training Ground."– RJ Barrett, Team RBC"Today is a proud day for myself and my family, as we see RJ join Team RBC's impressive roster of athletes. We continue to be thankful for RBC's years of support, which began during my Olympic career, continued during my experience in sales leadership at RBC and with my wife's role at RBC in customer service, and is now expanding with RJ's budding career. We look forward to years of continued partnership ahead."– Rowan Barrett, General Manager, Senior Men's National Team, Canada Basketball...
2019-06-14
Philips Norelco and Barstool Sports Partner to Empower Men to Do What Feels Right
Norelco's latest grooming innovations will be put to the test by consumers and Barstool Sports talent at some of the nation's biggest sporting eventsPhilips Norelco, a leader in male grooming technology, today announced a dynamic partnership with Barstool Sports, one of the country's fastest-growing sports and comedy media brands. Throughout the summer and fall, Philips Norelco will join Barstool Sports at some of America's biggest sporting events to give consumers the opportunity to try its portfolio of innovative shaving and grooming products for men first-hand.The partnership kicks off in June, with Philips Norelco's sponsorship of Barstool Breakfast Radio and Barstool's The Rundown, and culminates on Father's Day weekend at golf's third Major of the year and one of the most prestigious events on the tour calendar: the U.S. Open. Philips Norelco products, like the new Shaver 6000, will have a presence in Barstool Sports' golf coverage, and will be used by Barstool founder Dave Portnoy to craft the perfect look as he attempts to conquer the famed Pebble Beach golf course."Philips Norelco believes that men should do what feels right, and we're excited to partner with Barstool Sports to showcase our innovation in action," said Marci El-Deiry, Senior Marketing Director Personal Care, Philips North America. "Our male grooming solutions like OneBlade Face + Body and Shaver 6000 use cutting-edge technology to help men achieve their look with confidence and assist them in their never-ending pursuit to be true to themselves."Beginning in August, Philips Norelco will be featured weekly on one of Barstool's most popular shows – the Barstool College Football Show – and will have an on-campus presence for College Football Show tapings at some of the season's biggest games, where it will invite fans to show their game face and shave the most creative designs into their facial and body hair using Philips Norelco OneBlade Face + Body."We are proud to partner with Philips Norelco, a brand that is synonymous with innovation," said Deirdre Lester, Chief Revenue Officer, Barstool Sports. "Through this partnership, we will create authentic and engaging content for Barstool Sports readers and viewers, showing them how Philips Norelco's breakthrough technology can help them confidently complete their look."Click here to view the Philips Norelco profile....
2019-06-13
Rakuten Has Generated 'North of $40 Million' From Sponsoring the Golden State Warriors
For a generation of NBA fans, the Golden State Warriors have become synonymous with winning.On the court, sharp-shooting Stephen Curry and co. are currently vying for their fourth championship in five seasons; off it, Golden State has hit on a number of recent business ventures—chief among them, its jersey sponsorship agreement with Japanese e-commerce giant, Rakuten.The deal was announced in September 2017 as part of a three-year pilot program instituted by the NBA, wherein each of the league’s 30 teams were permitted to sell 2.5 inch by 2.5 inch logo patches on their in-game jerseys to advertisers. Though the MLS and the WNBA espouse jersey sponsorship and MLB recently tested out sponsorship jersey patches in select international contests, the NBA program is the only one of its ilk in the four major American sports.“Jersey patches are unique because people are always taking pictures of players, teams are posting highlights of players, and there’s all this focus on the players with the one brand tagged to them,” said Matt Balvanz, Senior Vice President of Analytics at Navigate, a sports and entertainment research firm. Navigate has analyzed five NBA jersey patch deals—not including Warriors-Rakuten—and valued all of them above their annual sponsorship fees, which ranged between $3 – $7 million.And if you’ve noticed that the patch sponsors seem a little…random? Well, you’re not wrong. Participants include networking site Bumble (Los Angeles Clippers), Blue Diamond Almonds (Sacramento Kings) and even truck stop and convenience store chain Love’s (Oklahoma City Thunder). Regardless, the program has proven successful by all accounts. “[Most] of the badge partners were not spending one dollar with the NBA before [the program], so you didn’t cannibalize any piece of your business—it was all growth,” said Mike Kitts, Vice President of Corporate Partnerships at the Warriors.Many of the sponsors have some strand of a local connection with their partnering team, but Rakuten is the only internationally-based company to sign on (other than Sun Life Financial, which is based in Toronto and sponsors the Toronto Raptors). So how did the Warriors end up with Rakuten, a Japanese company B2B e-commerce platform and coupon purveyor, in a deal reportedly worth $60 million over three years?“As an organization, we were really blossoming, we really felt ourselves moving into a global brand,” Kitts said. “Rakuten was very intentional in that this was a long game for them, not just a flash in the pan. It really tied into their long-term initiatives here in North America.” That has translated to more than just jersey patches: Rakuten also became the Official E-Commerce Partner, Official Video-On-Demand Partner and Official Affiliate Marketing Partner of the Warriors, and was awarded naming rights to the Warriors’ Oakland practice facility.Rahul Kadavakolu, Executive Director of Global & Group Marketing & Branding/Sports Entertainment Partnerships at Rakuten, says the partnership has been “an extremely positive start in terms of awareness and membership,” and, though he didn’t attribute it directly to partnering with the Warriors, Rakuten has recently been flush with new partnership opportunities, as well.Just one month after announcing the Warriors deal, the NBA announced a multiyear partnership with Rakuten to bring “comprehensive live NBA coverage to Japan” via NBA League Pass, NBA.com, the NBA app and Rakuten TV. In January of this year, Rakuten also announced a partnership with Stephen Curry that named him a Rakuten Brand Ambassador and Rakuten the title sponsor of Curry’s Underrated Tour. Then in March, the NBA and Rakuten combined to announce a pair of preseason games between the Houston Rockets in Toronto Raptors in Saitama City, Japan this October—the first time the NBA has returned to Japan since 2003.The Warriors, through new rules with the NBA, will also work with Rakuten to soon make the badged jerseys available on the Rakuten website in Japan—to this point, the only badged jersey not sold through a league-operated store. “The NBA and basketball was pretty popular [in Japan] for most of the 1990’s,” Kadavakolu said. “We thought this could be an opportunity for us to bring basketball back as a mainstream sport… And we thought this would be a good opportunity for our streaming and on-demand business.”As is the case for most exposure-based marketing, the Warriors-Rakuten badgedeal—as Kitts and Kadavakolu refer to it—is making its most boisterous waves in new media. “We are putting a big emphasis on our digital footprint,” Kitts said, who went on to highlight promotions that the Warriors have executed through Rakuten with partnering social networks like Weibo and Viber to touch regions that Golden State doesn’t yet have high penetration. “To the extent that we can tie into Rakuten and promote ourselves in Japan, that’s a marketplace that we believe is absolutely ripe for basketball.”Per GumGum Sports, an artificial intelligence company that comprehensively analyzes the media value of sports sponsorships, the Warriors drove $19 million worth of value to Rakuten in the 2018-19 season from social media value alone (with $3.8 million of that coming from team-operated accounts). Add broadcast television to that calculation, and GumGum reports a generated value “north of $40 million” which would be a healthy return on investment for Rakuten based on the reported $20 million annual sponsorship fee.Of course, the Warriors dynastic run of dominance in the latter part of the decade is a factor in how lucrative the partnership has been. “It’s significant,” Kadavakolu said. “Obviously, once they get to the Finals, that’s more exposure in every possible form.” Rakuten knows this well from its partnership with one of the premiere football clubs in Europe, FC Barcelona, which reached the Champions League semi-finals this year. “It’s also a chance to be a part of history,” Kadavakolu added.The 2019-20 season will mark the last of the aforementioned three year trial period on these patch deals, but the returns to this point have silenced any would-be-doubters worried about aesthetics or potential dips in merchandise sales. “We have not seen one level of drop off in an in-store purchase or an in-team purchase because people were ‘trying to avoid the badge’” Kitts said. “In fact, we’re seeing 100 percent great adoption of it… If you want to look at the KPIs, that’s a huge success. And then the economics that far surpassed everybody’s expectations. So I think all of those successes aggregated tell us that this program is here to stay for the long-term.”Or, put another way, it’s a badge of success.Article by Rob Schaefer as posted on Fortune.Click here to view the Rakuten profile....
2019-06-13
Toronto Raptors Incredible Skills Have Cost McDonald’s Nearly $6 Million in Free Fries
The Toronto Raptors’ recent winning streak has cost McDonald’s a pretty penny. In 2018, the chain kicked off a major sponsorship deal that mandated stores in Ontario, Canada, would give away a free medium french fries every time the team made 12 three-point shots in a game — and the agreement has already cost the fast-food behemoth more than $5 million!Less than three weeks after the deal was finalized, the Canadian basketball team traded its star forward, Demar DeRozan, to San Antonio for an injury-plagued player named Kawhi Leonard. The Leonard trade also brought skilled three-point shooter Danny Green to the Raptors, meaning the team soon began scoring many more three-point shots than initially anticipated.In fact, that coveted three-point threshold was reached 44 times in the regular season and another 10 — so far — in a much longer playoff run. The Raptors are currently facing off against the Golden State Warriors in the NBA finals and are leading by one game.That means McDonald’s has given away more than two million medium-size orders of french fries to date. According to a Canadian publication called the Financial Post, that figure is nearly three times the 700,000 orders the company projected its Ontario restaurants would give away during the promotion, and has cost McDonald’s an estimated $5.8 million.Chuck Coolen, head of marketing for McDonald’s in Eastern Canada, told the outlet that, based on previous seasons, the restaurant chain predicted the Raptors would likely hit at least 12 three-pointers in about half of the 82 games in the regular season, but wouldn’t exceed that estimate by much.In addition to not foreseeing a deluge of three-pointers, the Chicago-based company also underestimated Ontario customers’ appetite for free food. For example, in Game One of the finals, where the Raptors scored 13 three-point shots, McDonald’s gave away a record 80,000 orders of free fries. Some franchises even had to hire an extra fry cook for the lunch rush on “free fry days” just to keep up with the demand.Coolen admitted that he is “of course” concerned McDonald’s is hemorrhaging potato pieces, but is instead choosing to focus on the bright side. Since customers must download and use the McDonald’s app to redeem their fries, the hope is that this promotion will result in many additional users. Tweeted one happy fan: “Props to @McDonalds franchisees for their largesse! They have now given away $5.8MM in free fries as part of their three point promotion with the @Raptors. Take that @ChikfilA!”Article by Samantha Leffler as posted on US Magazine.Click here to view McDonald's profile....